標識市場におけるプリンタブルエレクトロニクスおよび有機エレクトロニクスの機会：2007～2015年

Signs of the Future: Opportunities for Printable and Organic Electronics in the Signage Market, 2007-2015

発行	NanoMarkets
出版日	2008年01月	商品コード	55759
ページ情報	英文 116 Pages
価格	US$ 595 換算 ¥ 47,879 (税抜) PDF By E-mail - Advanced User US$ 995 換算 ¥ 80,067 (税抜) PDF By E-mail - Group Version US$ 1,495 換算 ¥ 120,302 (税抜) PDF By E-mail - Enterprise Version

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原文目次

Abstract

Introduction

The potential market for printable and organic electronics in signage is immense. In theory, printed electronics could replace certain parts of both the graphic signage and the electronic signage business. However, for the most part, this report focuses primarily on electronic signage. This is, in itself, a huge business; electronic signs are increasingly peppering the urban landscape in high profile trials and installations. It is also a very diverse business, covering a broad range of products from small black and white pricing labels to huge multicolor public information displays. The fact that the electronic signage market is extremely fragmented dilutes the revenue opportunity, but at the same time means that there are plenty of niches and segments - each with their own value positions - where printable and organics electronics can profitably be deployed.

On the supply side of the equation there are also plenty of new technologies that are vying for the opportunities in the signage market. These include OLEDs (both as backlighting and as upscale displays), Ch (cholesteric) LCDs, EPDs (electrophoretic displays), ECDs (electrochromic displays) and FEDs (field emission displays). EL technology falls into the printed electronics category and is not exactly new, but has enjoyed a little bit of a renaissance in recent years. All of these technologies compete with the moving target of LCD technology and the recently established ILED technology. However, picture of the electronic signage market is a very fluid one. The capabilities of the technologies will evolve over time, and tradeoffs will not be those made a few years from now. Different technologies will have an impact on different signage market segments, with success in each segment determined by many factors, but primarily by the needs of each segment for scalability, power consumption, color, substrate flexibility and a few other factors. One constant is that the opportunities for printable and organic electronics generally fall into three categories; the (backlighting), the and the (printable batteries, thin film photovoltaics, etc., which may have some role to play in powering signs.) In this report, we will not be primarily concerned with the third of these opportunities.

Over time, technologies that succeed in small area signage will, we believe, be fueled to grow to larger sizes; especially those technologies that are highly scalable, can grow in size through modular tiling, or both. Any new technology aimed at electronic signage will find that more mature display and lighting technologies have already established positions in signage. All in all, though, the signage market is in flux and most segments are wide open to new printed and organic electronics technologies.

Executive Summary

E.1 Introduction
E.2 Opportunities for Printable and Organic Electronics Technology in Signage
E.2.1 EL Lamps
E.2.2 E Paper Displays
E.2.3 OLED Displays and Backlighting
E.2.4 Emission Displays
E.2.5 Better Signage Through Manufacturing
E.2.6 The Power Opportunity
E.3 Firms to Watch
E.3.1 Printing Firms
E.3.2 Materials Companies
E.3.3 Technology Developers
E.4 Summary of Eight Year Forecasts of Organic and Printable Electronic Signage

Chapter One: Introduction

1.1 Background to this Report
1.1.1 The Lamp Opportunity
1.2.1 The Display Opportunity
1.2.3 The Power Opportunity
1.2.4 Players
1.2 Objectives and Scope of this Report
1.3 Methodology of this Report
1.4 Plan of this Report

Chapter Two: Technology Trends Impacting Printed Electronic Signage

2.1 Introduction
2.2 The Rise of E Paper
2.2.1 Performance Metrics
2.2.2 Power and Autonomy
2.2.3 Slow is Fast Enough
2.2.4 A Size Advantage
2.3 Particle Displays
2.3.1 Electronic Ink EPDs
2.3.2 Microcup EPDs
2.3.3 Bridgestone the Next Player?
2.3.4 Electrochromic Displays (ECDs)
2.4 LCDs and Alternative LCDs
2.4.1 Cholesteric LCDs
2.4.2 Bistable Nematic LCDs
2.5 OLED Displays and Lamps
2.5.1 OLED Backlighting
2.5.2 OLED in Signs
2.6 Thick Film EL Lamps
2.6.1 EL in Signs
2.7 Field Effect Devices (FEDs)
2.8 The Road to Flexibility
2.8.1 Flexible OLED Challenges
2.8.2 From Glass to Plastic
2.9 Key Points in this Chapter

Chapter Three: The Market for Printable Electronic Signage

3.1 Introduction
3.2 Flexibility in Signage
3.3 The Competitive Field
3.3.1 AM LCD Competition
3.3.2 The ILED competition
3.4 Application Considerations
3.4.1 Size Considerations
3.4.2 Environmental Considerations
3.4.3 Cost/Performance Considerations
3.5 Market Segments
3.5.1 Small to Medium Signs
3.6 Medium to Large Signs
3.7 Modular Tiling
3.8 Billboards
3.9 Fixed Function Signs
3.10 Key Points in this Chapter

Chapter Four: Company Profiles

4.1 Introduction
4.2 Add Vision Inc. (IP)
4.3 Avery Dennison Corporation (P)
4.4 Dai Nippon Printing Company, Ltd. (P)
4.5 E.I. duPont Nemours & Company (M,E)
4.6 E Ink Corporation (IP, C)
4.6.1 E Ink in Signage
4.6.2 E Ink Partners
4.6.3 E Ink Futures
4.7 Elumin8
4.8 Fujitsu/Fujitsu Frontech (C, S)
4.9 Kent Displays Inc. (IP, C)
4.10 Magink Display Technologies (S)
4.11 Nemoptic (IP, C)
4.11.1 BiNem Evolution
4.11.2 BiNem Partnerships
4.12 Novaled AG (IP)
4.13 Novus Displays LLC (IP)
4.14 Ntera (IP)
4.15 SiPix Imaging Inc. (C).
4.16 Toppan Printing Company, Ltd. (P)
4.17 Varitronix International Ltd. (C)
4.18 ZBD Displays Ltd. (IP, S)

Chapter Five: Eight-Year Forecast of Printable and Organic Electronic Signage

5.1 Forecasting Methodology
5.1.1 End User Business Characteristics
5.1.2 Theoretical Advantages and Disadvantages of Organic and Printed Electronic Signage Technology
5.1.3 How Quickly and How Much the Technology is Needed
5.1.4 Level of Commercialization
5.1.5 How Much Confidence Should You Have in These Forecasts?
5.1.6 Comparison with Previous Nano Markets Forecasts
5.1.7 Alternative Scenarios
5.2 Forecast of Addressable Markets for Organic and Printable Electronics Signage
5.3 Forecast of Printable and Organic Electronics in Outdoor Advertising/Billboard Market
5.4 Forecast of Addressable Markets for Organic and Printable Electronics in Indoor Advertising and Indoor Information Signage
5.5 Forecast of Addressable Markets for Organic and Printable Electronics in POP Displays Smart Shelving
5.6 Summary Forecast of Printed and Organic Electronics Signage by Application
5.7 Summary Forecast of Printed and Organic Electronics Signage by Technology
5.8 Forecast of Printed and Organic Electronics Signage by Area of Substrate Used
Acronyms and Abbreviations Used in this Report
About the Authors

List of Exhibits

Exhibit E-1: Summary of Printed and Organic Electronic Signage by Application ($ Millions)
Exhibit 2-1: Display Operating Modes odes for Signage Applications
Exhibit 2-2: E Paper Technologies Compared
Exhibit 2-3: R2R EPD Manufacturing
Exhibit 2-4: EPD POP Label
Exhibit 2-5: Two Color ChLCD Modules odules
Exhibit 2-6: ChLCD Airport Sign
Exhibit 2-7: Reflective ChLCD Billboard
Exhibit 2-8: Bistable LCD Architecture
Exhibit 2-9: BiNem Write Pulse
Exhibit 2-10: BiNem Erase Pulse
Exhibit 2-11: Typical EL Applications
Exhibit 2-12: Backlight Technologies Compared
Exhibit 2-13: Flexible ChLCD Display
Exhibit 3-1: Common Signage Types
Exhibit 3-2: Example of Retail Pricing Network
Exhibit 3-3: Common Signage Types
Exhibit 3-4: A Sampling of Computer Graphics Formats
Exhibit 3-5: Relative Value in Signage
Exhibit 3-6: A Sampling of ISO Standard Paper Formats
Exhibit 3-7: Stackable Signage Modules
Exhibit 3-8: Two Color EPDs
Exhibit 3-9: Paper Labels in Grocery Applications
Exhibit 3-10: Where POP Pays Off
Exhibit 3-11: Dot Matrix LCD Shelf Label
Exhibit 3-12: Bistable LCD POP Display
Exhibit 3-13: Flexible Area Color POS Display
Exhibit 3-14: Modular Tiling
Exhibit 3-15: Tiling Matrix Characteristics
Exhibit 3-16: Tiled Indoor 48 inch Ch LCD
Exhibit 3-17: Standard Outdoor Advertising Sizes
Exhibit 5-1: Addressable Market for Printable and Organic Electronics Signage (Millions of Units)
Exhibit 5-2: Printable and Organic Electronics in Outdoor Billboard/Advertising Markets
Exhibit 5-3: Printable and Organic Electronics in Indoor Advertising M arkets
Exhibit 5-4: Printable and Organic Electronics in Indoor Information Display Markets
Exhibit 5-5: Printable and Organic Electronics in POP Displays and Smart Shelving
Exhibit 5-6: Summary of Printed and Organic Electronic Signage by Application ($ Millions)
Exhibit 5-7: Summary of Printed and Organic Electronics Signage by Technology ($ Millions)
Exhibit 5-8: Substrate Requirements for TOP Enabled Signage