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市場調査レポート
米国フードバー市場動向
The U.S. Market for Food Bars, 2nd Edition
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当商品の販売は、2011年07月19日を持ちまして終了しました。
Abstract
The $3 billion U.S. market for food bars is a fast-growing and ever-evolving
segment, spanning a broad ingredient and flavor profile from healthy to
indulgent that parallels its equally broad target audience. This Packaged
Facts report covers the broad market for food bars, including breakfast bars,
snack bars, granola bars, sports bars, meal replacement bars, and diet bars.
The report combines quantitative sales data (based on Information Resources,
Inc. InfoScan) with extensive qualitative research and analysis to provide
complete coverage of all types of food bars--from the new wave of breakfast
bars to those leading the way in health/nutrition/functional to "bite-size"
versions blurring the lines between candy and cookies. The report documents
market size and composition, details marketing and retail trends, forecasts
market developments through 2010, and profiles food bar consumers across the
categories using Simmons Market Research Bureau data.
Report Methodology
The information in The U.S. Market for Food Bars, 2nd Edition, is based on
both primary and secondary research. Primary research involved an examination
of the retail milieu, interviews with marketing, public relations and industry
analysts within the food market and consultants to the industry. Secondary
research entailed data-gathering from relevant trade, business, and government
sources, including company literature. Packaged Facts has derived mass
merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan
sales-tracking data. Figures provided on national consumer advertising
expenditures are based primarily on data compiled by CMR/TNS Media
Intelligence U.S., the leading provider of strategic advertising and marketing
communications intelligence. The analysis of consumer demographics derives
from Simmons Market Research Bureau survey data for fall 2004. New product
information is gathered via literature research and data compiled by
Datamonitor's ProductScan.
The report looks at every segment of the food bar market, examining trends for
growth and projecting sales of products through 2010. It analyzes consumer
demographics and their current and projected impact on sales of food bars. It
provides up-to-date competitive profiles of marketers of food bar products -
including a look at smaller, up-and-coming companies - and discusses the
influence of demographic trends as a driver of retail trends. The report also
spotlights new products and current distribution trends, and offers readers
trends and marketing opportunities within the food industry.
What You'll Get in this Report
The U.S. Market for Food Bars makes important predictions and recommendations
regarding the future of this market, and pinpoints ways current and
prospective marketers can capitalize on current trends and spearhead new ones.
No other market research report provides both the comprehensive analysis and
extensive data that The U.S. Market for Food Bars offers. The report addresses
the following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream food marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Retail Strategies (including mass marketers, health food stores and gyms)
- The Consumer (who's buying what, and where)
- The Products
- Trends and Opportunities
Plus, you'll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
Scroll down to see a more detailed outline of the contents of this report. How
You Will Benefit from this Report If your company is already competing in the
food bar market, or is considering making the leap, you will find this report
invaluable, as it provides a comprehensive package of information and insight
not offered in any other single source. You will gain a thorough understanding
of the current market for food bar products, as well as projected sales and
trends through 2010. Contributing to that understanding will be a complete
analysis of sales data from IRI and other published and trade sources, a
detailed discussion of the consumer for food bars based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for food bar products
- Research and development professionals stay on top of competitor
initiatives and explore demand for products in the food bar arena.
- Advertising agencies working with clients in the food and sports nutrition
industries understand the product buyer to develop messages and images that
compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
Table of Contents
Chapter 1 Executive Summary
- Scope
- Methodology
- The Market
- Market Size and Growth
- Figure 1-1 U.S. Food Bar Retail Market Sales, 2000-2005 (in billion $)
- Market Composition
- Table 1-1 IRI-Tracked Retail Share of Food Bars by Category,
2000-2005(E) (%)
- Table 1-2 IRI-Tracked Retail Food Bar Sales by Category, 2000-2005(E)
- The Marketers
- Table 1-3 IRI-Tracked Retail Sales of Top 10 Food Bar Marketers,
2003-2005 (E)
- Marketing Dynamics
- Advertising Spend
- Promotion Initiatives
- Market Trends
- The Low-Carb Slowdown
- Hectic Lifestyle Trends
- Key User Groups
- Product Trends
- Convenient Products
- Multiple Health Claims
- Indulgent Food Bars
- Organic Food Bars
- Dietary Fiber and Whole Grains
- Protein Ingredients: Soy and Whey
- The Consumer
- Outlook
- Table 1-4 Projected U.S. Retail Sales of Food Bars, 2005-2010
Chapter 2 The Market
- Market Definition
- Market Size and Growth
- Figure 2-1 U.S. Food Bars Retail Market Sales, 2000-2005
- Retail Sales on Growth Track After 2004 Slow Down
- Table 2-1 U.S. Food Bars Retail Market Sales, 2000-2005
- Table 2-2 IRI-Tracked Retail Sales of Snack/Granola Bars, 2000-2004
- Market Composition
- Figure 2-2 Market Composition by Category Share of Food Bars, 2000 vs.
2004 (%)
- Figure 2-3 IRI-Tracked Share by Retail Outlet Type of U.S. Food Bar
Sales, 2004 (%)
- Breakfast/Cereal/Snack Bars
- Figure 2-4 IRI-Tracked Retail Sales of Breakfast/Cereal/Snack Bars,
2000- 2005
- Granola Bars
- Figure 2-5 IRI-Tracked Retail Sales of Granola Bars, 2000- 2005
- Nutritional/ Intrinsic Health Value Bars
- Figure 2-6 IRI-Tracked Retail Sales of Nutritional / Intrinsic Health
Value Bars, 2000- 2005
- Factors to Future Growth
- Need for Convenient On-The-Go Products
- Health and Wellness - the Key Factor
- Untapped Segments - Growth Potential
- Projected Market Growth
- Sales to Reach $5.1 Billion in 2010
- Figure 2-7 Projected U.S. Retail Sales of Food Bars, 2005-2010
- Table 2-3 Projected U.S. Retail Sales of Food Bars, 2005-2010
Chapter 3 Marketers
- Overview
- Figure 3-1 Top 10 U.S. Food Bar Marketer by Market Share, 2005 (E) (%)
Table 3-1 IRI-Tracked Retail Sales of Top 10 Food Bar Marketers, 2000-2005 (E)
- Granola Bars
- Granola Bars
- Top Granola Bar Marketers
- Table 3-2 IRI-Tracked Market Share of Top 10 Granola Bar Marketers,
2004-2005 (E) (%)
- Granola Bar Performance Analysis
- Table 3-3 IRI-Tracked Retail Sales of Top 10 Granola Bar Marketers,
2004-2005 (E) (in million $)
- General Mills
- Quaker Oats Company
- Kellogg Co.
- Private Label Products
- Top Granola Bar Brands
- Figure 3-2 IRI-Tracked Retail Share of Top 10 Granola Bar Brands, 2005
(E) (%)
- Table 3-4 IRI-Tracked Retail Sales of Top 10 Granola Bar Brands,
2000-2005 (E)
- Nutritional/Intrinsic Health Value Bars
- Nutritional/Intrinsic Health Value Bars
- Top Nutritional/Intrinsic Health Value Bars Marketers
- Table 3-5 IRI-Tracked Retail Share of Top 10 Nutritional/Intrinsic
Health Value Bar Marketers, 2000-2005 (E) (%)
- Nutritional/Intrinsic Health Value Bars Performance Analysis
- Table 3-6 IRI-Tracked Retail Sales of Top 10 Nutritional/Intrinsic
Health Value Bar Marketers, 2000-2005 (E)
- PowerBar Inc.
- Clif Bar
- Atkins Nutritionals
- Kraft Foods Inc.
- Top Nutritional/Intrinsic Health Value Bars Brands
- Figure 3-3 IRI-Tracked Retail Share of Top 10 Nutritional/Intrinsic
Health Value Bar Brands, 2004 (%)
- Table 3-7 IRI-Tracked Retail Sales of Top 10 Nutritional/Intrinsic
Health Value Bar Brands, 2000-2005 (E)
- Breakfast/Cereal/Snack Bars
- Top Breakfast/Cereal/Snack Bar Marketers
- Table 3-8 IRI-Tracked Retail Share of Top 10 Breakfast/Cereal/Snack Bar
Marketers, 2004-2005 (E) (%)
- Breakfast/Cereal/Snack Bar Performance Analysis
- Table 3-9 IRI-Tracked Retail Sales of Top 10 Breakfast/Cereal/Snack Bar
Marketers, 2004-2005 (E)
- Kellogg Co
- Kraft/Nabisco
- Slim-Fast Foods Co.
- Top Breakfast/Cereal/Snack Bar Brands
- Figure 3-4 IRI-Tracked Retail Share of Top 10 Breakfast/Cereal/Snack Bar
Brands, 2004 (%)
- Table 3-10 IRI-Tracked Retail Sales of Top 10 Breakfast/Cereal/Snack Bar
Brands, 2000-2005 (E)
- Washington Post Taste Test
- Rice Snack Squares
- Top Rice Snack Squares Marketers
- Table 3-11 IRI-Tracked Retail Share of Top 10 Rice Snack Square
Marketers, 2004-2005 (E) (%)
- Rice Snack Squares Performance Analysis
- Table 3-12 IRI-Tracked Retail Sales of Top 10 Rice Snack Square
Marketers, 2004-2005 (E)
- Hershey Foods Corp.
- McKee Foods Corporation
- Top Rice Snack Squares Brands
- Figure 3-5 IRI-Tracked Retail Share of Top 5 Rice Snack Square Brands,
2004 (%)
- Table 3-13 IRI-Tracked Retail Sales of Top 10 Rice Snack Square Brands,
2004-2005 (E)
- New Product Introductions
- Table 3-14 U.S. Market for Food Bars: Selected New Product
Introductions, 2004-2005
Chapter 4 Competitive Profiles
- Atkins Nutritionals, Inc.
- Company Overview
- Downturn of the Low Carb Fad
- Performance
- Figure 4-1 IRI-Tracked Retail Sales of Atkins Nutritionals Food Bars,
2000-2005 (E)
- New Product Introductions
- Table 4-1 Atkins Nutritionals - Select New Food Bar Product
Introductions, 2004-2005
- Kraft Foods, Inc.
- Company Overview
- Increasing Growth
- Marketing Initiatives Emphasize More Nutritious Products
- Performance
- Figure 4-2 IRI-Tracked Retail Sales of Kraft Food Bars, 2000-2005 (E)
- New Product Introductions
- Table 4-2 Kraft Foods - Select New Food Bar Product Introductions,
2004-2005
- Clif Bar, Inc.
- Company Overview
- Athletes Primary Target
- Performance
- Figure 4-3 IRI-Tracked Retail Sales of Clif Bar Food Bars, 2000-2005 (E)
- New Product Introductions
- Table 4-3 Clif Bar, Inc. - Select New Food Bar Product Introductions,
2004 - 2005
- General Mills, Inc.
- Company Overview
- Leader in the Granola Segment
- Performance
- Figure 4-4 IRI-Tracked Retail Sales of General Mills Food Bars,
2000-2005 (E)
- New Product Introductions
- Table 4-4 General Mills - Select New Food Bar Product Introductions,
2004 - 2005
- Kellogg Co.
- Company Overview
- Kellogg Co. to Stay Put
- Performance
- Figure 4-5 IRI-Tracked Retail Sales of Kellogg Food Bars, 2000-2005 (E)
- Table 4-5 Kellogg Co. - Select New Food Bar Product Introductions, 2004
- 2005
- PowerBar, Inc. (Nestle S.A.)
- Company Overview
- PowerBar Leads Health Bar Segment
- Performance
- Figure 4-6 IRI-Tracked Retail Sales of PowerBar Food Bars, 2000-2005 (E)
- New Product Introductions
- Table 4-6 PowerBar Inc.- Select New Food Bar Product Introductions, 2004
- 2005
- Quaker Oats Co. (PepsiCo, Inc.)
- Company Overview
- Quaker Chewy Ranks First
- Performance
- Figure 4-7 IRI-Tracked Retail Sales of Quaker Oats Food Bars, 2000-2005
(E)
- New Product Introductions
- Table 4-7 Quaker Oats - Select New Food Bar Product Introductions, 2004
- 2005
- Slim-Fast Foods Co. (Unilever)
- Company Overview
- Ranks Fifth with 5.4% Share
- Performance
- Figure 4-8 IRI-Tracked Retail Sales of Slim-Fast Food Bars, 2000-2005 (E)
- New Product Introductions
- Table 4-8 Slim-Fast Foods Co. - Select New Food Bar Product
Introductions, 2004 - 2005
- MasterFoods USA
- Company Overview
- Granola Bar Sales Down
- Performance
- Figure 4-9 IRI-Tracked Retail Sales of MasterFoods USA Food Bars,
2000-2005 (E)
- New Product Introductions
- Table 4-9 MasterFoods USA - Select New Food Bar Product Introductions,
2004 - 2005
- McKee Foods Corporation
- Company Overview
- Third Largest Granola Bar Maker
- Performance
- Figure 4-10 IRI-Tracked Retail Sales of McKee Foods Corporation Food
Bars, 2000-2005 (E)
Chapter 5 Marketing and Retail Trends
- Consumer Advertising Expenditure
- Kellogg's is Top Advertiser
- Table 5-1 Estimates of Ad Spends by Major Marketers, 2004
- Quaker Targets the Working Population
- Atkins Backs Morning Start Bars with $17 Million
- Table 5-2 Major Brands by Ad Spends, 2004
- Magazines: Preferred Ad Medium by Food Bar Makers
- Table 5-3 Media Used by Top Brands, 2004
- Advertiser Take Note
- Retail
- Food Bars Grow in Drug Stores
- Convenience Stores Respond to Health Trend As Well
- Retailer 7-Eleven Crosses Over
- Marketing Initiatives
- Promotions Revolve Around Health
- Celebrity Food Bar
- Hershey Partners with Diet Expert
- Earth's Best Teams With Big Bird and Elmo
- Snickers Sponsors weather.com's Fitness Forecast
- Frito-Lay Boosts Ad Spend
- Promotions Emphasize Taste
- Confectionery Brands Move to Healthy Food Bar Category
- Coupons
- Table 5-4 New Food Bar Product Launches With FSI's, January 2004 - March
2005
- Gourmet Positioning
- General Mills Campaign Targets Kids
- New Product Introductions
- Table 5-5 Top Marketers' Based on Number of New Food Bar SKUs
Introduced, January 2004 - March 2005
- New Product Introductions by Package Tags
- Table 5-6 Food Bars New Product Selling Points by Select Package Tags,
January 2004 - March 2005
- Table 5-7 New Food Bar Brand Introductions with "Single Serve" Package
Tag, January 2004 - March 2005
- Table 5-8 New Food Bar Brand Introductions with "High Protein" Package
Tag, January 2004 - March 2005
- Table 5-9 New Food Bar Brand Introductions with "Low Carb" Package Tag,
January 2004 - March 2005
- Table 5-10 New Food Bar Brand Introductions with "High Vitamin" Package
Tag, January 2004 - March 2005
- Flavor Trends for New Products Introductions
- Table 5-11 Top Food Bar Flavor Groups for Selected New Product
Introductions, January 2004 - March 2005
- 59% New Food Bars Have Nuts
- Table 5-12 Top "Nut" Flavor Groups for Selected New Food Bar Product
Introductions, January 2004 - March 2005
- Table 5-13 New "Nut" flavored Food Bar Brands, January 2004 - March 2005
- Chocolate Outranks Fruit
- Table 5-14 Top "Chocolate" Flavor Groups for Selected New Food Bar
Product Introductions, January 2004 - March 2005
- Table 5-15 New "Chocolate" flavored Food Bar Brands, January 2004 -
March 2005
- Fruit Food Bars
- Table 5-16 Top "Fruit" Flavor Groups for Selected New Food Bar Product
Introductions, January 2004 - March 2005
- Table 5-17 New "Fruit" flavored Food Bar Brands, January 2004 - March
2005
- One-Third of New Food Bars Peanut or Peanut Butter
- Table 5-18 Top "Peanut" Flavor Groups for Selected New Food Bar Product
Introductions, January 2004 - March 2005
- Table 5-19 New "Peanut" or "Peanut Butter" flavored Food Bar Brands,
January 2004 - March 2005
Chapter 6 The Consumer
- Simmons Survey
- Granola/Cereal Bars
- Table 6-1 Demographic Characteristics Favoring Use of Cereal/Granola Bars
- Chewy Granola Bars Most Popular
- Table 6-2 Usage Rate for Granola/Cereal Bar Types, 2004
- Table 6-3 Demographic Characteristics Favoring Use of Cereal, Chewy
Granola and Granola Bars, 2004
- Table 6-3 (continued) Demographic Characteristics Favoring Use of
Cereal, Chewy Granola and Granola Bars, 2004
- Usage Rate by Brand
- Table 6-4 Usage Rate for Granola/ Cereal Bar Brands, 2004 (U.S. adults)
- Quaker Chewy Granola Most Popular
- Households With Children Prime Demographic
- Young Adults Major Consumers
- Table 6-5 Usage Rate for Granola/Cereal Bar Brands of U.S. Adults Aged
18 to 24, 2004
- Table 6-6 Demographic Characteristics Favoring Use of Quaker Chewy
Granola Bars and Nature Valley, 2004
- Table 6-6 Demographic Characteristics Favoring Use of Quaker Chewy
Granola Bars and Nature Valley, 2004
- Table 6-7 Demographic Characteristics Favoring Use of Kellogg's
Nutri-Grain Bars and Quaker Fruit And Oatmeal Bars, 2004
- Table 6-8 Demographic Characteristics Favoring Use of General Mills Milk
& Cereal Bars and Sunbelt, 2004
- Energy Snacks and Bars
- Energy/Diet Snacks and Bars Consumed by 29 Million People
- Table 6-9 Demographic Characteristics Favoring Use of Energy/Diet Snacks
& Bars, 2004
- Usage Rate by Brand
- Table 6-10 Usage Rate for Energy/Diet Snack & Bar Brands, 2004
- The Gender Gap
- Table 6-11 Usage Rate for Energy/Diet Snacks and Bars Brands by U.S.
Adult Women, 2004
- High Protein Bars Popular With Men
- Table 6-12 Demographic Characteristics Favoring Use of Slim-Fast Snack
Bars and Atkins Advantage Bar, 2004
- Table 6-12 (continued) Demographic Characteristics Favoring Use of
Slim-Fast Snack Bars and Atkins Advantage Bar, 2004
- Table 6-13 Demographic Characteristics Favoring Use of Carb Solutions
and PowerBar (Original), 2004
- Frequency of Use
- Table 6-14 Frequency of Use for Energy/Diet Snacks, 2004
- Table 6-15 Frequency of Use for Energy/Diet Snacks, 2004 (U.S. adults):
10 or more, 8 to 9, 5 to 7 and 3 to 4
- Consumer Attitudes Affecting Food Bar Usage
- Health Statements
- Table 6-16 Health Attitudinal Statements, Percentage of Population
Agreeing, 2004
- Table 6-17 Demographic Profile of U.S. Adults Agreeing with Statement:
Try To Eat Healthier Food These Days, 2004
- Table 6-18 Demographic Profile of U.S. Adults Agreeing with Statement:
Work At Eating Well Balanced Diet, 2004
- Table 6-19 Demographic Profile of U.S. Adults Agreeing with Statement:
Pay Anything When It Concerns My Health, 2004
- Table 6-20 Demographic Profile of U.S. Adults Agreeing with Statement: I
Think Of The Calories In What I Eat, 2004
- Table 6-21 Demographic Profile of U.S. Adults Agreeing with Statement:
Too Busy To Take Care Of Myself As I Should, 2004
- Table 6-22 Demographic Profile of U.S. Adults Agreeing with Statement:
Don't Have Time Prepare/Eat Healthy Meal, 2004
- Food Statements
- Table 6-23 Food Attitudinal Statements, Percentage of U.S. Population
Agreeing, 2004
- Table 6-24 Demographic Profile of U.S. Adults Agreeing with the
Statement: Most Snack Foods are Not Healthy, 2004
- Table 6-25 Demographic Profile of U.S. Adults Agreeing with Statement: I
Often Snack Between Meals, 2004
- Table 6-26 Demographic Profile of U.S. Adults Agreeing with Statement: I
Like Trends Towards Healthier Fast Food, 2004
- Table 6-27 Demographic Profile of U.S. Adults Agreeing with Statement:
Nutritional Value Most Important In Food I Eat, 2004
- Table 6-28 Demographic Profile of U.S. Adults Agreeing with Statement: I
Like To Try Out New Food Products, 2004
- Table 6-29 Demographic Profile of U.S. Adults Agreeing with Statement:
Eat Several Small Meals During The Day, 2004
- Table 6-30 Demographic Profile of U.S. Adults Agreeing with Statement:
Usually Only Snack On Healthy Foods, 2004
- Table 6-31 Demographic Profile of U.S. Adults Agreeing with Statement:
Usually Quick To Try New Nutritional Product, 2004
- Table 6-32 Demographic Profile of U.S. Adults Agreeing with Statement:
Normally Count Calories The Foods I Eat, 2004
Chapter 7 Trends and Opportunities
- Overview
- The Low-Carb Effect
- Low-Carb Peaks & Usage of Cereal/Granola Bars Drop in 2004
- Figure 7-1
- Low-Carb Effect: Usage Rate of Food Bars, 2004 vs. 2002
- 2005 Low-Carb Slow Down & Low-Carb Food Bars Sales Decline
- Figure 7-2 Sales of Low-carb Bars by Quarterly Comparison, 2004 vs. 2005
- ...And it's Effect on Food Bar Categories
- Figure 7-3 Sales of Snack Bar Categories in Q1 and Q2, 2005 vs. 2004
- Lifestyle Trends: Convenience Products
- Fast-paced Lifestyles
- Table 7-1 American Eating Habits: Time Spent Eating Per Day (in hours)
- One-Third Americans Skip Breakfast
- Figure 7-4 Time Constraints and The Effect on Breakfast
- Snacking on The Rise
- Table 7-2 Fastest Growing Snacks, 2000-2004 (%)
- Food Bars as Lunch Items
- Key User Groups
- Women Prime Target
- Table 7-3 Usage Indices for Selected Food Bar Classifications by Gender,
2004
- Table 7-4 Attitude/Opinion on Health and Diet, Men vs. Women, 2004 (%)
- Table 7-5 Select New Food Bar Introductions for Women by Need, January
2004- March 2005
- Targeting Men
- Higher Usage Among Young Adults
- Table 7-6 Usage Indices for Selected Food Bar Types by Age, 2004
- Table 7-7 Projected Growth of U.S. Population of Younger Adults,
2000-2010 (in thousands)
- Lower Usage Among Baby Boomers
- Table 7-8 Usage Indices for Selected Food Bar Types: Baby Boomers, 2004
- Table 7-9 Projected U.S. Population of Those Aged 45-69 years, 2000-2010
(in thousands)
- Kid Issues: Obesity and Need for Healthy Snacks
- Table 7-10 Usage Indices for Selected Food Bar Types: Children, 2004
- Figure 7-5 Rising Obesity Among U.S. Children
- Kids Free to Choose What They Eat
- Healthier Snack Foods Becoming More Popular
- The Ethnic Market
- Table 7-11 Usage Indices for Selected Food Bar Types By Race/Ethnicity,
2004 (U.S. adults)
- Table 7-12 Ethnic Purchasing Power 2000-2009 (in $billion)
- Table 7-13 Percentage Of Households in Los Angeles Purchasing Food Bars
by Type, Hispanic vs. Non-Hispanic, 2003
- Marketing and Consumer Trends
- Convenient Products
- Food Bar Miniatures
- Multiple Health Claims
- Figure 7-6 New Product Introductions with Multiple Health Claims
- Don't Ignore Indulgence
- Product Trends
- A Future in Phood Bars
- Organic and Natural Products
- Table 7-14 Sales of Organic vs. Regular Confectionary
- Protein Ingredients: Soy and Whey
- 2005 Food Pyramid: Dietary Fiber and Whole Grains
- Oatmeal, The Next Hot Ingredient?
- Other Ingredient Trends
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