Training products for dogs and cats cut a wide swath across many product
categories, from biscuits and treats to collars and crates to "stay-away"
sprays and high-tech gadgets. This report charts the evolution of the market
from an overall perspective and then hones in on specific product types,
paying particular attention to products and marketers crossing over from the
professional side of the business, including those endorsed by professional
trainers. With the "pets are people too" trend in full force, it's no wonder
that pet training is among the most dynamic product positioning in today's pet
supplies market, and that it is expected to drive above-average sales growth
for many years to come. Sales estimates and forecasts, competitor profiles,
and trend mapping are among the features that make this report a must for
marketers on the cutting edge of pet supply marketing and new product
development.
The U.S. Market for Pet Training Products charts historical sales for the past
five years and makes market projections through 2010. The report covers a wide
range of products, including: crates and accessories, training (or puppy)
pads, electronic devices, collars/leads/harnesses, training treats, behavior
modification products and other products (such as chew toys, agility aids,
clickers, etc.). The report also offers an extensive discussion of pet
ownership trends and demographics.
Packaged Facts' Pet Products and Services Collection Packaged Facts is
the leading source of market intelligence for pet products and services. No
other market research publisher offers the breadth and depth of coverage in
this lucrative, fast-growing industry. Other titles include The U.S. Market
for Pet Food, The U.S. Pet Insurance Market, Market Trends: Pet Supplements
and Nutraceuticals, Market Trends: Natural, Organic and Eco-Friendly Pet
Products, and The U.S. Market for Pet Services.
Report Methodology The information contained in this report was
obtained from both primary and secondary research. Primary research entailed
attendance at industry trade shows and extensive interviews with industry
officials. Secondary research included extensive Internet canvassing and
research- and data-gathering from relevant trade, business, and government
sources; company reports including annual reports, 10Ks, and other financial
releases from public companies; company profiles in trade and consumer
publications; and other reports by Packaged Facts, which has been reporting on
pet-related markets for nearly two decades.
Our market size estimates are based on extensive interviewing, company reports
and figures appearing in the trade press. Our analysis of consumer
demographics derives primarily from the Simmons Market Research Bureau (New
York, New York) fall 2005 consumer survey, which is based on approximately
28,000 respondents
What You'll Get in this ReportM The U.S. Market for Pet Training
Products offers unique perspective on this burgeoning market. No other market
research report provides the analysis and trends coverage that this report
offers. Plus, you'll benefit from extensive data, presented in easy-to-read
and practical charts, tables and graphs.
Table of Contents
Chapter 1: Market Trends
Introduction
Report Methodology
Market Definition
Exclusions
Market Size and Growth
Retail Sales Outpace Pet Industry Average
Table 1-1: U.S. Retail Sales of Pet Training Products, 2001-2005 (in
millions of dollars) Sales by Product Category
Figure 1-1: Share of U.S. Retail Sales of Pet Training Products by
Category, 2001 vs. 2005 (percent) Sales by Distribution Channel
Figure 1-2: Share of U.S. Retail Sales of Pet Training Products by
Distribution Channel, 2005 (percent)
Market Outlook
Interest in Professional Training Services at an All-Time High
Pet Care Professionals Weighing In
The Pets as Family Trend
Table 1-2: Consumer Activities and Opinions Reflecting Humanization of
Pets, 2003 and 2004 (percent)
Product Premiumization
Retail Momentum
Pet Population Trends
The Aging Pet Population
Demographic Trends
Figure 1-3: Share of U.S. Population Growth for Selected Age Brackets,
2005-2010 (percent) Other Key Demographics
Table 1-3: Dog and Cat Ownership Indices: By Adult Age Bracket, 2005
(U.S. households)
Looking Ahead
Solid Growth in Retail Sales Through 2010 Table 1-4: Projected U.S.
Retail Sales of Pet Training Products, 2005-2010 (in millions of dollars)
Chapter 2: Competitive Trends
Introduction
Cross-Category Overview
Table 2-1: Cross-Category Marketers of Pet Training Products, 2006
Private-Label Power Players
The Common Thread: Professional Recommendations
Advertising, Promotion, and Online Selling
Crates & Accessories
Overview
Leading Marketers
Table 2-2: Dog Housing and Bedding: Specialty Pet Retailer Brand Leaders,
2002-2005 (percent)
Marketing Trends
New Product Trends
Soft-Sided/Portable
Features, Features, Features
Accessories
Style
Table 2-3: Training Crates and Accessories: Marketers, Brands, and New
Product Introductions, 2006
Training Pads and Dog Litter
Leading Marketers
Marketing Trends
Dog Litter: A Niche Category with Good Prospects
Table 2-4: Training Pads and Dog Litter: Marketers, Brands, and New
Product Introductions, 2006
Electronic Training Devices
Overview
Leading Marketers
Marketing Trends
New Product Trends
Table 2-5: Electronic Training Devices: Marketers, Brands, and New Product
Introductions, 2006
Collars/Leads/Harnesses
Overview
Leading Marketers
Table 2-6: Dog Collars & Leads: Specialty Pet Retailer Brand Leaders,
2002-2005 (percent)
Marketing Trends
Table 2-7: Training Collars, Leads, & Harnesses: Marketers, Brands, and
New Product Introductions, 2006
Training Treats
Overview
Leading Marketers
Marketing Trends
Retail Trends
Table 2-8: Training Treats: Marketers, Brands, and New Product
Introductions, 2006
Behavior Modification and Other Training Products
Overview
Marketers and Marketing Trends
Other Training Devices
Table 2-9: Behavior Modification Devices and Other Training Aids:
Marketers, Brands, and New Product Introductions, 2006
Chapter 3: Pet Ownership Trends and Demographics
The Simmons Survey System
Top Prospects for Pet Training Products and Services
Table 3-1: Demographic Characteristics Favoring Purchasing of Pet Training
Products and Services, 2005 (U.S. adults)
Females Calling the Pet Care Shots
Over 50 Million Households Own Dogs or Cats
Trends in Multiple-Pet Households
Figure 3-1: Total Households for Selected Pet-Owning Classifications: By
Number of Dogs or Cats Owned, 2005 (in thousands of U.S. households)
Pet Ownership by Age Bracket: The Boomer Skew
Whites 21% More Likely to Own Both Dogs and Cats
Dog Owners Skew Upscale
Households of 3-4 Persons Are 18% More Likely to Own Both Dogs and Cats
Table 3-3: Demographics Favoring Ownership of One or More Dogs, 2005 (U.S.
households)
Table 3-4: Demographics Favoring Ownership of One or More Cats, 2005 (U.S.
households)
Table 3-5: Indexes by Demographic for Selected Pet-Owning Classifications,
2005 (U.S. households)
Table 3-6: Indexes by Demographic: Single vs. Multiple Pet-Owning
Classifications, 2005 (U.S. households)
Table 3-7: Percentage of Pet-Owning Households Who Shop for Pet Supplies
in Specialty vs. Mass-Market Outlets: By Number of Dogs or Cats Owned, 2005
(U.S. pet-owning households)
Table 3-8: The Pet Store or Online Shopper for Pet Supplies: Dog Owners,
2005 (U.S. dog-owning households)
Table 3-9: The Pet Store or Online Shopper for Pet Supplies: Cat Owners,
2005 (U.S. cat-owning households)
