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市場調査レポート
ロシアMTS社：地域的な有力企業
MTS: a regional powerhouse, but too regional?
| 発行 |
Ovum, Ltd. |
| 出版日 |
2008年05月 |
商品コード |
67053 |
| ページ情報 |
英文 22 Pages |
| 価格 |
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Abstract
MTS has the eighth largest subscriber base in the world and the largest in
Russia, with a dominant presence in five further markets in the Commonwealth
of Independent States (CIS). This report analyses the reasons behind MTS' s
success and assesses its future growth potential.
Table of Contents
Executive summary
- In a nutshell
- Key messages
- Ovum view
SWOT analysis
Strategy
- Ownership
- Organisation structure
- Group strategy: ' 3+2' + brand standardisation
- Domestic strategy: national lead in a large, growing market
- International strategy: ' waves of growth'
Performance
Table of figures
- Figure 1. MTS Group corporate structure
- Figure 2. MTS customer segmentation
- Figure 3. Russian MNOs market share (by connections) 4Q07
- Figure 4. MTS growth drivers: ' waves of growth'
- Figure 5. MTS Group financial revenue, OIBDA and net income, 2005- 7
- Figure 6. MTS Group key financial ratios, 2005- 7
- Table 1. MTS and VimpelCom financial benchmark, 2007
- Table 2. MTS Western European financial benchmark, 3Q07
- Figure 7. MTS share of revenues by operating company, 2007 ($ million)
- Table 3. MTS year-on-year revenue growth by operating company, 2007
- Table 4. MTS Group operational data, December 2007
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