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市場調査レポート
Googleと通信事業者
Google versus the telcos?
| 発行 |
Ovum, Ltd. |
| 出版日 |
2007年11月 |
商品コード |
62628 |
| ページ情報 |
英文 13 PAGES |
| 価格 |
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Abstract
Google has long been the subject of speculation that it plans to moves into
markets traditionally occupied by telcos. This report investigates the various
scenarios under which Google' s need to diversify could push it into the
telcos' markets, and discusses the long term potential for convergence in the
telecoms industry to push telcos onto Google' s turf.
Table of Contents
Google needs to diversify
Short to medium term - competing in, or disrupting, telcos' markets
- Google enters the telcos' market under their current business model
- Google enters the telcos' market under a new business model
- Google enters the telcos' market as a reseller
- Google disrupts the telcos' business as a device player
Medium to long term - owning the converged customer interface
- Convergence is transforming the telcos
- Converged network services increase the importance of the customer
interface
- Convergence is taking the telcos onto Google' s turf
Table of figures
- Figure 1: Trends in world telecoms revenues: 2006-2011
- Figure 2: Trends in Western European telecoms revenues: 2006- 2001
- Figure 3: The telecoms market is converging internally and externally
- Figure 4: Traditional networks: separate services, with separate guides
- Figure 5: Future networks: converged services, with a converged guide
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