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市場調査レポート
バンドルサービスの効果：欧州市場分析
Measuring the effectiveness of bundles: a European perspective
| 発行 |
Ovum, Ltd. |
| 出版日 |
2008年01月 |
商品コード |
63572 |
| ページ情報 |
英文 26 Pages |
| 価格 |
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Table of Contents
EXECUTIVE SUMMARY
- IN A NUTSHELL
- KEY MESSAGES
BUNDLES AND X-PLAY: A STOPOVER ON THE ROAD TO CONVERGENCE
- DIFFERENTIATING BETWEEN BUNDLES AND X-PLAY
- THE DESTINATION IS CONVERGENCE
THE ROLES OF SERVICE BUNDLING IN CORPORATE STRATEGY
NEW METRICS FOR A NEW ERA
- CURRENT PERFORMANCE MEASURES ARE INSUFFICIENT
- PRODUCING NEW METRICS IS NOT AN EASY TASK
BUNDLES: NO LONGER A DIFFERENTIATOR
- BUNDLES ARE NO LONGER UNIQUE IN MATURE MARKETS
- BUNDLE COMPARABILITY: AN OPPORTUNITY
- CHURN ONE, CHURN ALL
BUNDLES AND X-PLAY: THE FINANCIAL IMPACT
- ARE BUNDLES A PANACEA FOR DECLINING REVENUE GROWTH?
- THE SILENCE IS DEAFENING
- SO WHAT FINANCIAL DATA IS AVAILABLE AND WHAT CAN IT TELL US ABOUT BUNDLES?
- BUNDLE DISCOUNTS ARE COUNTERPRODUCTIVE TO MARGINS
- BUNDLES ARE NOT A COST-SAVING MEASURE
- X-PLAY ADDS INCREMENTAL REVENUES
FUTURE BUNDLE AND X-PLAY STRATEGIES
- WHY BOTHER WITH BUNDLES?
- FILLING YOUR BASKET AT THE INFOTAINMENT SUPERMARKET
TABLES
- TABLE 1: NEW METRICS NEEDED FOR A CONVERGING SECTOR
- TABLE 2: EXAMPLES OF EUROPEAN OPERATORS' PRODUCT BUNDLES
FIGURES
- FIGURE 1: CONVERGENCE ROADMAP
- FIGURE 2: TELEFONICA' S PSTN SUBSCRIBERS IN RELATION TO LAUNCHES OF BUNDLE
OFFERINGS, 1Q05- 3Q07
- FIGURE 3: WESTERN EUROPEAN INCUMBENTS' DOMESTIC FIXED REVENUES, 2005- 2007
- FIGURE 4: AVERAGE QUARTER-ON-QUARTER DOMESTIC FIXED REVENUE GROWTH* FOR
WESTERN EUROPEAN INCUMBENTS, 2005- 2007
- FIGURE 5: AVERAGE ARPU FOR EUROPEAN INCUMBENTS, 2005- 2007
- FIGURE 6: AVERAGE QUARTER-ON-QUARTER VOICE AND BROADBAND ARPU GROWTH FOR
WESTERN EUROPEAN INCUMBENTS, 2005- 2007
- FIGURE 7: VIRGIN MEDIA BUNDLE VERSUS UNBUNDLED PRICE
- FIGURE 8: VIRGIN MEDIA CONSUMER CABLE ARPU AND CUSTOMERS, 4Q05- 3Q07
- FIGURE 9: COSTS AND SAVINGS ASSOCIATED WITH BUNDLE OFFERINGS
- FIGURE 10: BROADBAND ARPU GROWTH BY SERVICE PROVIDER IN FRANCE
- FIGURE 11: THE X-PLAY SERVICE-ORIENTED SHOPPING BASKET
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