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市場調査レポート
企業戦略のレビュー：BT
Enterprise strategy review: BT
| 発行 |
Ovum, Ltd. |
| 出版日 |
2008年07月 |
商品コード |
72139 |
| ページ情報 |
英文 32 pages |
| 価格 |
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Abstract
BT Global Services (BTGS) has taken over from BT Retail' s broadband business
as the growth story in the BT Group. But BTGS now faces the hardest part of a
strategy mapped out nearly six years ago when Ben Verwaayen took over as CEO -
tapping into profits from the multimillion dollar networked IT deals signed
with companies such as Unilever, InBev, PepsiCo and Thomson Reuters.
Previously, BTGS had underpinned its strategic approach with a well-defined
set of vertical product packages. Now, the focus is moving away from multiple
verticals toward super sectors and onto the horizontal plane of managing
global operations across technology centres in Asia, professional services in
the US and country operations in Europe. However, there are still jewels in
the BT network crown, including BT Radianz, which suggests that while BT may
have advanced its integration programme, it has not advanced its integrated
services proposition. While the acquisitions programme has moved from networks
to application capabilities, BTGS is still driving hard for outsourcing deals
to network global businesses.
Table of Contents
Executive summary
- In a nutshell
- Ovum view
- Key messages
Strategic positioning
- Structure and finances
- BT' s global services strategy: key drivers
- Managed ICT services - the new competition
- The shift to consulting and services
Services and technologies
- IT-led enterprise services
- Services and technologies: 21CN update
- Services & technologies: fixed-mobile strategy in France and Italy
- Services & technologies: evolution of managed services
Service delivery
- BT' s product roadmap
- Service delivery: BT' s implementation of ITIL
Customers and contracts
- BT' s global contracts in 2007
Roadmap
- Acquisition and partnership: BT leads the charge for global IT services
- BT' s strategic opportunity: globalisation
Table of figures
- Figure 1: BT Global Services: new-wave versus legacy revenues
- Figure 2: BT' s global operations profile
- Figure 3: Telecoms customer strategy partnerships 2007-2008
- Figure 4: Managed ICT services: the growing competition
- Table 1: BT' s enterprise market strategy
- Figure 5: BT product roadmap for global enterprise services
- Figure 6: BT' s implementation of ITIL for telecoms services
- Figure 7: BT Global Services contracts 2007
- Table 2: BT Global Services acquisitions : 2005-08
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