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市場調査レポート
モバイルブロードバンドのベンチマーク分析：提案・料金・普及
Mobile Broadband - Propositions, Pricing & Penetration Benchmarks
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Abstract
Mobile broadband is becoming an increasingly important way for people to
access the internet and in very advanced markets such as Austria it accounts
for nearly 40% of total broadband connections. In the majority of markets
however, mobile broadband is still in an early development phase and
characterised by a highly fragmented offer with varied pricing structure and
different levels of service performance. In this highly fragmented scenario,
MNOs face a major challenge in developing attractive mobile broadband offers
capable of driving market penetration whilst delivering a good level of
service performance in a profitable manner.
This report provides a comprehensive set of mobile broadband benchmarks across
16 operators in 15 different markets aimed at assisting MNOs in developing
successful mobile broadband propositions. The benchmarks deal with aspects
such as service propositions across prepay and postpay segments, commercial
pricing models, pricing levels and service impact.
Table of Contents
Overview
- Introduction
- Background to the Report
- Report Content
- Currency and Conversions
- Market Development
- Overview
- Service Coverage and Transmission Speeds
- Market Penetration International Benchmarks
- Pricing Models & Benchmarks
- Commercial Models Overview
- Volume Based Data Bundles Benchmarks
- Time Based Pricing Benchmarks
- Helping Customers Choose the Right Tariff Plan
- ' Unlimited' Data Propositions
- Avoiding the ' Small Print' on Unlimited Data Plans
- Prepaid Pricing Models and Packages
- Volume and Time Based Prepaid Models Benchmarks
- Prepaid Packages
- Orange Spain Internet Everywhere Prepaid
- TMN' s Prepaid Mobile Broadband Package
- Advanced Mobile Broadband Propositions
- Mobilkom Austria A1 Breitband
- Market Overview and Service Impact
- Mobile Broadband Propositions
- Telstra Australia Broadband over ' Next G' Network
- Service Impact
- Mobile Broadband Propositions
- Key Findings and Recommendations
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