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表紙
市場調査レポート - 203542

オーストラリアのモバイルブロードバンド市場

Australia - Mobile Broadband Market

発行 Paul Budde Communication Pty Ltd.
出版日 ページ情報 英文 119 Pages
価格
オーストラリアのモバイルブロードバンド市場 Australia - Mobile Broadband Market
出版日: 2013年06月24日 ページ情報: 英文 119 Pages
概要

当レポートでは、オーストラリアにおけるモバイルブロードバンド、モバイルデータ市場、モバイルメディア市場の動向について分析しており、利用状況、発展、収益、モバイルインターネットコンテンツなどの動向に関する調査結果を、概略以下の構成でお届けいたします。

第1章 市場統計の概要と業界予測

  • 市場概要と分析
  • モバイルブロードバンド市場の統計
  • 予測とその他の発展

第2章 市場と業界の調査と統計

  • イントロダクション
  • 最近の調査
  • オーストラリアにおける携帯電話のライフサイクルインデックス
  • モバイルデータ観測
  • モバイルデータとARPU

第3章 HSPAおよびLTEインフラの発展

  • 高速モバイルネットワーク
  • オーストラリアのモバイルブロードバンドオペレーター
  • モバイルブロードバンド市場

第4章 主要モバイルメディア企業

  • モバイルオペレーター
  • サービスプロバイダー

第5章 モバイルメディア

  • SNSの概要と統計
  • PSMSポータルとアプリケーション
  • MバンキングとMペイメント
  • モバイルTV

第6章 スマートフォン・タブレットPC・ハンドセット市場

  • 市場概要
  • 予測
  • スマートフォン・タブレットPC・ハンドセットの統計
  • 分析
  • 市場調査
  • スマートフォン市場の将来

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目次

Abstract

Publication Overview

This annual publication provides the reader with a thorough overview of the mobile broadband, mobile data market and the mobile media market in Australia as we moved into the 2013/14 year. The publication provides important analysis of the market and trends in usage, developments, revenue, mobile internet content and provides information on the developments of the various mobile network operators.

Topics covered include:

  • Mobile broadband - statistical overview;
  • Mobile broadband - forecasts,
  • Market issues;
  • Mobile media - statistics,
  • Providers, apps, portals and mobile TV;
  • Handset market - including smartphones.

Executive Summary

Mobile Broadband setting the scene for future telecoms developments

Australia - Mobile Broadband - Statistical Overview and Forecasts

Mobile broadband access using the 3G and now the 4G/LTE networks has continued to expand as users add tablets, modems and phones to use alternative communication methods and cloud-based services. In the past year growth in mobile broadband numbers across Australia has begun to slow down, after previously seeing exponential growth rates.

Uptake of new services and mobile advertising is extremely difficult to track and forecast, but BuddeComm predicts mobile data revenue may approach $7-$8 billion in 2013.

The release of additional 4G networks and increases in capital expenditure by the mobile network operators will see increased market penetration of the availability of these 4G/LTE networks. The MNOs will be expecting a greater return on their investments, but BuddeComm expects an annual growth rate of around 3%, with ARPU continually falling as market pricing drives uptake.

In mid-2013 there are around three million 4G devices active on the two LTE networks that are provided by Optus and Telstra. When Vodafone, the third mobile network operator (MNO), activates its 4G network many more tens of thousands of users will be able to access 4G services. As more and more mobile broadband connections come into use in Australia the contention ratios of 3G and 4G services will also continue to rise.

There are now more than 12 million Facebook users in Australia and many of these use data-intensive graphics as they share images and files across the networks. So at times the networks become data-saturated with the MNOs continually chasing the data explosion with added capabilities in an effort to reduce their overall costs.

This report provides an overview of the mobile broadband market in Australia, including usage statistics, ARPU across operators, industry estimates and forecasts, and analysis of key market trends. The information is provided in text, tabular and easy-to-read chart formats.

Highlights of the report:

  • Mobile Media Providers - the report provides information on the major mobile media providers and the services they offer in relation to mobile content.
  • PSMS Portals and Apps - this market is being increasingly replaced by apps and pushed back into its core market of gaming, adult chat services and horoscopes.
  • Mobile TV - we provide an overview of the mobile TV market in Australia, with analysis of marketing strategies; some background information is also supplied on the technologies and players behind the service.
  • SMS - the report gives an overview of the mobile data SMS market in Australia, including SMS usage statistics and analysis of key market trends.
  • M-Banking and M-Payments - by 2015 it is expected that m-banking will overtake online banking in the number of transactions done electronically.
  • Smartphone, Tablet and Handset Market - the report provides statistics, trends in handsets and an overview of the market. Information is also given on mobile recycling and developments in the industry, including the rise of smartphone penetration. The information and data are presented in text and across a range of tabular and easy-to-read chart formats.

Data in this report is the latest available at the time of preparation and may not be for the current year

Table of Contents

1. Statistical Overview of the Market and Industry Forecasts

  • 1.1 Market overview and analysis
    • 1.1.1 The market in 2013
    • 1.1.2 Uptake in 4G adds to mobile broadband users
    • 1.1.3 Vodafone launches LTE
    • 1.1.4 Mobile data and messaging exceeds voice revenues
    • 1.1.5 Globalgig hotspot local and international data roaming
    • 1.1.6 Capital expenditure builds into the future
    • 1.1.7 Overview of 4G frequency usage
    • 1.1.8 Spectrum reallocations
    • 1.1.9 Hardware drives applications
    • 1.1.10 Mobile broadband to drive structural change
    • 1.1.11 Mobile broadband slowly substitutes fixed services.
  • 1.2 Mobile broadband market statistics
    • 1.2.1 Mobile broadband subscribers
    • 1.2.2 Mobile broadband revenues
    • 1.2.3 Fixed wireless broadband market
  • 1.3 Forecasts and other developments
    • 1.3.1 Watch out for the next WiFi wave
    • 1.3.2 Mobile broadband boom the killer app FttH
    • 1.3.3 4G fixed-Wireless NBN for regional Australia
    • 1.3.4 Fixed/mobile call market
    • 1.3.5 Revenue forecasts
    • 1.3.6 Overview of mobile broadband worldwide

2. Market and Industry - Surveys and Statistics

  • 2.1 Introduction
  • 2.2 Recent surveys
    • 2.2.1 Remote access and operation needed
    • 2.2.2 Grey Nomads and seniors internet usage uptake increases
  • 2.3 Australian Mobile Phone Lifestyle Index
    • 2.3.1 Australian Interactive Media Industry Association (AIMIA) - 8th survey - 2012
    • 2.3.2 Mobile phones and operators
    • 2.3.3 Mobile phone usage
    • 2.3.4 Smartphone users use more email and data
    • 2.3.5 Content and services accessed - 2011 - 2012
    • 2.3.6 Information services
    • 2.3.7 Advertising on the mobile phone
    • 2.3.8 M-commerce
  • 2.4 Mobile data observations
    • 2.4.1 usage and speeds increasing
    • 2.4.2 Study confirms network quality depends on technology
  • 2.5 Mobile data and average revenue per user (ARPU)
    • 2.5.1 Overview
    • 2.5.2 Revenue statistics

3. Infrastructure Developments - HSPA and LTE

  • 3.1 High-speed mobile networks
    • 3.1.1 High-speed packet access (HSPA)
    • 3.1.2 Long-term Evolution (LTE)
  • 3.2 Australian mobile broadband operators
    • 3.2.1 Optus
    • 3.2.2 Telstra
    • 3.2.3 Vodafone Hutchison Australia (VHA)
  • 3.3 Mobile broadband market
    • 3.3.1 Overview and analysis
    • 3.3.2 Data growth
    • 3.3.3 Mobile industry gets some spectrum certainty
    • 3.3.4 Neutral broadband connections for HSDPA
    • 3.3.5 Will LTE steal the broadband revolution?
    • 3.3.6 Applications overview

4. The Key Mobile Media Players

  • 4.1 Mobile operators
    • 4.1.1 Optus
    • 4.1.2 Telstra BigPond Music (BPM) - MobileFun
    • 4.1.3 Vodafone Australia
  • 4.2 Service providers
    • 4.2.1 BlinkMobile
    • 4.2.2 Jumbuck Entertainment Ltd (Jumbuck)
    • 4.2.3 Mnemon Ltd (was Mnet Group)
    • 4.2.4 Mobile Embrace Limited (MobileActive)
    • 4.2.5 MOKO.mobi
    • 4.2.6 Enero (Photon Group)
    • 4.2.7 Oxygen8 Communications
    • 4.2.8 Red Oxygen

5. Mobile Media

  • 5.1 SMS - Overview & Statistics
    • 5.1.1 Background information on SMS
    • 5.1.2 SMS market overview
    • 5.1.3 Overview of SMS services in Australia
    • 5.1.4 Usage statistics
  • 5.2 PSMS Portals and Apps
    • 5.2.1 The market into 2013
    • 5.2.2 Is SMS technology safe
    • 5.2.3 Will social messaging end SMS revenue
    • 5.2.4 Smart phone apps market
    • 5.2.5 Consumer protection
    • 5.2.6 Key players in the premium rate SMS (PSMS) market
    • 5.2.7 PSMS revenues
  • 5.3 M-Banking and M-Payments
    • 5.3.1 Market Overview, analysis and statistics
    • 5.3.2 Projects and Services
    • 5.3.3 M-Commerce Developments
  • 5.4 Mobile TV
    • 5.4.1 What is mobile TV?
    • 5.4.2 Market overview and analysis
    • 5.4.3 Cloud-based mobile TV
    • 5.4.4 Major players

6. Smartphone, Tablet and Handset Market

  • 6.1 Market overview - mid-2013
    • 6.1.1 Trends in mobile handset market
    • 6.1.2 4G market increasing
    • 6.1.3 Telstra's T-Hub 2 - moving fixed-line customers to the future NBN
  • 6.2 Predictions into 2013 and beyond
    • 6.2.1 Smartphone data usage to increase
    • 6.2.2 Online usage
    • 6.2.3 Tablets and e-readers
  • 6.3 Smartphone, tablet and handset statistics
    • 6.3.1 Shipments
    • 6.3.2 Handset recycling
    • 6.3.3 Handset supplier market shares
    • 6.3.4 Smartphones and internet usage
    • 6.3.5 Tablet uptake increasing
  • 6.4 Analysis
    • 6.4.1 Mobile vendors set to lose the proprietary battle
    • 6.4.2 Mid-tier mobile phones to decline
  • 6.5 Market surveys
    • 6.5.1 Overview
    • 6.5.2 Smartphones lead to higher data spend
    • 6.5.3 Tablet usage
    • 6.5.4 Smartphone users are action buyers
    • 6.5.5 Tablet uptake and usage increases
    • 6.5.6 Phone usage for no phone activities increasing
  • 6.6 The future of the smartphone market
    • 6.6.1 Hardware becomes a utility platform
    • 6.6.2 Platform for innovation and industry transformation
    • 6.6.3 Breaking into new markets
    • 6.6.4 Who will dominate the WiFi market?
    • 6.6.5 Conclusion
  • Table 1 - Wireless broadband subscribers by access type and annual change - 2007 - 2013
  • Table 2 - Mobile broadband subscribers by mobile network operator - 2007 - 2013
  • Table 3 - Mobile broadband subscriber growth - 2008 - 2013
  • Table 4 - Estimated mobile broadband data downloaded in Petabytes - 2007 - 2013; 2015
  • Table 5 - Estimated mobile broadband revenues and annual change - 2007 - 2013
  • Table 6 - Mobile broadband monthly ARPU - 2007 - 2013
  • Table 7 - Fixed wireless broadband subscribers by major operator - 2008 - 2013
  • Table 8 - WiFi hotspots at the peak in the late 2000s
  • Table 9 - Forecast mobile broadband and voice revenues - 2008; 2013; 2018
  • Table 10 - Worldwide mobile broadband subscriptions - 2010 - 2013
  • Table 11 - OECD mobile broadband subscriptions - 2011- 2012
  • Table 12 - Top ten OECD countries by wireless broadband subscriptions - 2011 - 2012
  • Table 13 - Mobile data downloaded versus mobile subscribers - 2011 - 2012
  • Table 14 - Telstra average mobile broadband revenue per user per month - 2008 - 2013
  • Table 15 - Blended mobile data ARPU per customer by major operator - 2010 - 2012
  • Table 16 - Average 3G mobile broadband speed data in Australia - 2008 - 2013
  • Table 17 - Telstra 4G / LTE devices - voice versus mobile broadband - 2011 - 2013
  • Table 18 - Average 4G mobile broadband speed data in Australia - 2010 - 2013
  • Table 19 - Jumbuck key financial performance indicators - H1 FY2012 - H1 FY2013
  • Table 20 - Jumbuck key financial performance indicators - 2010 - 2012
  • Table 21 - Mnemon key financial performance indicators - H1 FY2012 - H1 FY2013
  • Table 22 - Mobile Embrace key financial performance indicators - 2010 - 2012
  • Table 23 - Mobile Embrace key financial performance indicators - H1 FY2012 - H1 FY2013
  • Table 24 - Mobi.moki key financial performance indicators - H1 FY2012 - H1 FY2013
  • Table 25 - Mobi.moki key financial performance indicators - 2010 - 2012
  • Table 26 - Enero - key financial parameters - H1 2011 - H1 2013
  • Table 27 - Enero (Photon Group) - key financial parameters - 2010 - 2012
  • Table 28 - Cost of sending a standard SMS by mobile network operator - 2012 - 2013
  • Table 29 - Estimated numbers of SMS sent - 2009 - 2013
  • Table 30 - Number of Telstra sent SMSs - 2009 - 2013
  • Table 31 - The decline in SMS data revenues - 2010 - 2012
  • Table 32 - Estimated numbers of SMS sent (historical) - 2003 - 2008
  • Table 33 - Number of Telstra sent SMSs (historical) - 2005 - 2008
  • Table 34 - MMS and SMS numbers SMS sent (historical) - 2008 - 2011
  • Table 35 - Weekly app usage by selected demographic - 2012
  • Table 36 - Estimated app market revenue - 2009 - 2015
  • Table 37 - Users who pay for mobile applications by app type - 2010 - 2012
  • Table 38 - Mobile premium service complaints by major provider - 2010 - 2012
  • Table 39 - Estimated revenues - PSMS market - 2004 - 2012
  • Table 40 - Popularity of contactless payments using smartphones - 2011 - 2012
  • Table 41 - Australian handset shipments - 2009 - 2013
  • Table 42 - Australian handset shipments (historic) - 2004 - 2008
  • Table 43 - Key recycling indicators - Mobile Muster - 2006 - 2013
  • Table 44 - Estimated Australian handset supplier market share - major suppliers - 2008 - 2011
  • Table 45 - Australian 3G handset market (historic) - by major operator - 2008 - 2010
  • Table 46 - Use of advanced phone features - % of mobile users who access rich media and other smartphone features
  • Table 47 - Smartphone use of the internet - 2010 - 2011
  • Table 48 - Estimated tablet users - 2010 - 2012; 2015 - 2016
  • Table 49 - Low-end, mid-tier and high-end mobile device markets - percentage of units sold - 2007; 2013.
  • Table 50 - Apps info and payment plan data - 2009 - 2012
  • Table 51 - Sale percentage of mobile apps that are purchased on a smartphone - 2010 - 2012
  • Table 52 - Typical selected usage pattern of a tablet user - 2012
  • Chart 1 - Overview of mobile broadband subscribers by mobile network operator - 2007 - 2013
  • Chart 2 - Overview of estimated mobile broadband data downloaded in petabytes - 2007 - 2013; 2015
  • Chart 3 - Overview of use of technology by seniors - 2011 - 2012
  • Chart 4 - Overview of information services used by mobile phone users - 2011 - 2012
  • Chart 5 - Overview of average 3G mobile broadband speeds - 2008 - 2013
  • Chart 6 - Overview of Telstra 4G / LTE devices - voice versus mobile broadband - 2011 - 2013
  • Chart 7 - Overview of average 4G mobile broadband speeds - 2010 - 2013
  • Chart 8 - Overview of Jumbuck revenue mix by region of operation - 2012
  • Chart 9 - Overview of Jumbuck long-term share trending - 2004 - 2013
  • Chart 10 - Overview of Mnemon long-term share trending - 2007 - 2013
  • Chart 11 - Overview of Mobile Embrace key financial performance indicators - 2010 - 2012
  • Chart 12 - Overview of Mobile Embrace long-term share trending - 2007 - 2013
  • Chart 13 - Overview of Mobi.moki key financial performance indicators - 2010 - 2012
  • Chart 14 - Overview of Mobi.moki revenue stream by country of operation - 2012
  • Chart 15 - Overview of Mobi.moki long-term share price trending - 2007 - 2013
  • Chart 16 - Overview of Enero share price trading - 2012 - 2013
  • Chart 17 - Overview of Australian apps market revenue estimates - 2009 - 2015
  • Chart 18 - Overview of estimated revenues - PSMS market - 2004 - 2012
  • Chart 19 - Overview of PSMS revenue mix of downloads
  • Chart 20 - Overview of Australian handset shipments - 2004 - 2013
  • Chart 21 - Overview of tonnes of mobile equipment collected versus public awareness - 2006 - 2013
  • Chart 22 - Overview of estimated market share of Australian handsets by major supplier - 2008 - 2012
  • Chart 23 - Overview of smartphone apps info and paid plan data - 2009 - 2012
  • Chart 24 - Overview mobile apps that are purchased on a smartphone - 2010 - 2012
  • Exhibit 1 - Overview of past frequency division duplex (FDD) and TD-LTE trials
  • Exhibit 2 - Key issues for mobility industry
  • Exhibit 3 - Some background information on Planet 3
  • Exhibit 4 - MOKO.mobi at a glance - 2013
  • Exhibit 5 - Overview of Mobi-moki subsidiary companies - 2012
  • Exhibit 6 - Enero at a glance - 2013
  • Exhibit 7 - Background information on Information Dialling Services (IDS)
  • Exhibit 8 - 5th Finger - historical company background information
  • Exhibit 9 - An overview of Gemalto
  • Exhibit 10 - Key national and major smaller players in the PSMS market
  • Exhibit 11 - How appealing are contactless payments - 2011 - 2012
  • Exhibit 12 - PayPal SMB Statistics - 2013
  • Exhibit 13 - Overview of Q-Jumper and Easy Canteen by mHITs
  • Exhibit 14 - Overview of the now defunct cloud- based mobile TV services
  • Exhibit 15 - Background information on the defunct Optus TV Now service
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