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市場調査レポート
焼き菓子製品の米国市場
The U.S. Market for Sweet Baked Goods
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当商品の販売は、2011年07月19日を持ちまして終了しました。
Abstract
Packaged Facts' 2005 edition of The U.S. Market for Sweet Baked Goods analyzes
the $12 billion market for packaged products sold at retail, fighting to
return to the good graces of consumers. The report divides the market into
seven principal categories?Cookies, Pastries, Snack Cakes, Cakes, Doughnuts,
Pies, and Muffins?with quantitative mass-market retail sales analyses based on
Information Resources, Inc.'s InfoScan data substantiated by extensive
qualitative analysis. The report also documents market size and composition,
major marketers and brand shares, and distribution and retail trends,
providing market projections through 2010, along with Simmons Market Research
Bureau consumer survey-based demographic profiles of sweet baked good
consumers across the categories. Coverage also includes the competition in the
form of in-store bakeries and external sweet bakers.
Report Methodology
The information in The U.S. Market for Sweet Baked Goods is based on both
primary and secondary research. Primary research involved on-site examination
of the retail milieu, interviews with marketing, public relations and industry
analysts within the baked goods market and consultants to the industry.
Secondary research entailed data-gathering from relevant trade, business, and
government sources, including company literature. Packaged Facts has derived
mass merchandiser sales figures from Information Resources, Inc. (IRI)
InfoScan sales-tracking data. Figures provided on national consumer
advertising expenditures are based primarily on data compiled by TNS Media
Intelligence, the leading provider of strategic advertising and marketing
communications intelligence. The analysis of consumer demographics derives
from Simmons Market Research Bureau survey data for Spring 2005. New product
information is gathered from ProductScan, a service of Marketing Intelligence
Service Ltd.
The U.S. Market for Sweet Baked Goods makes important predictions and
recommendations regarding the future of this market and ways current and
prospective marketers can ride trends for success. Consumers are bouncing back
from low-carb diets and are once again willing to indulge in comfort foods
such as sweet baked goods. Quick, convenient, yet tastes-like-homemade
products such as cakes and donuts are experiencing growth in the market, while
other categories continue to expand despite the encroaching internal and
external competition. Private label products, in-store bakeries and external
sweet bakers are also affecting sales in this mature market. Future market
growth, albeit relatively modest, looks promising and will come from a new
wave of sophisticated, tasteful, and convenience-oriented products.
Table of Contents
Chapter 1 Executive Summary
- Scope and Methodology
- Methodology
- The Market
- Retail Sales at $12 Billion in 2005
- Table 2-1 U.S. Retail Sales of Sweet Baked Goods, 2000-2005(E) (in
billion $)
- Measured Mass Market Sales at $9.1 Billion
- Factors to Market Growth
- Impact of Low-carb Trend
- Consumer Health Considerations
- Indulgence
- Competition from In-Store Bakeries and Freestanding Chains
- Snack Appeal
- Boomers Driving Healthier Products
- The Marketers
- Marketing and Retail Trends
- New Product Trends
- On the Go!
- Natural's a Big Hit
- Emphasis on Indulgence
- Gourmet Does Well
- Comfort Foods
- Kids Increasingly Targeted
- Roping in Adults
- Kosher Quality
- Brand Extensions Rule
- Kellogg's Rolls Out Most New Products
- Convenience, Health Dominate New Product Claims
- Chocolate and Blended Flavors Dominate
- Advertising and Promotion
- Nabisco Leads with Ad Spend at $59 million
- Kraft Foods to Stop Advertising to Kids
- Kraft Focuses on Ethnic Consumer
- Kellogg's Revamps Keebler
- Pillsbury's New Marketing Effort Targets Baby Boomers
- Distribution and Retail
- Distribution Pattern of Select Marketers
- At the Retail Level
- Cross-Shelving Opportunities
- Limited Shelf Space a Major Challenge
- 'Fresh' Threat
- Banking on Theme-Based Occasions
- The Consumer
- A Cookie-Loving Population
- 65% of Households Consume Doughnuts
- One in Two Households Consume Snack Cakes
- Refrigerated Dough More Popular
- African Americans Skew High for Breakfast Pastry
- Frozen Pies Used by One-Third of the Population
- Households With Children, Prime Consumers
Chapter 2 The Market
- Scope of Report
- Methodology
- Product Categories
- Cookies
- Pastries
- Snack Cakes
- Cakes
- Doughnuts
- Pies
- Muffins
- Seasonal and Promotional Products
- Healthier and Special Diet Products
- Units of Sale: Multiple Versus Single Serving
- Sizes Suited for Channel Surfing
- Product Packaging
- Package Graphics
- Regulatory Environment
- Federal Oversight
- The NLEA Nutrition Label
- Labeling Requirements for Trans Fat
- Obesity Working Group Recommendations on Calorie Labeling
- American Bakers Association Opposes Calorie
- Labeling Modifications
- Figure 2-1 U.S. Retail Sales of Sweet Baked Goods, 2000-2005 (in billion $)
Market Size and Growth
- Overall Retail Sales to Approach $12 Billion in 2005
- Table 2-1 U.S. Retail Sales of Sweet Baked Goods, 2000-2005(E) (in billion
$)
- Measured Mass Market Sales at $9.1 Billion
- Table 2-2 IRI-Tracked Sales of Sweet Baked Goods, 2000-2005(E) (in billion
$)
- Cookie Sales Set to Grow to $4.3 billion
- Table 2-3 IRI-Tracked Sales of Cookies, 2000-2005 (E) (in million $)
- Pastry Sales on a Decline
- Table 2-4 IRI-Tracked Sales of Pastries, 2000-2005 (E) (in million $)
- Stagnant Snack Cake Sales to Decline Further
- Table 2-5 IRI-Tracked Sales of Snack Cakes, 2000-2005(E) (in million $)
- Cake Sales Set to Grow in 2005
- Table 2-6 IRI-Tracked Sales of Cakes, 2000-2005 (E) (in million $)
- Doughnut Sales at $760 million
- Table 2-7 IRI-Tracked Sales of Doughnuts, 2000-2005 (E) (in million $)
- Pie Sales Go Stale
- Table 2-8 IRI-Tracked Sales of Pies, 2000-2005 (E) (in million $)
- Muffin Sales to Exceed $240 Million
- Table 2-9 IRI-Tracked Sales of Muffins, 2000-2005 (E) (in million $)
Market Composition
- Cookies Dominate Sweet Baked Goods Sales
- Table 2-10 Market Composition by Category Share of Sweet Baked Goods,
2000- 2005 (E) (in %)
- Nearly All Cookies Sold in Shelf-Stable Form
- Toaster Pastries' Share of Pastry Sales Declining
- Snack Cakes and Doughnuts, Mostly Shelf-Stable
- Refrigerated Cakes Building Momentum
- Frozen Pie Sales Exceed Shelf-Stable
- Muffins, Typically Shelf-Stable
- Holidays, Weather, Super Bowl Affect Seasonality
- Gender Equity in Household Usage
- Table 2-11 Usage Indices for Selected Sweet Baked Goods, by Gender, 2002
versus 2005
- South Posts Above Average Usage in Four Categories
- Table 2-12 Usage Indices for Selected Sweet Baked Goods, by Region, 2002
versus 2005
- African-Americans Above Average Users; Asians Resist
- Table 2-13 Usage Indices for Selected Sweet Baked Goods, by
Race/Ethnicity, 2002 versus 2005
- Older Adults More Likely to Resist Some Products
- Table 2-14a Usage Indices for Selected Sweet Baked Goods, by Age Bracket,
2002 versus 2005
- Table 2-14b Usage Indices for Selected Sweet Baked Goods, by Age Bracket,
2002 versus 2005
- Single-Family Homes Below Average
- Table 2-15 Usage Indices for Selected Sweet Baked Goods, by Household
Size, 2002 versus 2005
- Income Bracket Less Indicative of Tendency to Purchase
- Table 2-16a Usage Indices for Selected Sweet Baked Goods, by Household
Income Bracket, 2002 versus 2005
- Table 2-16b Usage Indices for Selected Sweet Baked Goods, by Household
Income Bracket, 2002 versus 2005
- Users with Higher Education Less Likely to Purchase
- Table 2-17 Usage Indices for Selected Sweet Baked Goods, by Highest
Educational Degree Attained, 2002 versus 2005
Factors to Market Growth
- The Low-carb Effect
- 2005 Low-carb Slow Down
- ...Cookie Sales Look Up in 2005
- Figure 2-2 Cookie Sales Growth Trend, 2000-2005 (Q2) (in %)
- A Mature Market
- Table 2-18 Percentage of American Adults Consuming Sweet Baked Goods, 2002
versus 2004
- Consumer Indulgence
- FDA's Whole Grain Recommendation to Boost Market
- Trans Fat Labeling
- Competition from In-Store Bakeries and Freestanding Chains
- Snack Appeal
- Figure 2-3 Rising Obesity Among Children in the U.S., 1976-2000
- Convenient Fuel
- Tastes Like Homemade
- Targeting Teens/Tweens
- Gen X-ers and The Love of Snack
- Boomers, Driving Force for Healthier Products
- Table 2-19 Baby Boomers' Attitudes Towards Health, 2004
- Growth in Cookies Holds The Key
- Figure 2-4 Projected U.S. Retail Sales of Sweet Baked Goods, 2005-2010,
(in billion $)
Projected Market Growth
- Sales to Inch up to $12.2 Billion in 2010
- Table 2-20 Projected U.S. Retail Sales of Sweet Baked Goods, 2005-2010,
(in billion $)
Chapter 3 The Marketers
- Marketer Overview
- Hundreds of Marketers, But Less Than 75 Major Players
- Top Ten Marketers Account For 60% Of The Market
- Some, Not All, Make Bread
- Many Marketers Are Regionalists and Locals
- Large Players Also Active in Private Label
- Multi-Segment Marketers
- Premium Versus Price-Positioned Marketers/Brands
- Natural and Organic Product Marketers
- Gourmet Marketers Hold Their Niche
- Table 3-1 Sweet Baked Goods ? Select Marketers by Brand Line and Product
Type
- Marketers and Brand Shares
- Methodology
- No Single Marketer Dominates Across Categories
- Kraft/Nabisco Controls Mass-Market Cookie Sales
- General Mills/Pillsbury Controls the Frozen and Refrigerated Cookie
Dough Category
- Krispy Kreme Sales Set to Decline Heavily
- Interstate Continues to Trail Private Label in Shelf-Stable Muffin
- Heinz/Weight Watchers Owns Frozen Muffin Category
- Private Label Leads in Shelf-Stable Pies
- Schwan Food's Commands 60% of Frozen Pie Sales
- McKee Foods Overtakes Interstate in Snack Cake Category
- Private Label Domination Continues in Shelf-Stable Cakes
- Polzella Foods Gains on Kraft in Refrigerated Cheesecake Share
- Sara Lee Reigns Supreme in Frozen Cheesecake
- George Weston and Private Label Lead Shelf-Stable
- Pastry Category
- Kellogg Dominates Shelf-Stable Toaster Pastries
- Pillsbury Tops Frozen/Refrigerated Pastry Sales
- Figure 3-1 Market Composition by Category Share of Major Sweet Baked
Goods Marketers, 2005 (E) (%)
- Table 3-2 IRI-Tracked Sales of Sweet Baked Goods Marketers, 2000, 2004,
2005 (E) (in $ million)
- Table 3-3 IRI-Tracked Marketer and Brand Shares of Shelf-Stable Cookies,
2000, 2004, 2005 (E) (%)
- Table 3-4 IRI-Tracked Marketer and Brand Sales of Shelf-Stable Cookies,
2000, 2004, 2005 (E) (In million $)
- Table 3-5 IRI-Tracked Marketer and Brand Shares of Cookie Dough, 2000,
2004, 2005 (E), (%)
- Table 3-6 IRI-Tracked Marketer and Brand Sales of Cookie Dough, 2000,
2004, 2005 (In million $)
- Table 3-7 IRI-Tracked Marketer and Brand Share of Doughnuts, 2000, 2004,
2005 (%)
- Table 3-8 IRI-Tracked Marketer and Brand Sales of Doughnuts, 2000, 2004,
2005 (In million $)
- Table 3-9 IRI-Tracked Marketer and Brand Share of Shelf-Stable Muffins,
2000, 2004, 2005 (%)
- Table 3-10 IRI-Tracked Marketer and Brand Sales of Shelf Stable Muffins,
2000, 2004, 2005 (In million $)
- Table 3-11 IRI-Tracked Marketer and Brand Shares of Frozen Muffins,
2000, 2004, 2005 (%)
- Table 3-12 IRI-Tracked Marketer and Brand Sales of Frozen Muffins, 2000,
2004, 2005 (In million $)
- Table 3-13 IRI-Tracked Marketer and Brand Shares of Shelf Stable Pies,
2000, 2004, 2005 (%)
- Table 3-14 IRI-Tracked Marketer and Brand Sales of Shelf Stable Pies,
2000, 2004, 2005 (In million $)
- Table 3-15 IRI-Tracked Marketer and Brand Shares of Frozen Pies, 2000,
2004, 2005 (%)
- Table 3-16 IRI-Tracked Marketer and Brand Sales of Frozen Pies, 2000,
2004, 2005 (In million $)
- Table 3-17 IRI-Tracked Marketer and Brand Shares of Snack Cakes, 2000,
2004, 2005 (%)
- Table 3-18 IRI-Tracked Marketer and Brand Sales of Snack cakes, 2000,
2004, 2005 (In million $)
- Table 3-19 IRI-Tracked Marketer and Brand Shares of Shelf Stable Cakes,
2000, 2004, 2005 (%)
- Table 3-20 IRI-Tracked Marketer and Brand Sales of Shelf Stable cakes,
2000, 2004, 2005 (In million $)
- Table 3-21 IRI-Tracked Marketer and Brand Shares of Refrigerated
Cheesecakes, 2000, 2004, 2005 (%)
- Table 3-22 IRI-Tracked Marketer and Brand Sales of Refrigerated
Cheesecakes, 2000, 2004, 2005 (In million $)
- Table 3-23 IRI-Tracked Marketer and Brand Shares of Frozen Cheesecakes,
2000, 2004, 2005 (%)
- Table 3-24 IRI-Tracked Marketer and Brand Sales of Frozen Cheesecakes,
2000, 2004, 2005 (In million $)
- Table 3-25 IRI-Tracked Marketer and Brand Shares of Shelf Stable
Pastries, 2000, 2004, 2005 (%)
- Table 3-26 IRI-Tracked Marketer and Brand Sales of Shelf Stable
Pastries, 2000, 2004, 2005 (In million $)
- Table 3-27 IRI-Tracked Marketer and Brand Shares of Toaster Pastries,
2000, 2004, 2005 (%)
- Table 3-28 IRI-Tracked Marketer and Brand Sales of Toaster Pastries,
2000, 2004, 2005 (In million $)
- Table 3-29 IRI-Tracked Marketer and Brand Shares of Pastry Dough, 2000,
2004, 2005 (%)
- Table 3-30 IRI-Tracked Marketer and Brand Sales of Pastry Dough, 2000,
2004, 2005 (In million $)
Chapter 4 Competitive Overview
- A Demanding Marketplace
- M&A Activity Slows Down
- Bankruptcies on The Rise
- Still Largely a Regional Business
- Table 4-1 Brands with High Regional Preferences, 2004
- Private Label Competition Intensifies
- Table 4-2 Private Label Penetration by Sweet Baked Good Product Category,
2000-2005 (E)
- The Internal Competition: In-Store Bakeries
- In-Store Bakery Sales Cross $9 Billion
- Cakes, Largest and Fastest Growing in ISB Category
- Factors Affecting ISB Sales
- To Bake or Not to Bake
- The ISB Mission
- ISBs and Packaged Products - Who's Gaining?
- Focus on Value-Added Products
- Ten Leading ISB Players
- Competitive Focus: Albertsons, Inc.
- Competitive Focus: The Kroger Co.
- Competitive Focus: Meijer
- Competitive Focus: Safeway, Inc.
- Competitive Focus: Wal-Mart Stores, Inc.
- Competitive Focus: Whole Foods Market, Inc.
- Competitive Focus: Winn-Dixie Stores, Inc.
- The External Competition: The Doughnut Warriors
- External Outlets Vie for Sales of Sweet Baked Goods
- Doughnut Shops Post Healthy Gains
- Major Multi-Unit Retailers
- Competitive Focus: Retail Bakeries and Doughnut Chains
- The Cheesecake Factory, Inc.
- Cinnabon
- Dunkin' Donuts (Allied Domecq Quick Service)
- Krispy Kreme Doughnuts, Inc.
- La Madeleine French Bakery & Cafe
- Mrs. Fields Original Cookies, Inc.
- New World Restaurant Group, Inc.
- Panera Bread
- Starbucks Corp.
- Tim Hortons
- Competitive Profiles Kraft Foods, Inc./Nabisco (Altria Group, Inc.)
- Overview
- Company History
- Performance
- Figure 4-1 U.S. Mass-market Sweet Baked Goods Sales of Kraft Foods,
2000-2005 (E) (in million $)
- Focus on Health and Wellness
- Kellogg Company/Keebler
- Overview
- Company History
- Performance
- Figure 4-2 U.S. Mass-market Sweet Baked Goods Sales of Kellogg Co.,
2000-2005 (E) (in million $)
- Initiatives
- McKee Foods Corp.
- Overview
- Company History
- Performance
- Figure 4-3 U.S. Mass-market Sweet Baked Goods Sales, McKee Foods,
2000-2005 (E) (in million $)
- George Weston Bakeries, Inc.
- Overview
- Company History
- Performance
- Figure 4-4 U.S. Mass-market Sweet Baked Goods Sales of George Weston
Inc., 2000-2005 (E) (in million $)
- Initiatives
- Interstate Bakery Corp.
- Overview
- Company History
- Performance
- Figure 4-5 U.S. Mass-market Sweet Baked Goods Sales of Interstate
Bakeries Corp., 2000-2005 (E) (in million $)
- Bankruptcy
- Post Bankruptcy
- General Mills Inc./Pillsbury
- Overview
- Company History
- Performance
- Figure 4-6 U.S. Mass-market Sweet Baked Goods Sales of General Mills
Inc., 2000-2005 (E) (in million $)
- Initiatives
- Campbell Soup Co./Pepperidge Farm
- Overview
- Company History
- Performance
- Figure 4-7 U.S. Mass-market Sweet Baked Goods Sales of Campbell Soup
Co./Pepperidge Farm , 2000-2005 (E) (in million $)
- Initiatives
- Krispy Kreme Doughnuts, Inc
- Overview
- Company History
- Performance
- Figure 4-8 U.S. Mass-market Sweet Baked Goods Sales of Krispy Kreme
Doughnuts, Inc., 2000-2005 (E) (in million $)
- The Schwan Food Co./Mrs. Smith's Frozen Foods
- Overview
- Company History
- Performance
- Figure 4-9 U.S. Mass-market Sweet Baked Goods Sales of The Schwan Food
Co., 2000-2005 (E) (in million $)
- Initiatives
- Nestle USA, Inc.
- Overview
- Initiatives
- Performance
- Figure 4-10 U.S. Mass-market Sweet Baked Goods Sales of Nestle U.S.A
Inc., 2000-2005 (E) (in million $)
- Tasty Baking Co.
- Overview
- Performance
- Figure 4-11 Tasty Baking Co. ? U.S. Mass-market Sweet Baked Goods Sales,
2000-2005 (E) (in million $)
- Initiatives
Chapter 5 Marketing and Retail Trends
- New Product Trends
- On the Go!
- Natural's a Big Hit
- Emphasis on Indulgence
- Gourmet Does Well
- Comfort Foods
- Kids Increasingly Targeted
- Roping in Adults
- Kosher Quality
- New Product Introductions
- Brand Extensions Rule
- Kellogg's Rolls Out Most New Products
- Convenience, Health Dominate New Product Claims
- Table 5-1 Top Marketers, Based on Number of New Sweet Baked Goods SKUs
Introduced
- Table 5-2 Sweet Baked Goods' New Product Selling Points, By Select Package
Tags
- Table 5-3 New Sweet Baked Goods Brand Introductions with "Single Serving"
Package Tag
- Table 5-3 Cont. New Sweet Baked Goods Brand Introductions with
"Single Serving" Package Tag, January 2004 - May 2005
- Table 5-4 New Sweet Baked Goods Brand Introductions with "Natural" Package
Tag
- Table 5-5 New Sweet Baked Goods Brand Introductions with "Upscale" Package
Tag
- Table 5-6 New Low-carb Sweet Baked Goods Brand Introductions
- Table 5-7 New Sweet Baked Goods Brand Introductions with No Preservatives
- Table 5-8 New Gourmet Sweet Baked Goods Brand Introductions
- New Product Introductions by Flavors
- Chocolate and Blended Flavors Dominate
- Table 5-9 Sweet Baked Goods New Product Selling Points by Select Flavors
- Table 5-10 New Sweet Baked Goods Brand Introductions with
"Blended-Flavors"
- Table 5-11 New Sweet Baked Goods Brand Introductions with "Chocolate"
Flavor
- Table 5-12 New Sweet Baked Goods Brand Introductions with "Chocolate
Chip" Flavor
- Table 5-13 New Sweet Baked Goods Brand Introductions with "Vanilla"
Flavor
- Table 5-14 New Sweet Baked Goods Brand Introductions with "Lemon" Flavor
- Table 5-15 New Sweet Baked Goods Brand Introductions with "Peanut
Butter" Flavor
- Table 5-16 New Sweet Baked Goods Brand Introductions with "Almond" Flavor
- Table 5-17 U.S. Market for Sweet Baked Goods: Selected New Product
Introductions, by Marketer and Brand, January 2004 - May 2005
- Advertising and Promotion
- Nabisco Leads Advertising Spend at $59 million
- Pillsbury's Ad Spend at $21.9 million
- Pepperidge Farm Third at $19.8 million
- Nestle Spends $16.3 Million on Toll House
- Other Notable Spenders
- Table 5-18 Major Brands by Ad Spends, 2004, (in thousand $)
- Advertising and Promotional Initiatives
- Kraft Foods to Stop Advertising to Kids
- Kraft Focuses on Ethnic Consumer
- Kellogg's Revamps Keebler
- Pillsbury's New Marketing Effort Targets Baby Boomers
- Bankrupt Interstate Bakeries Relies on Publicity
- Sweepstakes
- Distribution and Retail
- Distribution ? Two Traditional Distribution Paths
- Distribution Pattern of Select Marketers
- Retail
- In-Store Merchandising
- Cross-Shelving Opportunities
- Limited Shelf Space a Major Challenge
- 'Fresh' Threat
- Banking on Theme-Based Occasions
Chapter 6 The Consumer
- The Simmons Survey System
- A Cookie-Loving Population
- Kids, a Major Factor
- African Americans, Prime Consumers
- Table 6-1 Usage Overview for Selected Sweet Baked Goods Classifications,
2004-2005 (in million $) (%)
- Table 6-1 Usage Overview for Selected Sweet Baked Goods Classifications,
2004-2005 (in million $) (%)
- Table 6-2 Selected Sweet Baked Goods Classifications: Consumer Indices for
Households of 5 or More Persons, 2004-2005
- Table 6-3 Selected Sweet Baked Goods Classifications: Consumer Indices for
African Americans, 2004-2005
- Consumer Focus: RTE Cookies
- Kids are Core Consumers
- Sandwich Cookies the Most Popular
- Nabisco Rules
- Table 6-4 Demographic Characteristics Favoring Use of RTE Cookies,
2004-2005
- Figure 6-1 Usage Rates for Cookies: By Monthly Consumption Level,
2004-2005
- Table 6-5 Demographic Characteristics Favoring Heavy (16 or more)
Consumption of Cookies, 2004-2005
- Figure 6-2 Usage Rates for RTE Cookies by Type, 2004-2005
- Table 6-6 Demographic Characteristics Favoring Use of Sandwich Cookies,
2004-2005
- Table 6-7 Demographic Characteristics Favoring Use of Soft Chocolate
Chip Cookies, 2004-2005
- Table 6-8 Demographic Characteristics Favoring Use of Regular (Crunchy)
Chocolate Chip Cookies, 2004-2005
- Table 6-9 Demographic Characteristics Favoring Use of Bite-Sized
Cookies, 2004-2005
- Table 6-10 Demographic Characteristics Favoring Use of Soft Cookies (Not
Chocolate Chip), 2004- 2005
- Table 6-11 Demographic Characteristics Favoring Use of Fudge-Covered
Cookies, 2004-2005
- Table 6-12 Demographic Characteristics Favoring Use of Fruit-Filled
Cookies, 2004-2005
- Table 6-13 Demographic Characteristics Favoring Use of Nut Cookies,
2004-2005
- Table 6-14 Demographic Characteristics Favoring Use of Chocolate (Not
Chip) Cookies, 2004-2005
- Table 6-15 Usage Rates for Cookies by Brand, 2004-2005
- Table 6-16 Demographic Characteristics Favoring Use of Nabisco Oreo
(Original) Cookies, 2004-2005
- Table 6-17 Demographic Characteristics Favoring Use of Nabisco Chips
Ahoy (original) Cookies, 2004-2005
- Table 6-18 Demographic Characteristics Favoring Use of Store Brand
Cookies, 2004-2005
- Table 6-19 Demographic Characteristics Favoring Use of Little Debbie
Cookies, 2004-2005
- Table 6-20 Demographic Characteristics Favoring Use of Nabisco Nilla
Wafers Cookies, 2004-2005
- Table 6-21 Demographic Characteristics Favoring Use of Nabisco Chips
Ahoy Chewy Cookies, 2004-2005
- Table 6-22 Demographic Characteristics Favoring Use of Keebler Chips
Deluxe Cookies, 2004-2005
- Consumer Focus: Doughnuts
- 65% of Households Consume Doughnuts
- Krispy Kreme a Favorite
- Table 6-23 Demographic Characteristics Favoring Use of Doughnuts,
2004-2005
- Figure 6-3 Usage Rates for Doughnuts by Brand, 2004-2005
- Table 6-24 Demographic Characteristics Favoring Use of Krispy Kreme
Doughnuts, 2004-2005
- Table 6-25 Demographic Characteristics Favoring Use of Dunkin Doughnuts,
2004-2005
- Table 6-26 Demographic Characteristics Favoring Use of Hostess
Doughnuts, 2004-2005
- Table 6-27 Demographic Characteristics Favoring Use of Entenmann's
Doughnuts, 2004-2005
- Table 6-28 Demographic Characteristics Favoring Use of Little Debbie
Doughnuts, 2004-2005
- Table 6-29 Demographic Characteristics Favoring Use of Dolly Madison
Doughnuts, 2004-2005
- Table 6-30 Demographic Characteristics Favoring Use of Tastykake
Doughnuts, 2004-2005
Consumer Focus: Snack Cakes One in Two Households Consume Snack Cakes
Regular Beats Fat-free and Light Little Debbie Tops Table 6-31 Demographic
Characteristics Favoring Use of Snack Cakes, 2004-2005 Figure 6-4 Usage Rates
for Snack Cakes: By Monthly Consumption Level, 2004-2005 Table 6-32
Demographic Characteristics Favoring Heavy Consumption (16 or more individual
servings) of Snack Cakes, 2004-2005 Figure 6-5 Usage Rates for Snack Cakes by
Type, 2004-2005 Table 6-33 Demographic Characteristics Favoring Use of
Regular Snack Cakes, 2004-2005 Table 6-34 Demographic Characteristics
Favoring Use of Fat Free/Non Fat Snack Cakes, 2004-2005 Table 6-35
Demographic Characteristics Favoring Use of Light/Low-Fat Snack Cakes,
2004-2005 Brands Figure 6-6 Usage Rates for Snack Cakes by Brand, 2004-2005
Table 6-36 Demographic Characteristics Favoring Use of Little Debbie Snack
Cakes, 2004-2005 Table 6-37 Demographic Characteristics Favoring Use of
Hostess Cupcakes, 2004-2005 Table 6-38 Demographic Characteristics Favoring
Use of Hostess Twinkies, 2004-2005 Table 6-39 Demographic Characteristics
Favoring Use of Entenmann's Snack Cakes, 2004-2005 Table 6-40 Demographic
Characteristics Favoring Use of Dolly Madison Snack Cakes, 2004-2005 Table
6-41 Demographic Characteristics Favoring Use of Other Hostess Snack Cakes,
2004-2005 Table 6-42 Demographic Characteristics Favoring Use of Sara Lee
Snack Cakes, 2004-2005 Table 6-43 Demographic Characteristics Favoring Use of
Tastykake Snack Cakes, 2004-2005 Table 6-44 Demographic Characteristics
Favoring Use of Drake's Snack Cakes, 2004-2005 Table 6-45 Demographic
Characteristics Favoring Use of Marinela Gansito Snack Cakes, 2004-2005 Table
6-46 Demographic Characteristics Favoring Use of Break Cake Snack Cakes,
2004-2005
- Consumer Focus: Refrigerated/Frozen Dough
- Refrigerated Dough More Popular
- Moms Opt for Refrigerated Dough
- Figure 6-7 Usage Overview for Refrigerated/Frozen Dough, 2004-2005
- Table 6-47 Demographic Characteristics Favoring Use of Refrigerated
Dough, 2004-2005
- Table 6-48 Demographic Characteristics Favoring Use of Frozen Dough,
2004-2005
- Figure 6-8 Usage Rates for Refrigerated/Frozen Dough: By Monthly
Consumption Level, 2004-2005
- Table 6-49 Demographic Characteristics Favoring Heavy Consumption (7 or
more packages monthly) of Refrigerated/Frozen Dough, 2004-2005
- Figure 6-9 Usage Rates for Refrigerated/Frozen Dough by Type, 2004-2005
- Table 6-50 Demographic Characteristics Favoring Use of
Refrigerated/Frozen Biscuit Dough, 2004-2005
- Table 6-51 Demographic Characteristics Favoring Use of
Refrigerated/Frozen Cookie Dough, 2004-2005
- Table 6-52 Demographic Characteristics Favoring Use of
Refrigerated/Frozen Sweet Roll Dough, 2004-2005
- Table 6-53 Demographic Characteristics Favoring Use of
Refrigerated/Frozen Brownie Dough, 2004-2005
- Figure 6-10 Usage Rates for Refrigerated/Frozen Dough by Brand, 2004-2005
- Table 6-54 Demographic Characteristics Favoring Use of Pillsbury/Hungry
Jack Refrigerated/Frozen Dough Products, 2004-2005
- Table 6-55 Demographic Characteristics Favoring Use of Store-Brand
Refrigerated/Frozen Dough Products, 2004-2005
- Table 6-56 Demographic Characteristics Favoring Use of Nestle
Refrigerated/Frozen Dough Products, 2004-2005
- Table 6-57 Demographic Characteristics Favoring Use of Rhode
Refrigerated/Frozen Dough Products, 2004-2005
- Consumer Focus: Breakfast Pastries
- An African American Favorite
- Cinnamon Rolls Most Popular
- Table 6-58 Demographic Characteristics Favoring Use of Breakfast
Pastries, 2004-2005
- Figure 6-11 Usage Rates for Breakfast Pastries by Type, 2004-2005
- Table 6-59 Demographic Characteristics Favoring Use of Cinnamon Rolls,
2004-2005
- Table 6-60 Demographic Characteristics Favoring Use of Honey Buns,
2004-2005
- Table 6-61 Demographic Characteristics Favoring Use of Coffee Cake,
2004-2005
- Table 6-62 Demographic Characteristics Favoring Use of Sweet Rolls,
2004-2005
- Table 6-63 Demographic Characteristics Favoring Use of Danishes,
2004-2005
- Table 6-64 Demographic Characteristics Favoring Use of Turnovers,
2004-2005
- Table 6-65 Demographic Characteristics Favoring Use of Pies, 2004-2005
- Figure 6-12 Usage Rates for Breakfast Pastries by Brand, 2004-2005
- Table 6-66 Demographic Characteristics Favoring Use of Hostess Breakfast
Pastries, 2004-2005
- Table 6-67 Demographic Characteristics Favoring Use of Little Debbie
Breakfast Pastries, 2004-2005
- Table 6-68 Demographic Characteristics Favoring Use of Store Brand
Breakfast Pastries, 2004-2005
- Table 6-69 Demographic Characteristics Favoring Use of Entenmann's
Breakfast Pastries, 2004-2005
- Table 6-70 Demographic Characteristics Favoring Use of Sara Lee
Breakfast Pastries, 2004-2005
- Table 6-70 Demographic Characteristics Favoring Use of Sara Lee
Breakfast Pastries, 2004-2005
- Table 6-71 Demographic Characteristics Favoring Use of Dolly Madison
Breakfast Pastries, 2004-2005
- Consumer Focus: Frozen Pies/Cakes/Pastries
- Frozen Pies Used by One-Third of the Population
- Household Income and Age Influence Purchase
- Youngster Consumers Go For Pillsbury or Smart Ones
- Table 6-72 Demographic Characteristics Favoring Use of Frozen
Pies/Cakes/Pastries, 2004-2005
- Figure 6-13 Usage Rates for Frozen Pies/Cakes/Pastries: By Monthly
Consumption Level, 2004-2005
- Table 6-73 Demographic Characteristics Favoring Heavy Consumption (5 or
more individual packages monthly) of Frozen Pies/Cakes/Pastries, 2004-2005
- Table 6-74 Demographic Characteristics Favoring Heavy Consumption Of 2
Individual Packages Monthly Of Frozen Pies/Cakes/Pastries, 2004-2005
- Figure 6-14 Usage Rates for Frozen Pies/Cakes/Pastries by Type, 2004-2005
- Table 6-75 Demographic Characteristics Favoring Use of Frozen Pies,
2004-2005
- Table 6-76 Demographic Characteristics Favoring Use of Frozen Pastries,
2004-2005
- Table 6-77 Demographic Characteristics Favoring Use of Frozen Cakes,
2004-2005
- Table 6-78 Demographic Characteristics Favoring Use of Frozen Muffins,
2004-2005
- Figure 6-14 Usage Rates for Frozen Pies/Cakes/Pastries by Brand,
2004-2005
- Table 6-79 Demographic Characteristics Favoring Use of Mrs. Smith's
Frozen Pies/Cakes/Pastries, 2004-2005
- Table 6-80 Demographic Characteristics Favoring Use of Sara Lee Frozen
Pies/Cakes/Pastries, 2004-2005
- Table 6-81 Demographic Characteristics Favoring Use of Pepperidge Farm
Frozen Pies/Cakes/Pastries, 2004-2005
- Table 6-82 Demographic Characteristics Favoring Use of Pillsbury Frozen
Pies/Cakes/Pastries, 2004-2005
- Table 6-83 Demographic Characteristics favoring Use of Marie Callender
Frozen Pies/Cakes/Pastries, 2004-2005
- Table 6-84 Demographic Characteristics Favoring Use of Edward's Frozen
Pies/Cakes/Pastries, 2004-2005
- Consumer Focus: Toaster Pastries
- Households With Children, Prime Consumers
- Kellogg's Pop-Tart Rules
- Table 6-85 Demographic Characteristics Favoring Use of Toaster Pastries,
2004-2005
- Figure 6-15 Usage Rates for Toaster Pastries by Brand, 2004-2005
- Table 6-86 Demographic Characteristics Favoring Use of Kellogg's
Pop-Tarts (Regular), 2004-2005
- Table 6-87 Demographic Characteristics Favoring Use of Pillsbury Toaster
Strudel Breakfast Pastries, 2004-2005
- Table 6-88 Demographic Characteristics Favoring Use of Kellogg's Pop
Tarts Pastry Swirls Breakfast Pastries, 2004-2005
- Table 6-89 Demographic Characteristics Favoring Use of Toast'em Pop-Ups
Breakfast Pastries, 2004-2005
- Figure 6-16 Usage Rates for Breakfast Pastries: By Monthly Consumption
Level, 2004-2005
- Table 6-90 Demographic Characteristics Favoring Heavy Consumption (8 to
11 packs monthly) of Toaster Pastries, 2004-2005
- Table 6-91 Demographic Characteristics Favoring Consumption of 4 to 7
packs monthly of Toaster Pastries, 2004-2005
Chapter 7 Looking Ahead
- Overview
- Health and Wellness
- Low-Carb Losing Out to Trans Fat
- Eliminating Trans Fat - The Road Ahead
- Whole Grain Products - The New Wave?
- Convenience the Driving Factor
- Targeting All Age Groups
- Ethnic Consumers - Growth Potential
- The Comfort Food Angle
- Exploiting Brand Equity
Appendix: Addresses of Selected Marketers
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