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市場調査レポート - 213728

ポーランドにおけるOTC製品の非薬局販売:市場成長予測(2011-2013年)

Non-pharmacy OTC market in Poland - Development forecasts for 2011-2013

発行 PMR
出版日 ページ情報 英文 161 Pages
価格
ポーランドにおけるOTC製品の非薬局販売:市場成長予測(2011-2013年) Non-pharmacy OTC market in Poland - Development forecasts for 2011-2013
出版日: 2011年09月15日 ページ情報: 英文 161 Pages
概要

当レポートでは、ポーランドにおけるOTC製品の非薬局販売の市場について調査分析し、売上実績・予測(〜2013年)、OTC製品の販売全体における非薬局経路のシェア、店内におけるOTC製品の位置づけ、製品グループ別の普及状況、主要企業のプロファイル、法的環境、消費者行動の分析、非薬局流通販売経路の分析などをまとめ、概略下記の内容でお届けいたします。

第1章 調査手法

第2章 エグゼクティブサマリー

第3章 市場概要

  • ポーランドの非薬局市場:主な出来事・動向
  • 非薬局OTC市場の規模:2007-2013年

第4章 ストアチェック調査の結果

  • イントロダクション
  • OTC製品の店内におけるディスプレイ
    • "健康関連製品の棚"
    • お茶関連の棚
    • チェックアウトエリア
    • 厳選商品用のスタンド
  • OTC製品の店内におけるプロモーション
  • 店内でもっとも眼にする製品
    • OTC薬
    • 栄養補助食品
    • ハーブティ・機能性強化ティ
  • 市場への普及
    • ビタミン・ミネラル
    • 鎮痛薬
    • インフルエンザ・風邪・咳・のどの痛み・鼻水の薬
    • 胃痛関連のOTC製剤
    • 記憶力・集中力を刺激する製剤
    • エネルギー活性のための製剤
    • 循環系機能向上のための製剤
    • 毛髪・皮膚・爪の状態改善のための製剤
    • 睡眠のための製剤・鎮静剤
    • アルコール代謝のための製剤
    • 乗り物酔い防止の製剤
  • 最大の普及率をもつ企業

第5章 主要企業

  • OTC薬・栄養補助食品市場
  • 乳児・幼児用製剤市場
  • 機能性強化のためのお茶・ハーブティの市場
  • 薬草関連製品の市場
  • エネルギー飲料・アイソトニック飲料の市場
  • 主要製造業者のプロファイル

第6章 OTC製品の宣伝

  • TV広告
  • ラジオ広告
  • オンライン広告
  • 屋外広告

第7章 法的環境

  • ポーランドにおけるOTC・他の健康製品の分類
  • OTC薬
  • 栄養補助食品
  • 特定の栄養価のための食品
  • 機能性食品
  • Novel food
  • 薬草製品
  • 薬局以外の流通販売経路

第8章 消費者の行動

  • 健康のためのアクション
  • 好まれる健康関連の栄養補助成分
  • 食習慣
  • もっとも多い疾病・疾患
  • 疾病時にとるアクション
  • OTC薬購入の意思決定における影響因子
  • 購入場所

第9章 OTC薬の非薬局経路による流通販売

  • 卸売
  • 小売

第10章 マクロ経済・人口構成

  • GDP
  • 雇用
  • 賃金
  • インフレ
  • 世帯所得・世帯支出
  • 人口統計

図表

目次

The market of OTC products, including the non-pharmacy segment, may become the area of interest for many pharmaceutical companies due to the legal regulations concerning prescription medicines soon to enter into force in Poland. If you want to track the market and examine its future trends, the professionals at PMR gathered all of the latest market intelligence and assembled it into this one concise document.

The report contains a comprehensive analysis of non-pharmacy OTC sales, with emphasis on:

  • medicines
  • dietary supplements
  • functional foods
  • herbal teas
  • energizing foods.

The publication presents the value of the market and growth forecasts for 2011-2013, and describes the main trends that may shape the market in the coming years. It also presents the profiles of key players of the non-pharmacy segment, as well as legal regulations and consumer behaviour that affect it.

The analysis is supplemented with the findings of a store check carried out by PMR in hypermarkets in Poland.

Why is the PMR report worth buying?

  • It presents the finding of a unique store check carried out for the purposes of the report.
  • It is the only such publication on the market.
  • It analyses not just the segment of OTC medicines and dietary supplements, but also fortified foods, functional teas, baby food and many other.

Overview of key topics

  • Value of the non-pharmacy OTC market and development forecasts for 2011-2013
  • Share of the non-pharmacy market in total OTC sales
  • Value of herbal and functional tea sales
  • Top producers in non-pharmacy sales
  • Advertising outlays of OTC producers
  • Display of OTC products in stores
  • Promotions of OTC products in stores
  • Products most frequently found in stores
  • Penetration of individual therapy groups in stores
  • Legal acts regulating non-pharmacy sales
  • Consumer behaviour impacting non-pharmacy purchases
  • Pharmaceutical wholesalers specialising in distribution to the non-pharmacy market
  • The number of general stores
  • The number of herbal medicine stores

Find out the answers!

  • What is the value of the non-pharmacy OTC market?
  • How is the non-pharmacy segment of OTC products going to develop in 2011-2013?
  • What trends are going to impact the growth of non-pharmacy OTC sales in the next years?
  • Which OTC products are most frequently found in stores?
  • What are the rules of displaying OTC products in stores?
  • Which producers are key players in the non-pharmacy segment of OTC products?
  • How high are advertising outlays of OTC producers?
  • Which wholesalers specialise in non-pharmacy distribution of OTC products?
  • What is the number of general stores in Poland?
  • What is the number of herbal medicine stores in Poland?
  • What brands of functional teas are available in Poland?
  • What brands of modified baby milk are available in Poland?
  • What are the regulations for marking and advertising OTC medicines, dietary supplements, fortified foods and foodstuffs intended for particular nutritional uses?
  • What is the share of non-pharmacy sales in the OTC market?
  • What is the share of non-pharmacy sales in the market of dietary supplements?
  • What are the main therapy categories in the non-pharmacy market?

The report will prove useful when..

  • starting operations in the segment of dietary supplements, OTC medicines, functional foods
  • entering the non-pharmacy market
  • operating on the non-pharmacy market in Poland
  • adding products available on the non-pharmacy market to your portfolio
  • analysing the offer of the competition
  • analysing the players active in the sector
  • estimating the growth potential of the segment
  • planning development strategy for the company in the area of OTC products
  • launching a new OTC product on the non-pharmacy market

Who can profit the most from buying the report?

  • executive staff, managers, marketing departments of pharmaceutical or food companies that offer functional food, herbal teas etc
  • distributors of OTC products to the non-pharmacy market
  • businesses from the pharmaceutical or food industry
  • foreign investors on the Polish market of OTC products
  • analytical, consulting and research agencies
  • governmental institutions and embassies
  • chambers of commerce, industry organisations
  • universities, research institutes
  • financial institutions (banks, brokerage houses, investment funds)

Extract from this report

  • According to our estimations, in 2010 non-pharmacy sales accounted for about 12% of the value for the Polish market of OTC products. Due to legal changes limiting the number of products authorised for sale outside of pharmacies (a list effective from October 2009, the law on food safety and nutrition), the share was lower than in the previous years - in 2008, it reached 14%.
  • At the end of H1 2011, already over a half of OTC products on hypermarket shelves were dietary supplements, one in five products were drugs or herbal/functional tea.
  • OTC products in hypermarkets are placed mainly on the ‘health shelf’.

Market commentary by expert

“According to PMR' s estimations, in 2009 the non-pharmacy market of OTC products (drugs and dietary supplements) rose by about 11% year on year, and for the first time ever exceeded PLN 1bn. 2010 was a weaker period for the entire pharmaceutical industry, which reflected on the non-pharmacy market, whose growth dynamic reached around 1%. It was also connected with the high base in the previous year, as well as the fact that in October 2009 a list of products authorised for sale in general stores came into force. However, it did not revolutionise sales - modifications were concerned mainly with the introduction of new packaging sizes and new doses of popular drugs. We expect that this year is going to be a better one for OTC sales than 2010. The dynamic of the non-pharmacy OTC market in 2011 is likely to reach around 5%. In 2012-2013, the market should expand at the rate of around 4% a year.” Agnieszka Skonieczna, Senior Pharmaceutical Market Analyst.

Table of Contents

I. Report methodology

II. Executive summary

III. Overview of the non-pharmacy market of OTC products in Poland

  • Key events and trends on the non-pharmacy market in Poland
    • Key events and trends in 2009-2011
    • Events and trends anticipated for 2011-2013
  • Value of non-pharmacy OTC market in 2007-2013
    • Share of non-pharmacy market in OTC sales in Poland
    • Value of non-pharmacy drug market in 2007-2013
    • The main therapeutic categories on the non-pharmacy market
    • Sales structure on the non-pharmacy market
    • Value of the non-pharmacy market of other health products
      • The market of herbal, green, red, white and functional teas
      • The market of functional food
      • The market of baby food
      • The market of herbal medicinal products

IV. Findings of store check research

  • Introduction
  • In-store display of OTC products
    • “Health shelves”
    • Shelves with teas
    • Checkout area
    • Stands featuring selected products
  • In-store promotions of OTC products
  • Products most often found in stores
    • OTC drugs
    • Dietary supplements
    • Herbal and functional teas
  • Market penetration of individual therapeutic groups
    • Vitamins and minerals
      • Vitamin and mineral compounds
      • Vitamin compounds
      • Vitamin C
      • Magnesium
      • Calcium
    • Analgesics
    • Remedies for flu, cold, cough, sore throat and runny nose
    • OTC gastric preparations
      • Slimming preparations and teas
      • Preparations affecting the functioning of the liver
      • Preparations combating heartburn and hyperacidity
    • Preparations stimulating memory and concentration
    • Energising preparations
    • Preparations improving the functioning of the circulatory system
    • Preparations improving hair, skin and nail condition
    • Sleeping preparations and sedatives
    • Preparations metabolising alcohol
    • Preparations used to combat motion sickness
  • Companies with the largest market penetration
    • Total market
    • The market of medicines
    • The market of dietary supplements
    • The market of herbal/functional teas

V. Key players on the non-pharmacy OTC market in Poland

  • Key players on the OTC drugs and dietary supplements market
  • Key players on the market of preparations for infants and children
  • Key players on the market of functional and herbal teas
  • Key players on the market of medicinal herbal products
  • Key players on the market of energy and isotonic drinks
  • Profiles of selected manufacturers from non-pharmacy sektor

VI. Advertising of OTC products

  • Overview of the market
  • TV advertising
  • Radio advertising
  • Online advertising
  • Outdoor advertising

VII. Legal environment

  • Classification of OTC and other health products in Poland
  • OTC medicines
    • Regulations governing non-pharmacy trade in OTC medicines
    • Institutions governing non-pharmacy trade in OTC medicines
    • Definition
    • Safety
    • Labelling
    • Advertising
  • Dietary supplements
    • Regulations governing non-pharmacy trade in dietary supplements
    • Institutions governing non-pharmacy trade in dietary supplements
    • Definition
    • Safety
    • Labelling
    • Adevertising
    • Composition
    • Changes regarding dietary supplements under amendment to the Act on Safety of Food and Nutrition
  • Food products for particular nutritional uses
    • Legal regulations governing trade in foodstuffs intended for particular nutritional uses
    • Definition
    • Safety
    • Labelling and advertising
      • Infant formulae and follow-on formulae
      • Food products intended for use in energy restricted diets for weight reduction
      • Dietary food for special medical purposes
  • Functional food
    • Legal regulations governing trade in functional food
    • Definition
    • Enriched food
  • Novel food
    • Legal regulations governing trade in novel food
    • Definition
    • Safety
    • Labelling
  • Herbal medicinal products
    • Legal regulations governing trade in herbal medicinal products
    • Definition
    • Safety
    • Composition
  • Non-pharmacy distribution outlets
    • Definition of non-pharmacy outlet
    • Premises standards and staff qualification requirements
    • Criteria for approving medicinal products for non-pharmacy retail sale
      • Herbal medical stores
      • Specialist medical supplies stores and general stores
    • Mail order sale of OTC products

VIII. Consumer behaviour

  • Actions taken to improve health
  • Preferred health-related diet components
  • Dietary habits
  • Most common disorders and illnesses
  • Actions taken in illness
  • Factors impacting the decision to purchase OTC medicines
  • Places where medical items are purchased

IX.Non-pharmacy distribution of OTC drugs

  • Wholesale distribution
    • Profiles of selected leading players specializing in non-pharmacy distribution
  • Retail distribution
    • General stores
      • Hypermarkets
      • Supermarkets
      • Discount stores
      • Small grocery stores
      • Convenience stores
    • Shops at petrol stations
    • Kiosks
    • Drugstores
    • Herbal medical stores

X. The macroeconomic and demographic situation of Poland

  • GDP
  • Employment
  • Wages
  • Inflation
  • Income and spending of households
  • Demographics

XI. List of graphs

XII. List of tables

XIII. About PMR

List of graphs

  • 1. Share of non-pharmacy market in total OTC sales in Poland, 2010
  • 2. Value (PLN m) and change of non-pharmacy OTC products sales in Poland, 2007-2013
  • 3. Share of non-pharmacy market in total OTC sales in Poland, 2010
  • 4. Share of drugs and dietary supplements in non-pharmacy OTC market in Poland, 2010
  • 5. Share of non-pharmacy market in total OTC drugs and dietary supplements sales in Poland, 2010
  • 6. Value (PLN m) and change of non-pharmacy OTC products sales in Poland, 2007-2013
  • 7. Value shares of individual therapeutic categories in the non-pharmacy market of medicines in Poland, 2010
  • 8. Structure of sales of painkillers on the non-pharmacy market in Poland, in terms of value, 2010
  • 9. Structure of sales of lozenges on the non-pharmacy market in Poland, in terms of value, 2010
  • 10. Structure of sales of gastric tablets on the non-pharmacy market in Poland, in terms of value, 2010
  • 11. Shares of herbal, green, red and white teas in the tea market in Poland, by value, February 2010-January 2011
  • 12. Shares of herbal, green, red and white teas in the tea market in Poland, by volume, February 2010-January 2011
  • 13. Value of sales of functional teas in Poland, Q2 2007-Q1 2011
  • 14. Shares of functional products in total sales in individual categories in Poland, October 2008-September 2009
  • 15. Distribution channels for functional products in Poland, by value, October 2008-September 2009
  • 16. The main categories of on the infant food market in Poland, by volume, April 2010-March 2011
  • 17. The main categories on the infant food market in Poland, by value, April 2010-March 2011
  • 18. Most preferred brands of modified milk for children and infants in Poland, April 2010-March 2011
  • 19. Average number of OTC products in hypermarkets in Poland, by chain, 2011
  • 20. OTC products in hypermarkets in Poland, volume share of particular groups in assortment, 2011
  • 21. Average number of medicines and dietary supplements in hypermarkets in Poland, by product status, 2008 and 2011
  • 22. Presence of individual types of herbal and functional teas in hypermarkets in Poland, July 2011
  • 23. Companies whose products are most often displayed near hypermarket checkouts in Poland, July 2011
  • 24. Types of promotions for OTC products in hypermarkets in Poland, 2011
  • 25. Types of OTC products promoted in hypermarkets in Poland, 2011
  • 26. Most popular OTC drugs sold in hypermarkets in Poland, July 2011
  • 27. Most popular dietary supplements sold in hypermarkets in Poland, July 2011
  • 28. Most popular herbal teas sold in hypermarkets in Poland, July 2011
  • 29. Shares of individual therapeutic categories of medicines in the number of products in hypermarkets in Poland, 2011
  • 30. Shares of individual therapeutic categories of dietary supplements in the number of products in hypermarkets in Poland, 2011
  • 31. Shares of manufacturers of vitamins and minerals in the number of products in hypermarkets in Poland, July 2011
  • 32. Shares of analgesic manufacturers in the number of products in hypermarkets in Poland, July 2011
  • 33. Shares of manufacturers of flu and cold remedies in the number of products in hypermarkets in Poland, July 2011
  • 34. Shares of manufacturers of gastric preparations in the number of products in hypermarkets in Poland, July 2011
  • 35. Shares of manufacturers of medicines, dietary supplements and herbal/functional teas in the number of products in hypermarkets in Poland, July 2011
  • 36. Shares of medicine manufacturers in the number of products in hypermarkets in Poland, July 2011
  • 37. Shares of dietary supplement manufacturers in the number of products in hypermarkets in Poland, July 2011
  • 38. Shares of herbal/functional teas manufacturers in the number of products in hypermarkets in Poland, July 2011
  • 39. Value share of key players in the analgesics and vitamins market in Poland, 2009
  • 40. Key players on the market of functional teas in Poland, by sales value, Q2 2010-Q1 2011
  • 41. Revenue (PLN m) and change for US Pharmacia, 2009-2010
  • 42. Revenue (PLN m) and change for Kruger Polska, 2006-2009
  • 43. Revenue (PLN m) and change for Aflofarm, 2006-2009
  • 44. Revenue (PLN m) and change for Polski Lek, 2006-2010
  • 45. Revenue (PLN m) and change for Herbapol Lublin, 2006-1H 2010
  • 46. Revenue (PLN m) and change for Tata Global Beverages in Poland, 2006-2009
  • 47. Revenue (PLN m) and change for Efferta, 2008-2009
  • 48. Revenue (PLN m) and change for GlaxoSmithKline Consumer Healthcare in Poland, 2006-2010
  • 49. Revenue (PLN m) and change for Bio-Active in Poland, 2005 - Q1-Q3 2010
  • 50. Revenue (PLN m) and change for Polpharma in Poland, 2007-2009
  • 51. Revenue (PLN m) and change for Belin, 2001-2010
  • 52. Revenue (PLN m) and change for Bayer in Poland, 2006-Q1 2011
  • 53. Revenue (PLN m) and change for Pliva, 2007-2009
  • 54. Revenue (PLN m) and change for Teva Kutno, 2006-2009
  • 55. Share of the pharmaceutical industry' s spending in total advertising spending in Poland, H1 2011
  • 56. Shares of individual media in advertising spending of the pharmaceutical industry in Poland, H1 2011
  • 57. Number of media used in advertising by pharmaceutical companies in Poland, H1 2011
  • 58. Share of the pharmaceutical industry' s spending in total spending on TV advertising in Poland, H1 2011
  • 59. Spending on TV advertising of the largest advertisers in the pharmaceutical industry in Poland (PLN m), 2009-H1 2011
  • 60. Spending of pharmaceutical companies on radio advertising in Poland (PLN m), January-February 2010-2011
  • 61. Spending on outdoor advertising (PLN ' 000) and change in the pharmaceutical sector in Poland, 2006-Q1 2011
  • 62. Classification of OTC and other health products in Poland, 2011
  • 63. Actions taken by Poles' to improve their health, 2006 and 2008
  • 64. Key components of food and beverages beneficial to health, Poland versus other countries, 2011
  • 65. Perceived significance of food and beverage components beneficial to health, by age, 2011
  • 66. Poles' most frequent disorders and diseases, 2008
  • 67. Most frequent illnesses, disorders and types of pain of Polish women, 2010
  • 68. Actions taken by Poles suffering from pain or ailments, 2009
  • 69. Factors influencing decision which OTC product to buy, Poland in comparison with the European average, 2009
  • 70. Place of purchase of medical products in Poland, 2009
  • 71. Non-pharmacy distribution model in Poland, 2011
  • 72. Shares of various retail formats in the grocery market in Poland, by value, 2009
  • 73. Number of petrol stations of the major fuel concerns in Poland, H1 2011
  • 74. Estimated number of kiosks in the chains of the largest press distributors in Poland, July 2011
  • 75. Selected largest cosmetics/drugstore chains in Poland, by number of stores, July 2011
  • 76. Real change of GDP in Poland (%, y-o-y), 2001-2013
  • 77. Unemployment rate in Poland (%, end of period), 2007-2013
  • 78. Average gross monthly salary in the national economy in Poland (PLN), 2001-2010
  • 79. Annual CPI in Poland (%), 2001-2013
  • 80. Average monthly income and spending per capita in Polish households (PLN), 2001-2010
  • 81. Population in Poland by place of residence, 2010
  • 82. Percentage of urban population in Poland, by voivodship (%), 2010

List of tables

  • 1. Overview of the offer of functional, green, red, white and herbal teas in Poland, 2011
  • 2. The offer of isotonic drinks available in Poland, 2011
  • 3. The offer of infant formulae and follow-on formulae in Poland, 2011
  • 4. Number of products and market players in selected categories of medicines in hypermarkets in Poland, 2011
  • 5. Number of products and market players in selected categories of dietary supplements in hypermarkets in Poland, 2011
  • 6. Number of products and market players in selected categories of herbal and functional teas in hypermarkets in Poland, 2011
  • 7. Companies operating under the Herbapol brand in Poland, 2011
  • 8. US Pharmacia' s products available in hypermarkets in Poland, 2011
  • 9. Kruger' s products available in hypermarkets in Poland, 2011
  • 10. Aflofarm' s products available in hypermarkets in Poland, 2011
  • 11. Polski Lek' s products available in hypermarkets in Poland, 2011
  • 12. Herbapol Lublin' s products available in hypermarkets in Poland, 2011
  • 13. Tata Global Beverages' products available in hypermarkets in Poland, 2011
  • 14. Efferta' s products available in hypermarkets in Poland, 2011
  • 15. Reckitt Benckiser' s products available in hypermarkets in Poland, 2011
  • 16. GlaxoSmithKline' s products available in hypermarkets in Poland, 2011
  • 17. Bio-Active' s products available in hypermarkets in Poland, 2011
  • 18. Polpharma' s products available in hypermarkets in Poland, 2011
  • 19. Belin' s products available in hypermarkets in Poland, 2011
  • 20. Bayer' s products available in hypermarkets in Poland, 2011
  • 21. Teva Group' s products available in hypermarkets in Poland, 2011
  • 22. New chemical forms approved for use in the production of dietary supplements in Poland, 2010
  • 23. Reference values for vitamins and minerals for labelling dietary supplements in Poland, 2010 in comparison with the previous value
  • 24. Comparison of premises standards and staff qualification requirements applying to the sale of medicinal products by herbal medical stores, general stores/specialist medical supplies stores and pharmacy outlets in Poland, 2011
  • 25. Comparison of qualification requirements for staff dispensing medicinal products at herbal medical stores, general stores/specialist medical supplies stores and pharmaceutical outlets in Poland, 2011
  • 26. Number and criteria of medicinal products approved for sale at pharmacy points, herbal medical outlets, general stores and specialist medical supplies stores in Poland, 2011
  • 27. List of active substances approved for trade in general stores and specialist medical supplies stores in Poland, 2011
  • 28. Hypermarket chains in Poland, by sales value and store number, 2008-2010
  • 29. Largest supermarket chains in Poland by value of sales and number of outlets, 2008 and 2009
  • 30. Discount chains in Poland by value of sales and number of outlets, 2008 and 2009
  • 31. Largest chains of small grocery stores in Poland by value of sales and number of outlets, 2008 and 2009
  • 32. Largest convenience store chains in Poland, by value of sales and number of stores, 2008 and 2009
  • 33. Herbal medical stores in Poland, by voivodship, 2011
  • 34. Basic macroeconomic indices for Poland, 2009-2010
  • 35. Largest Polish urban agglomerations by number of inhabitants, 2010
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