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市場調査レポート
世界のデジタルエコノミー：E-コマースおよびM-コマースの動向および統計
Global Digital Economy - E-Commerce & M-Commerce Trends & Statistics
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Abstract
Overview
This annual report offers a wealth of information on the worldwide development
of digital economy in terms of e-commerce and m-commerce. It offers analyses,
statistics, forecasts and key trends for the e-payment, e-banking, m-payment
and m-banking services. It provides insight into the most popular online and
mobile content and services. An overview of advertising and marketing using
digital media is also provided. Regional information on developments in North
America, Latin America, Europe, Middle East, Africa and Asia Pacific are also
provided.
Subjects covered include:
- Key elements of the digital economy;
- Global e-commerce, e-payment and e-banking market overview and statistics;
- Key online services and statistics;
- Global m-commerce, m-payment and m-banking market overview and statistics;
- Key mobile content and services;
- Digital media marketing and advertising;
- Brief regional overviews.
Key highlights:
- PayPal is still by far the most popular online payment system worldwide,
with around 45% of its customers based outside of the US. Other interesting
models are also emerging such as Twitter' s TwitPay.
- It is expected that PayPal will contribute around a third of eBay' s
overall revenue in 2009.
- China now has more Internet users than the USA and these two markets,
among others, now offer significant opportunities for those operating in the
e-commerce space.
- In most global markets, online travel has been one of the most successful
e-commerce categories.
- E-commerce security concerns continue to persist with many consumers still
reluctant to impart credit card information over the Internet and mobile
devices.
- The developing markets of Kenya, Philippines and India are currently
driving developments for micro-credits and micro-payments and it won' t be long
before these models start arriving in the developed markets as well.
- Mobile banking also found its initial success in the developing world
where financial services are poor. The sector was also stimulated by the high
charges which banks demanded for conventional money transactions. In coming
years, growth will also come from mature markets as consumers turn to mobile
phones as an adjunct to popular online banking services.
- China' s m-commerce market reached RMB1.3 billion ($163 million) in 2006
and is forecast to reach RMB7.6 billion ($953 million) by 2010.
Table of Contents
1. Key Elements Of The Digital Economy
- 1.1 Introduction to the digital economy
- 1.1.1 Infrastructure essential for the digital economy
- 1.1.2 Key sectors for the digital economy
- 1.1.3 Key requirements of the digital economy
2. E-Commerce Market Overview and Statistics
- 2.1 Global e-commerce, e-payments & e-banking market overview and
statistics
- 2.1.1 The digital economy
- 2.1.2 E-commerce
- 2.1.3 Brief overview of USA e-commerce market
- 2.1.4 China' s government e-commerce projects
- 2.1.5 China' s e-payment systems
- 2.1.6 E-payments and e-banking
- 2.1.7 Brief case study: PayPal
- 2.1.8 Internet banking (e-banking)
- 2.1.9 Security
- 2.1.10 Permission-based marketing
3. Online Content and Services
- 3.1 Global online content and services market overview and statistics
- 3.1.1 Digital media and entertainment
- 3.1.2 Key online entertainment services
- 3.1.3 Other key online services
- 3.1.4 Digital Rights Management (DRM)
4. M-Commerce Market Overview and Statistics
- 4.1 Global m-commerce and m-payment market overview and statistics
- 4.1.1 M-commerce market
- 4.1.2 M-payments (mobile payments)
- 4.1.3 M-banking (mobile banking)
- 4.1.4 Security concerns persist
5. Mobile Data Content and Services
- 5.1 Global mobile media market overview and statistics
- 5.1.1 Introduction
- 5.1.2 The market for mobile digital media
- 5.1.3 Operators have lost the content battle - analysis
- 5.1.4 New marketing and distribution models
- 5.1.5 Mobile TV
- 5.1.6 Premium Rate SMS (PSMS)
- 5.1.7 Key industry segments: statistics and forecasts
6. Digital Media Advertising and Marketing
- 6.1 Digital media advertising market overview and statistics
- 6.1.1 Digital marketing
- 6.1.2 Online advertising
- 6.1.3 Online advertising models
- 6.1.4 Key online advertising categories
- 6.1.5 Mobile advertising
- 6.1.6 TV advertising to struggle
- 6.1.7 Dubious advertising tactics
7. Regional Overviews
- 7.1 North America
- 7.2 Latin America
- 7.2.1 E-commerce overview
- 7.2.2 M-commerce
- 7.3 Europe
- 7.3.1 E-commerce in Europe
- 7.3.2 M-commerce in Europe
- 7.3.3 Mobile music
- 7.4 Africa
- 7.4.1 Overview
- 7.4.2 E-commerce and Internet banking
- 7.4.3 Online and mobile advertising
- 7.4.4 Online media
- 7.4.5 The m-banking and m-payments revolution
- 7.5 Middle East
- 7.5.1 Overview
- 7.5.2 Major e-commerce operators in the Middle East
- 7.5.3 M-commerce
- 7.6 Asia
- 7.6.1 E-commerce and m-commerce in selected Asian markets
- 7.7 Pacific region
- 7.7.1 Australia
- 7.7.2 New Zealand
8. Glossary of Abbreviations
TABLES:
- Table 1 - Worldwide online spending: B2B & B2C - 2012
- Table 2 - Worldwide Internet users - 1990 - 2009
- Table 3 - Worldwide broadband subscribers - 2003 - 2009
- Table 4 - Worldwide online gambling revenue - 1997; 2001; 2004; 2006; 2008
- Table 5 - Worldwide revenue from online video - 2008; 2012
- Table 6 - Number of virtual worlds worldwide - 2007; 2009
- Table 7 - Worldwide e-learning market value - 2005; 2008; 2010
- Table 8 - Number of online banking users worldwide - 2009; 2012
- Table 9 - Number of consumers using health monitoring - North America;
Western Europe - 2008; 2012
- Table 10 - US online travel spending - 2006; 2008 - 2009; 2013
- Table 11 - Worldwide transaction value of m-payments - 2008; 2012 - 2013
- Table 12 - Number of consumers worldwide using m-payment services - 2008 -
2012
- Table 13 - Worldwide transaction value of NFC m-payments - 2009; 2012
- Table 14 - Number of mobile banking users worldwide - 2008; 2014
- Table 15 - Number of mobile banking users - Asia Pacific; North America;
Europe - 2014
- Table 16 - Mobile banking users in the USA - 2007; 2009
- Table 17 - Worldwide mobile data revenue - 2006; 2008; 2013
- Table 18 - Worldwide mobile ad spending - 2008; 2013
- Table 19 - Worldwide mobile TV ad spending - 2008; 2013
- Table 20 - Worldwide mobile adult content and services revenue - 2005 -
2009
- Table 21 - Worldwide text messages sent - 2008 - 2009
- Table 22 - Worldwide wagers spent on mobile gambling - 2007; 2013
- Table 23 - Worldwide mobile gaming revenue - 2004 - 2009; 2013
- Table 24 - Mobile game users - global monthly averages - 2005; 2010
- Table 25 - Mobile Internet users worldwide - 2006; 2008; 2012
- Table 26 - Mobile Internet users in the US - 2007; 2012
- Table 27 - Worldwide LBS revenue - 2007; 2013
- Table 28 - Worldwide mobile music revenue - 2006; 2008; 2010; 2012
- Table 29 - Worldwide advertising spending - 2008 - 2010
- Table 30 - Most popular forms of online advertising - 2009
- Table 31 - Worldwide online advertising spending - 2007 - 2010
- Table 32 - USA online advertising spending - 2000 - 2009
- Table 33 - Worldwide interactive advertising revenue - 2012
- Table 34 - Worldwide online game advertising spending - 2007 - 2008; 2012
- Table 35 - Worldwide social network advertising spending - 2008 - 2010
- Table 36 - USA social network advertising spending - 2008 - 2009
- Table 37 - Hulu video streams - 2008 - 2009
- Table 38 - US online advertising revenues: top 4 portals - 2006 - 2008
- Table 39 - Fastest growing US e-commerce sectors - 2008 - 2009
- Table 40 - US online retail sales and annual change - 2003 - 2009
- Table 41 - B2C sales in Argentina - 2003 - 2007
- Table 42 - E-commerce transactions - 2001 - 2008
- Table 43 - Online advertising revenue in South Africa - 2003; 2006 - 2009
- Table 44 - E-commerce volume - 2001 - 2008
- Table 45 - E-commerce volume by transaction type - 2001 - 2007
- Table 46 - Purchase items by Internet shopping - 2008
- Table 47 - Internet banking service subscribers - 2001 - 2008
- Table 48 - Financial service by delivery channel - 2005 - 2008
- Table 49 - Estimated value of B2C e-commerce market in China - 2004 -
2006; 2010
- Table 50 - Breakdown of e-commerce users - 2008
EXHIBITS:
- Exhibit 1 - Faster broadband speeds offer more than just fast Internet
- Exhibit 2 - Explanation: optical fibre
- Exhibit 3 - Examples of Web 2.0 developments
- Exhibit 4 - Key developments in the digital economy
- Exhibit 5 - Most popular online activities worldwide
- Exhibit 6 - Popular online content and services
- Exhibit 7 - Comparison of popular websites in varous markets
- Exhibit 8 - Definition: Cloud computing
- Exhibit 9 - Amazon Web Services
- Exhibit 10 - Implications of ending net neutrality
- Exhibit 11 - Overview of Google Checkout
- Exhibit 12 - PayPal - other developments
- Exhibit 13 - Examples of popular online dating sites
- Exhibit 14 - Apple iTunes - key statistics
- Exhibit 15 - Online music sector - key statistics
- Exhibit 16 - Top 15 social networks worldwide - 2008
- Exhibit 17 - Examples of online VoD sites
- Exhibit 18 - Characteristics of virtual worlds
- Exhibit 19 - Definition of an online avatar
- Exhibit 20 - Examples of virtual worlds
- Exhibit 21 - United Nations e-government readiness ranking - top 35
countries - 2008
- Exhibit 22 - Popular health related websites in the US
- Exhibit 23 - Applications of Microsoft' s Virtual Earth
- Exhibit 24 - Online travel sector market summary
- Exhibit 25 - Milestones in m-commerce
- Exhibit 26 - M-PESA
- Exhibit 27 - EA' s change of business model incorporates micropayments
- Exhibit 28 - Definition: Near Field Communications (NFC)
- Exhibit 29 - Examples of NFC applications
- Exhibit 30 - Money transfer services
- Exhibit 31 - Mobile facts and figures
- Exhibit 32 - What users want
- Exhibit 33 - Ranking of key mobile services & content segments
- Exhibit 34 - Definition: off-deck
- Exhibit 35 - Mobile adult service example: Cherrysauce
- Exhibit 36 - Key m-gambling market segments
- Exhibit 37 - Most popular mobile Internet activities
- Exhibit 38 - Mobile UGC service example: Moko
- Exhibit 39 - Facebook becoming mobile social networking leader
- Exhibit 40 - Mobile Digital Rights Management (MDRM)
- Exhibit 41 - Digital advertising cost considerations
- Exhibit 42 - Largest global advertising agencies - top 3 - 2008
- Exhibit 43 - Examples of digital advertising agencies
- Exhibit 44 - Top sectors for online advertising spending
- Exhibit 45 - Online ad deal between Google and Yahoo aborted
- Exhibit 46 - Digital media marketing commandments
- Exhibit 47 - Anarchy Online by Funcom
- Exhibit 48 - Facebook and Nielsen' s marketing alliance
- Exhibit 49 - Subway introduces SMS ordering
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