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市場調査レポート
モバイルTV市場の測定
Taking the temperature of mobile TV
| 発行 |
Ovum, Ltd. |
| 出版日 |
2009年04月 |
商品コード |
90780 |
| ページ情報 |
英文 37 pages |
| 価格 |
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Abstract
Mobile TV over 3G is well established in developed markets, and is bedding
down in fast-track developing markets such as India and Russia. Mobile
operators have put a lot of effort into launching and promoting mobile TV and
video.
Table of Contents
- Executive summary
- In a nutshell
- Scope of the report
- Key messages
- Are mobile TV and video worth all the effort?
- Scope for improvement
- Broadening the range of device types
- Device availability: Japan and South Korea versus Europe
- The case for and against new mobile broadcast networks
- Supporting free content: various business models
- Mobile TV: the state of play
- Mobile broadcast TV services have made very uneven progress
- More trials - and tribulations
- Mobile DTV on the horizon in the US
- Consumer perspective
- Ovum' s end-user surveys
- Mobile phones still low on the list for viewing online video
- Regional view
- Cost continues to be an issue for consumers
- Mobile TV: towards a mass-market service
- Mobile TV still not ‘mass' in most markets
- Ease of use; quality viewing experience
- Selection of channels and content
- Wide selection of affordable mass-market devices
- Think outside the mobile phone box
- Simple, attractive service packaging and pricing
- Sustainable business model
- A complex value chain in which relationships can be fraught
- The continuing struggle to make money
- Does mobile DTV help or hinder carriers?
- Orange France: mobile TV 3G success story
- Strengths
- Weaknesses
- Service overview
- Performance
- Service evolution
- Service offering
- Content partners
- Electronic service guide
- Pricing model
- 3 Italy: leader in a European DVB-H hotbed
- Strengths
- Weaknesses
- Service overview
- The service proposition
- Comparison cases in Italy
- TIM and Vodafone
- Business models: MNO-integrated versus partnership
- MediaFLO mobile broadcast TV services in the US market
- Strengths
- Weaknesses
- MediaFLO' s wholesale model
- Service overview
- Coverage
- Close-up on Verizon
- Close-up on AT&T
- Service developments
- Usage
- Room to build the service
- A threat on the horizon
- DMB in South Korea: challenging times for pioneer services
- Strengths
- Weaknesses
- Market and service overview
- T-DMB service
- S-DMB service
- Performance
- T-DMB service performance
- Launch of paid-for interactive services
- S-DMB service
List of Tables
- Table 1: Summary of selected mobile broadcast TV services (part I)
- Table 2: Summary of selected mobile broadcast TV services (part II)
- Table 3: Summary of mobile TV content formats
- Table 4: T- DMB service providers in South Korea
- Table 5: Tariff plans of TU Media
List of Figures
- Figure 1: Global view: frequency of video viewing by device type
- Figure 2: The foundations for mobile TV
- Figure 3: The mobile broadcast value chain
- Figure 4: Contrasting approaches of 3 and Mediaset
- Figure 5: The MediaFLO business model
- Figure 6: Shareholder structure of TU Media (December 2008)
- Figure 7: T-DMB and S-DMB compared
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