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Faced by rampant discounting and shrinking margins, pet product marketers are
charting new courses of growth via premium products, and natural/organic
products are at the center of the new product explosion. In the pet food market,
for example, the number of new products carrying the package tag "natural"
has nearly doubled in 2004, with organic products growing at an even faster
clip. Altogether, Packaged Facts estimates that natural and organic food and
non-food supplies for pets racked up sales of approximately $750 million in
2004, based on double-digit annual sales gains that show no sign of abating.
This all-new report from Packaged Facts examines the most dynamic area of the
domestic pet products market, based on comprehensive secondary research as well
as primary research, including interviews with industry insiders and attendance
at the 2004 APPMA show. The U.S. Market for Natural Pet Products explores key
competitive trends in four categories?natural/organic pet food,
natural/alternative cat litter, natural pet health/grooming products, and
natural pet toys & accessories?making cross-category comparisons not
available elsewhere. For each category, the report charts historical sales and
projections; analyzes marketing and new product trends driving sales of natural
pet products; and examines cross-tabulated Simmons Market Research Bureau data
on consumer opinions and product purchasing.
Introducing Market Trends
- Market Trends is the latest product line from Packaged Facts. These
timely, compact reports offer insight and analysis into new product trends,
demographic shifts, and consumer behaviors that affect the food, beverage
and consumer goods and services industries.
Report Methodology
- The information in Market Trends: The U.S. Market for Natural Pet Products
was obtained from both primary and secondary research. Primary research
entailed attendance at the 2004 APPMA (American Pet Products Manufacturers
Association) show, an on-site examination of the retail milieu including
veterinary clinics, grooming shops, and pet specialty shops; and interviews
and informal discussions with trade associations and magazines. Secondary
research included extensive Internet canvassing and research- and
data-gathering from relevant trade, business, and government sources;
company reports including annual reports, 10Ks, and other financial releases
from public companies; company profiles in trade and consumer publications;
and other reports by Packaged Facts, which has been reporting on pet-related
markets for nearly two decades. Our market size estimates are based on trade
association membership statistics and consumer surveys, U.S. Bureau of Labor
Statistics Consumer Expenditure Surveys, interviews with the above-noted
industry participants, market size estimates appearing in the trade press,
and reported revenues of major service providers. Our analysis of consumer
demographics derives primarily from the Simmons Market Research Bureau
spring 2004 consumer survey.
What Youll Get in this Report
- Market Trends: The U.S. Market for Natural Pet Productsoffers unique
perspective on this burgeoning market. No other market research report
provides the analysis and trends coverage that this report offers. Plus,
youll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
Chapter 1 Executive Summary
Chapter 2 Market Overview
- Scope of Report: Four Product Categories
- Market Size and Growth
- Table: U.S. Retail Sales of Natural Pet Products, 2000-2004 Market
Composition
- Figure: Share of Natural Pet Product Sales by Category, 2004
- Figure: Share of Natural Pet Product Sales by Retail Outlet, 2004
- Market Drivers and Forecasts
- Table: Projected U.S. Retail Sales of Natural Pet Products, 2004-2009
Competitive Overview
- Table: Selected U.S. Marketers of Natural Pet Food, 2004 Consumer Trends
Chapter 3 Natural Pet Food
- Category Definition: Natural and Organic
- Market Trends
- Table: U.S. Retail Sales of Natural Pet Food, 2000-2009
- Competitive Overview
- Table: Selected U.S. Marketers of Natural Pet Food, 2004
- Marketing Trends
- Table: Natural Pet Food: Selected New Product Introductions, January
2004-October 2004
Chapter 4 Natural Cat Litter
- Category Definition: Also Called "Alternative"
- Market Trends
- Table: U.S. Retail Sales of Natural Cat Litter, 2000-2009
- Competitive Overview
- Table: Selected U.S. Marketers of Natural Cat Litter, 2004
- Marketing Trends
- Table: Natural Cat Litter: Selected New Product Introductions, January
2004-October 2004
Chapter 5 Natural Pet Health/Grooming Products
- Category Definition: Flea/Tick Controls, Shampoos, OTC Remedies
- Market Trends
- Table: U.S. Retail Sales of Natural Pet Health/Grooming Products,
2000-2009
- Competitive Overview
- Table: Selected U.S. Marketers of Natural Pet Health/Grooming Products,
2004
- Marketing Trends
- Table: Natural Pet Health/Grooming Products: Selected New Product
Introductions, January 2004-October 2004
Chapter 6 Natural Pet Toys & Accessories
- Category Definition: Toys, Collars/Leashes, Carriers, etc.
- Market Trends
- Table: U.S. Retail Sales of Natural Pet Toys & Accessories, 2000-2009
- Competitive Overview
- Table: Selected U.S. Marketers of Natural Pet Toys & Accessories, 2004
- Marketing Trends
- Table: Natural Pet Toys & Accessories: Selected New Product
Introductions, January 2004-October 2004
Appendix: Addresses of Selected Marketers
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