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市場調査レポート
マレーシアのモバイル市場
Malaysia Mobile Market
| 発行 |
Ovum, Ltd. |
| 出版日 |
2009年09月 |
商品コード |
101080 |
| ページ情報 |
英文 17 pages |
| 価格 |
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Abstract
In 2009 Malaysian mobile operators have been reconfiguring their strategies to
fit a maturing mobile market, with a focus on cost management and
segmentation. Key recent growth drivers have included 3G - especially mobile
broadband - and enterprise services.
Table of Contents
- Executive summary
- In a nutshell
- Ovum view
- Key messages
- Potential for growth in postpaid and mobile data
- Operators must adjust to a mature market
- Economic weakness has impacted the mobile market
- Mobile broadband providing new wave of growth
- Handset-based data will also aid growth
- Mobile market overview
- Operators
- Connections, penetration and growth
- Revenues
- Market share
- By subscribers
- By revenues
- By EBITDA
- MVNOs
- Mobile number portability
- 3G, mobile data and broadband
- 3G licences and commercial launches
- 3G uptake now growing rapidly
- Wireless meeting pent-up broadband demand
- Limited availability of fixed broadband in Malaysia
- Wireless plays a big part in Malaysia' s broadband landscape
- WiMAX is also important
- Handset content
- Operator strategies
- Celcom: two years of success
- DiGi: needs to stimulate growth
- Maxis: still the market leader
- U Mobile: struggling to gain scale
List of Tables
- Table 1: Malaysia mobile operators
List of Figures
- Figure 1: Malaysia mobile market connections, penetration and growth:
2006- 2014
- Figure 2: Malaysia mobile voice and data service revenues: 2007- 2014
- Figure 3: Malaysia mobile connection market shares by operator: 2006- 2009
- Figure 4: Malaysia mobile revenue market shares by operator: 2006- 2009
- Figure 5: Malaysia mobile EBITDA market shares by operator: 2006- 2009
- Figure 6: Mobile connections by technology, 2007- 2014
- Figure 7: Malaysia messaging and premium content revenue forecasts
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