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市場調査レポート - 164682

米国における食品小売業の展望:購買客の分析・市場機会

The Future of Food Retailing in the U.S.: Shopper Insights and Market Opportunities, 4th Edition

発行 Packaged Facts
出版日 ページ情報 英文 254 Pages
電子版即納可
価格
米国における食品小売業の展望:購買客の分析・市場機会 The Future of Food Retailing in the U.S.: Shopper Insights and Market Opportunities, 4th Edition
出版日: 2013年07月31日 ページ情報: 英文 254 Pages
概要

当レポートでは、米国の食品小売業について4つの主要な販売経路別に調査分析し、各経路における重要動向と今後の見通し、主要小売業者の現状および各種戦略・取り組み、新しいマーケティング動向の分析などをまとめ、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 食品購買客の分析

  • 調査手法
  • ショッピング:基本
  • 事前の計画
  • ウェルネスと栄養
  • 購買客が求める食品

第3章 小売り概要

  • イントロダクション
  • 市場構成
  • 市場展望
  • 市場予測
  • 競合情勢
  • 小売り販売の競争
  • 店舗設計
  • プライベートブランド
  • ロイヤルティプログラム
  • デジタルへ向かう
  • 生鮮食品
  • 店内フードサービス
  • 健康とウェルネス

第4章 食料雑貨店の動向

  • 自然食品チャネル
  • エスニックフードチャネル
  • スペシャルティフードストアチャネル

第5章 バリューチャネルの動向

  • スーパーセンター、大型量販店、ウェアハウスクラブ(会員制大型ディスカウントショップ)および1ドルショップ
  • ウェアハウスクラブ
  • 1ドルショップ
  • リミテッドアソートメントストア(品目限定型店舗)

第6章 コンビニエンスチャネルの動向

  • コンビニエンスストア
  • ドラッグストア

第7章 代替チャネルの動向

  • オンラインショッピング
  • 自動販売機
  • ファーマーズマーケット・地域密着型農業
  • その他の代替地

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

Abstract

The retail market for foods and beverages is undergoing some of its greatest changes since supermarkets came to the fore in the 1940s and ‘50s. Economic, demographic, lifestyle and technological changes have created not only a fertile environment but the absolute necessity for new concepts to engage shoppers, capture share of stomach, and re-invent food and beverage retailing.

While the greatest competition to supermarkets and grocery stores comes from supersized “one-stop shopping” venues like supercenters and warehouse clubs, the threat has spread out across myriad retail channels, including drugstores, dollar stores, limited assortment chains, and (the elephant in the room) online grocery shopping. Although supermarkets remain the majority force in food shopping, they are no longer calling the shots-a role now shared with Whole Foods and Trader Joe's on the natural/specialty side, Walmart, club stores, and dollar stores on the value front, and farmers markets and food trucks in trend-setting.

At the same time, 2012 and 2013 have been big years for mergers and acquisitions in the retail food industry, as strategic buyers and private investors seek a way to expand their businesses to additional markets. And while the economy has shown positive signs of recovery in the past year, many consumers remain buffeted if not traumatized by higher gas prices, rising food prices, mounting healthcare costs, and increased payroll taxes. As a result, most are still feeling economically squeezed and spending-shy.

The Future of Food Retailing provides in-depth analysis of trends in four key retail channels through which foods and beverages are sold:

  • Grocery-supermarkets, natural food stores, small grocery stores, ethnic markets, specialized food stores, and gourmet/specialty stores;
  • Value-supercenters, mass merchandisers, warehouse clubs, dollar stores, and limited assortment stores such as ALDI;
  • Convenience-convenience stores and drugstores; and
  • Alternative-online grocery services, vending machines, farmers' markets and community supported agriculture programs (CSAs), and other alternative venues.

The Food Shopper Insights chapter of the report delves into the minds of grocery shoppers with primary research based upon proprietary data from an online survey of 2,000 U.S. adults who had shopped for groceries within 24 hours of being surveyed. Among the topics examined are which types of stores they shop, how much they spend, how they plan for their trip and what in-store services they use; attitudes toward wellness, nutrition, food labeling, natural/organic foods, food safety, and store brands; and which food departments attract shoppers to stores.

The data analyzed in Food Shopper Insights are largely derived from Packaged Facts February/March 2013 Food Shopper Insights (FSI) Survey, supplemented by data from our Food Shopper Insights (FSI) Survey conducted in June 2013. Each survey had a sample size of 2,000 U.S. adults who had shopped for groceries within 24 hours of being surveyed. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household.

SAMPLE

Illustration 7-2:
XX Website Focuses on Premium Fresh Foods

©Packaged Facts

About Packaged Facts

For 50 years, Packaged Facts has been a leading publisher of market research in the food, beverage, consumer packaged goods, and demographic sectors. Our comprehensive, timely, quality research and presentation of market intelligence have made Packaged Facts a premier source of market information for top industry decision makers.

Founded in 1960 by David A. Weiss, Packaged Facts first began collecting market research data for advertising and public relations agencies. Gradually its customer base grew to include major corporations in the consumer products field seeking not just market data, but also competitive analysis and forecasts, for development of new products and marketing of existing ones.

By the 1980s, marketing executives from consumer goods companies, including Procter & Gamble, H. J. Heinz, and PepsiCo, commissioned Packaged Facts to prepare custom-tailored studies. In response to growing demand, Packaged Facts broadened its coverage of major and niche consumer markets and began publishing its industry-focused studies in their current syndicated format.

Our research team is committed to serving the information needs of professionals in the food, beverage, and consumer goods markets, at all levels of management, in all sizes of companies.

Table of Contents

Chapter 1: Executive Summary

  • Scope of Report
  • Report Methodology
  • Food Shopper Insights
    • Supercenters, Warehouse Clubs, Dollar Stores Strong Competition for Grocery Trips
      • Table 1-1: Type of Store(s) Shopped on Most Recent Grocery Shopping Trip, 2013 (percent of grocery shoppers)
    • Majority Like Their Store, But Only 56% Like Grocery Shopping
    • 85% Perform Some Type of Preparation for Shopping
    • Saving Money an Important Consideration
    • Wellness a Concern for Many Grocery Shoppers
    • Shoppers Seek Specific Nutritional Benefits
    • Fresh Fruits and Vegetables the Most Important Shopping Draw
    • Two Out of Three Purchase Store Brands
    • Store-Prepared Food Items Attract Many Grocery Shoppers
      • Table 1-2: Type of Products Purchased on Most Recent Grocery Shopping Trip, 2013 (percent of grocery shoppers)
    • Kids Influence Parents' Grocery Choices
      • Figure 1-1: Percent of Parents Agreeing “My Kids Play an Important Role in the Groceries I Choose,” 2013
  • Retail Trends
    • Total Retail Food and Beverage Sales Almost $640 Billion in 2013
      • Table 1-3: U.S. Retail Sales of Foods and Beverages, 2013-2018 (in millions of dollars)
    • C-Stores Outnumber Supermarkets Almost Five to One
    • Supermarkets Lead Food and Beverage Market with 53% Share
      • Figure 1-2: Share of Food and Beverage Dollar Sales by Retail Channel, 2012 (percent)
    • An Industry in Flux
    • Consumers Still Spending-Shy
    • Grocery Sales Trend Higher
    • The Top 20 U.S. Food Retailers
      • Table 1-4: Top 20 U.S. Retailers of Foods and Beverages, as of June 2013 (in billions of dollars)
    • More Types of Stores Focusing on Foods
    • More Actual Stores
    • Multi-Channel Shopping
    • Small Is Big
    • Private Label Foods & Beverages Top $104 Billion in 2012
    • Consumers Widely Accepting of Private Label
    • The Debate Over Loyalty Cards
    • Technology Changing How Consumers Shop for Groceries
    • Emphasis on Fresh Foods Continues to Grow
    • Prepared Foods Drive Store Traffic and Profits
    • Retailers Becoming Arbiters of Wellness and Nutrition Management

Chapter 2 - Highlights

Chapter 2: Food Shopper Insights

  • Methodology
  • Shopping Trips: The Basics
    • Supercenters, Warehouse Clubs, Dollar Stores Strong Competition for Grocery Trips
      • Table 2-1: Type of Store(s) Shopped on Most Recent Grocery Shopping Trip, 2013 (percent of grocery shoppers)
    • Six in Ten Spend Less than $100 on Groceries Weekly
      • Figure 2-1: Average Amount Spent Weekly on Groceries, 2013 (percent of grocery shoppers)
    • Majority Like Their Store, But Only 56% Like Grocery Shopping
      • Table 2-2: Attitudes of Grocery Shoppers Toward Grocery Shopping, 2013
    • Environmental Concerns Affect What Happens in the Aisles of Grocery Stores
      • Figure 2-2: Percent of Grocery Shoppers Agreeing “‘Green' Packaging is Important to Me in Choosing Which Groceries I Buy,” 2013
      • Figure 2-3: Percent of Grocery Shoppers Using Reusable Shopping Bags During Most Recent Grocery Shopping Trip, 2013
  • Planning Ahead
    • 85% Perform Some Type of Preparation for Shopping
      • Figure 2-4: Percent of Grocery Shoppers Doing Any Kind of Planning Before Most Recent Grocery Shopping Trip, 2013
      • Figure 2-5: Percent of Grocery Shoppers Agreeing “I Often Stop by the Grocery Store on the Spur of the Moment,” 2013
    • Shopping List Is Most Common Preparation Before Shopping Trip
      • Table 2-3: Type of Planning by Grocery Shoppers Before Most Recent Grocery Shopping Trip, 2013 (percent of grocery shoppers)
    • Saving Money Remains an Important Consideration
      • Table 2-4: Retailer Programs Used During Most Recent Grocery Shopping Trip, 2013 (percent of grocery shoppers)
      • Figure 2-6: Percent of Grocery Shoppers Agreeing “I Buy a Lot of Groceries That Are On Sale or Promotion,” 2013
  • Wellness and Nutrition
    • Wellness a Concern for Many Grocery Shoppers
      • Table 2-5: Attitudes of Grocery Shoppers Towards Food and Health, 2013 (percent of grocery shoppers)
    • Certain Foods Have a High Wellness Profile
      • Table 2-6: Attitudes of Grocery Shoppers Towards Healthy Foods, 2013 (percent of grocery shoppers)
    • Whole Grain, Multi-Grain the Most Appealing Characteristics
      • Table 2-7: Characteristics Sought When Buying Food Products, 2013 (percent of grocery shoppers)
    • Wellness Concerns Help Drive Purchase Decisions for One in Two Grocery Shoppers
      • Figure 2-7: Percent of Grocery Shoppers Agreeing “The Groceries I Choose Are Determined in Part by Specific Wellness Goals and Concerns,” 2013
    • Marketers and Retailers Need to Do More
      • Table 2-8: Attitudes of Grocery Shoppers Toward Responsibility for Eating Healthfully, 2013 (percent of grocery shoppers)
    • Nutritional Content of Foods Important
      • Table 2-9: Attitudes of Grocery Shoppers Toward Nutrition, 2013 (percent of grocery shoppers)
    • Shoppers Seek Specific Nutritional Benefits
      • Figure 2-8: Frequency of Buying Foods and Beverages for Specific Nutritional Ingredients, 2013
      • Figure 2-9: Frequency of Buying Foods and Beverages for Specific Health Concerns, 2013
    • “Low/No/Free” Characteristics Sought When Buying Food Products
      • Table 2-10: “Low/No/Free” Characteristics Sought When Buying Food Products, 2013 (percent of grocery shoppers)
    • “High” Characteristics Sought When Buying Food Products
      • Table 2-11: “High” Characteristics Sought When Buying Food Products, 2013 (percent of grocery shoppers)
    • Highly Processed Foods an Issue for More than Half of Shoppers
      • Table 2-12: Attitudes of Grocery Shoppers Toward Highly Processed Foods, 2013 (percent of grocery shoppers)
    • Health-Enhancing Food and Beverage Products Favored
      • Table 2-13: Attitudes of Grocery Shoppers Toward Foods Designed to Promote Health and Nutrition, 2013
    • Food Restrictions Matter to a Substantial Minority
      • Figure 2-8: Percent of Grocery Shoppers Agreeing, "Food Restrictions, Food Avoidances, or Food Allergies Play and Important Role in What My Household Eats," 2013
    • Many Shoppers Worried About Food Safety
      • Table 2-14: Attitudes of Grocery Shoppers Toward Food Safety, 2013
    • Many Shoppers Skeptical of Label Claims
      • Table 2-15: Attitudes of Grocery Shoppers Toward Trustworthiness, 2013 (percent of grocery shoppers)
    • Shoppers Also Avoiding Growth Hormones and GMOs
      • Table 2-16: Attitudes of Grocery Shoppers Toward Growth Hormones and GMOs, 2013
  • Which Foods Shoppers Want
  • Fresh Fruits and Vegetables the Most Important Shopping Draw
    • Table 2-17: Most Important Products in Choosing a Grocery Store, 2013 (percent of grocery shoppers)
    • Two Out of Three Purchase Store Brands
      • Table 2-18: Attitudes of Grocery Shoppers Toward Brands and Store Brands, 2013
      • Figure 2-9: Percent of Grocery Shoppers Who Bought Store Brand Groceries During Their Most Recent Grocery Shopping Trip, 2013
    • Store-Prepared Food Items Attract Many Grocery Shoppers
      • Table 2-19: Type of Products Purchased on Most Recent Grocery Shopping Trip, 2013 (percent of grocery shoppers)
      • Table 2-20: Attitudes of Grocery Shoppers Toward Ready-to-Eat Meal Items, 2013
    • Almost Two out of Three Like Trying New Foods
      • Table 2-21: Attitudes of Grocery Shoppers Toward New, Spicy, and Ethnic Foods, 2013
      • Figure 2-10: Percent of Grocery Shoppers Who Bought International/Foreign Groceries During Their Most Recent Grocery Shopping Trip, 2013
    • Kids Influence Parents' Grocery Choices
      • Figure 2-11: Percent of Parents Agreeing “My Kids Play an Important Role in the Groceries I Choose,” 2013

Chapter 3 - Highlights

Chapter 3: Retail Overview

  • Introduction
    • A Broad Selection of Retail Channels
    • Total Retail Food and Beverage Sales Almost $640 Billion in 2013
      • Table 3-1: U.S. Retail Sales of Foods and Beverages, 2009-2013 (in millions of dollars)
    • Estimates from Other Sources
      • Figure 3-1: Sales of Food-at-Home and Food-Away-from-Home, 1960-2012 (in billions of dollars)
  • Market Composition
    • C-Stores Outnumber Supermarkets Almost Five to One
    • Supermarkets Lead Food and Beverage Market with 53% Share
      • Figure 3-2: Share of Food and Beverage Dollar Sales by Retail Channel, 2012 (percent)
    • Government Data Underestimate Sales Through Supercenters, Warehouse Clubs, and Convenience Stores
      • Figure 3-3: Food-At-Home Sales by Type of Outlet, 2000-2011
      • Table 3-2: Food-at-Home Sales by Type of Outlet, 1993-2011
  • Market Outlook
    • An Industry in Flux
    • Consumers Still Spending-Shy
    • 10% of Pre-tax Income Goes for Food
      • Table 3-3: Average Annual Expenditures and Income of All Consumers Units and Percent Changes, 2008-2011
    • Grocery Sales Trend Higher
    • Food Prices Projected to Rise 2.5% to 3.5% in 2013
  • Market Projections
    • Retail Food and Beverage Sales Will Near $800 Billion by 2018
      • Table 3-4: U.S. Retail Sales of Foods and Beverages, 2013-2018 (in millions of dollars)
  • The Competitive Landscape
    • The Top 20 U.S. Food Retailers
      • Table 3-5: Top 20 U.S. Retailers of Foods and Beverages, as of June 2013 (in billions of dollars)
    • Recent Mergers, Acquisitions, and Divestments
  • Competition for Retail Sales
    • More Types of Stores Focusing on Foods
    • More Actual Stores
      • Figure 3-4: Net Change in U.S. Store Count for Selected Retail Chains, 2012
    • Multi-Channel Shopping
      • Table 3-6: Consumer Packaged Goods Household Penetration by Retail Channel, 2012 (percent)
  • Store Design
    • Small Is Big-and More Convenient
    • Retailers Retrofitting Spaces
  • Private Label
    • Total Private Label Foods & Beverages Top $104 Billion in 2012
      • Table 3-7: U.S. Retail Sales of Private Label Foods and Beverages, 2008-2016 (in millions of dollars)
    • Private Label Penetration Varies by Category and Retailer
    • Consumers Widely Accepting of Private Label
  • Loyalty Programs
    • The Debate Over Loyalty Cards
    • Gas Rewards
      • Illustration 3-1: Safeway's Gas Rewards Points Program
  • Going Digital
    • Technology Changing How Consumers Shop for Groceries
    • Handheld Scanners in Retail Stores
    • Will Digital Coupons Replace Paper?
    • Online Grocery Shopping and Home Delivery
  • Fresh Foods
    • Emphasis on Fresh Foods Continues to Grow
    • Refocusing on the Center Store
    • Natural and Organic Foods Remain a Fast-Growing Area of Opportunity
    • Locally Grown Produce
  • In-Store Foodservice
    • Prepared Foods Drive Traffic and Profits
    • Prepared Foods Grow in Popularity and Sophistication
      • Illustration 3-2: Prepared Foods at King Food Markets' MarketSquare
  • Health and Wellness
    • Retailers Becoming Arbiters of Wellness and Nutrition Management
    • In-Store Dietitians a Growing Competitive Weapon for Supermarkets
      • Illustration 3-3: Hy-Vee, an In-Store Dietitians Pioneer
    • Retailers' Nutrition Ratings

Chapter 4 - Highlights

Chapter 4: Grocery Channel Trends

  • Grocery Channel Leads Food Sales
    • Figure 4-1: Growth of Sales at Supermarkets and Grocery Stores, 2000-2011 (percent)
  • Kroger, Safeway the Largest Supermarket Operators
    • Table 4-1: Top 10 U.S. Supermarket Chains, 2012 (in billions of dollars, percent, and number)
  • The Kroger Co.
    • Illustration 4-1: A Kroger Marketplace Store
  • Kroger's Data Advantage
  • Private Label Another Competitive Strength
  • Kroger Acquiring Harris Teeter
  • Using Technology to Improve Customer Service
  • Safeway Tweaks Store Formats
  • Lifestyle Format Stung by Recession
    • Illustration 4-2: Gondolas Add Interest to Safeway's Lifestyle Stores
  • Safeway Going Forward
  • Strong Private Brands Focus
  • Loyalty Marketing
  • Online Grocery Delivery Service Not a Growth Vehicle
  • Supervalu Sells Off Supermarkets; Expands Save-A-Lot Discount Chain
  • The New, Trimmer Supervalu
  • Publix a Public Favorite
  • A Publix Fight with Walmart
    • Illustration 4-3: A Publix Ad Fights Back at Walmart
  • Ahold and Delhaize: Two Foreign-Owned Groups
  • Ahold USA Is Reshaping Retail
    • Illustration 4-4: Ahold's Stop & Shop Offers ScanIt!, a Mobile App for Smartphones
  • Delhaize America Trims its Portfolio
  • Bloom, a Concept Ahead of its Time
    • Illustration 4-5: Shopping Cart Featuring a Map of Bloom's Innovative Store Layout
  • The Natural Foods Channel
    • Whole Foods Market Continues to Surge
      • Illustration 4-6: The Crowd at Whole Foods Market's Detroit Store Opening
    • Ethical Focus Continues
    • Will Whole Foods Open a Health Resort?
    • Natural Foods Competitors Coming Up Fast
    • Sprouts Farmers Market LLC Plans IPO
    • Natural Grocers by Vitamin Cottage Also Planning Major Expansion
    • Fresh Thyme Farmers Market Just Starting Up
    • The Fresh Market Expanding Westward
    • Will Wild Oats Return?
  • The Ethnic Foods Channel
    • Ethnic Grocery Chains Proliferate
      • Illustration 4-7: Ethnic Chain Food Bazaar Slogan
  • The Specialty Food Store Channel
    • Specialty Food Stores
    • Trader Joe's
      • Illustration 4-8: Whimsical Banner on Trader Joe's Website

Chapter 5 - Highlights

Chapter 5: Value Channel Trends

  • Supercenters, Mass Merchandisers, Warehouse Clubs, and Dollar Stores
  • Supercenters and Mass Merchandisers
  • Walmart-The Nation's Largest Food Retailer
  • Rebounding from the Recession
  • Walmart Steps Up Small Formats
    • Illustration 5-1: Walmart Neighborhood Market Store in Chicago
  • Walmart Struggles to Keep Shelves Stocked; Upgrades Fresh Produce
  • Walmart TV Ads Target Local Grocery Competitors
  • Walmart Testing Mobile Checkout
  • ...and Home Delivery of Groceries
  • Target Is Targeting Foods
  • Target Continues Remodeling Stores to Add Fresh Foods
  • Target Also Testing Smaller-Format Stores
  • Target Fashion Ads Spotlight Groceries
    • Illustration 5-2: Target's “Everyday Collection: Bake Sale” TV Commercial
  • Target Testing Social Media to Drive Sales
  • Warehouse Clubs
    • Warehouse Clubs Serve Consumers and Businesses
    • Costco Wholesale Corp.
      • Illustration 5-3: Costco's In-House Monthly Magazine, The Costco Connection
    • Sam's Club Seeks to Catch Up with Costco in Foods
    • BJ's Wholesale Club
  • Dollar Stores
    • Dollar Stores Growing Rapidly, Adding More Food
    • Dollar General: More Locations than Any Other Retailer
      • Illustration 5-4: Television Commercial Showing Dollar General Market Stores
    • Family Dollar Carries Mostly Brand Names
    • Dollar Tree Inc.: $1 All the Time
  • Limited Assortment Chains
    • Limited Assortment Grocery Stores Offer Fewer Choices, Bigger Savings
    • ALDI
      • Illustration 5-5: Billboard Advertising ALDI Limited Assortment Stores

Chapter 6 - Highlights

Chapter 6: Convenience Channel Trends

  • Convenience Stores and Drugstores Ramping Up Foods
  • Convenience Stores
  • C-Stores Thriving
  • Foods and Beverages More Than 45% of C-Store In-Store Revenues
  • C-Stores a Growing Competitor for Foodservice Dollars
  • 7-Eleven Expanding Rapidly
    • Illustration 6-1: 7-Eleven's Corporate Webpage
  • Fresh & Easy: The British Are Leaving
  • The Fresh & Easy Model
  • Tesco Also Imported its Own Infrastructure
  • The Post-Mortem
    • Illustration 6-2: Fresh & Easy is Telling Customers It's Still Open
  • Sheetz and Wawa Enjoy Regional Loyalty
  • Sheetz, Inc. 191
    • Illustration 6-3: TV Commercial Featuring Sheetz' Touchscreen Menu
  • Wawa, Inc. 192
    • Illustration 6-4: A Wawa Convenience Store
  • Several Supermarket Chains Also Have C-Stores
  • Kroger Is One of the Largest C-Store Operators
  • Giant Eagle Uses Supermarkets and C-Stores to Create Synergies
  • Drugstores
    • Food Helps Drugstores Fight Back as Retail Lines Blur
    • Changes Rooted in Healthcare
    • Adding Food Is Not Without Risk
    • Walgreens “Well Experience” Model
    • Walgreens Creates “Food Oases”
    • Walgreens “Flagship” Stores Feature Upscale Prepared Foods
      • Illustration 6-5: Walgreens Flagship Store in Hollywood
    • Duane Reade Sets Foodservice Examples
    • CVS Caremark Clustering Stores into Eight Types
    • Rite Aid's “Wellness” Stores Integrate Pharmacy and Front-End

Chapter 7 - Highlights

Chapter 7: Alternative Channel Trends

  • Online Shopping
    • Online Grocery Services
    • Online Grocery Business Models
    • Who Grocery-Shops Online
    • The Major Online Players: AmazonFresh, FreshDirect, and Peapod
    • AmazonFresh Expands to Los Angeles
      • Illustration 7-1: AmazonFresh Has Expanded its Grocery Delivery to Los Angeles
    • Profitable? Or a Strategic Foot in the Door?
    • FreshDirect Focuses on Premium Fresh Foods
      • Illustration 7-2: FreshDirect's Website Focuses on Premium Fresh Foods
    • Peapod Uses Supermarkets to Fulfill Orders
      • Illustration 7-3: A Peapod Mobile Ad in Philadelphia
    • Other Online Grocery Services
    • Alice.com: Direct-to-Consumer from CPG Marketers
      • Illustration 7-4: The Pantry Section on Alice.com
    • CobornDelivers: Partnering with General Mills for Frozen Meals
      • Illustration 7-5: The Website for Betty Crocker Kitchens
    • FarmStores.com
    • Google Pilots Google Shopping Express in San Francisco
    • Instacart Making Waves in San Francisco Bay Area
      • Illustration 7-6: Instacart Lets Shoppers Choose From Brick-and-Mortar Stores
    • mySupermarket Lets Consumers Comparison-Shop Groceries
      • Illustration 7-7: Pantry Categories Available on mySupermarket.com
    • MyWebGrocer.com: Marketing Services for Brick-and-Mortar Grocers
    • Relay Foods: Consumers Pick-Up from Delivery Trucks
      • Illustration 7-8: Relay Foods' Online Service Delivery Trucks
    • Safeway, Inc.: Online Shopping and Delivery from Some Local Stores
    • Walmart To Go Grocery Delivery Service in Beta Tests
      • Illustration 7-9: Walmart To Go Coupon
    • U.K. Is Most Developed Market for Online Grocery Shopping
    • France: Retailers Offer Drive-Through Pick-Up Points
      • Illustration 7-10: A Chronodrive Location in France
    • Japan: Seven & I and 7-Eleven Offer Online Grocery Services
    • South Korea: Tesco's Home Plus Launches Virtual Supermarkets
      • Illustration 7-11: Demonstration of Tesco's HomePlus Mobile Shopping App
    • China: Yihaodian Pioneers “Augmented Reality” Stores
      • Illustration 7-12: Browsing Items in Yihaodian's Virtual Supermarket
  • Vending Machines
    • Vending Machines Offer Convenience 24/7
    • Micro Markets
      • Illustration 7-13: A Canteen Vending Micro Market
    • Healthier Products Coming to Vending Machines
    • Vending Machines that Sell Fresh Fruit and Vegetables
    • Customizable Combos
      • Illustration 7-14: Coca-Cola's Freestyle Vending Machine
  • Farmers Markets and Community Supported Agriculture
    • Farmers' Market Count Grows 68% since 2008, to Over 7,800
      • Figure 7-1: Growth in Number of Farmers' Markets, 1994-2012
    • Two Types of Farmers' Markets
      • Illustration 7-15: Preston Maring, MD, the Kaiser Permanente Physician Who Started Its Hospital-Based Farmers Markets
    • Community Supported Agriculture Programs (CSAs)
  • Other Alternative Venues
    • Pop-Up Stores
      • Illustration 7-16: Giant Food's Pop-Up Supermarket at Dover Speedway
    • Food Trucks
    • Other Alternative Channels Target Impulse Sales
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