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市場調査レポート
衛星利用のIPTV:第2版
IPTV Via Satellite, 2nd Edition
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Abstract
Description
The emerging IPTV industry is in rapid evolution as telcos explore the real
promise beyond "me-too" TV offerings. Satellites' proven broadcast economics
combined with the virtualization possibilities of IP is a powerful enabler for
IPTV. Players at all levels in the distribution chain realize the advantages
of cooperation through open models that unleash innovation beyond the
boundaries of each player' s payrolls.
This NSR report provides a concise up-to-date picture of the global satellite
IPTV sector. It presents the business models and a view of tomorrow by
analyzing current business and technology trends. It identifies the
opportunities and threats to the satellite sector in both wholesale and retail
models, and analyzes the different roles that players in the value chain can
benefit from, providing recommendations for the future. This report is
targeted to satellite operators, DTH providers, satellite service providers,
resellers and integrators, content aggregators, telcos and vendors.
Primary Areas to be Covered in this Report include:
- Assessment of IPTV Market Dynamics and Role for Satellites
- Players and Roles in B2B Satellite IPTV
- Assessment of Retail Satellite IPTV Models
- Evaluation of Satellite IPTV Players and Ecosystem
- Global and Regional Market Forecasts
- Recommendations for Targeting Satellite IPTV Market
Table of Contents
1. Executive Summary
2. Introduction
- 2.1 IPTV Market Dynamics
- 2.1.1 Triple Play: Bundling and Blending
- 2.1.2 IPTV, Internet-TV and Network Neutrality
- 2.2 Satellites and IPTV
- 2.2.1 Opportunities and Threats
- 2.2.2 Infrastructure: CAPEX for OPEX
- 2.2.3 Content Rights: An Old King in New Clothes?
3. Analysis
- 3.1 Players and Roles in B2B Satellite IPTV
- 3.1.1 Transport
- 3.1.2 Aggregation
- 3.1.3 Super Head-End
- 3.1.4 Value Framework
- 3.2 Evolution of the Business Proposition
- 3.3 Technology Issues
- 3.4 The Bottom Line for B2B Satellite IPTV
- 3.5 Retail Satellite IPTV
- 3.5.1 IPTV via Satellite Broadband
- 3.5.2 DTH IPTV via Terrestrial Broadband
- 3.5.3 Technology and Business Issues
- 3.5.4 The Bottom Line for Retail Satellite IPTV
4. IPTV via Satellite Market Players
- 4.1 Discussion
- 4.2 Ecosystem
5. Market Assessment and Forecasts
- 5.1 Global Market Summary
- 5.2 Regional Analysis
- 5.3 Market Forecast
- 5.3.1 Satellite Capacity Demand, 36 MHz TPEs (C/Ku/Ka-band)
- 5.3.2 IPTV via Satellite Revenue
6. Recommendations
- 6.1 Satellite Operators
- 6.2 Service Providers, Resellers and Integrators
- 6.3 Telcos
- 6.4 DTH Players
- 6.5 Broadband Satellite Providers
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