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市場調査レポート
WiMAXのビジネスプラン
WiMAX Business Plan
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Abstract
Overview
The WiMAX Business Plan contains over seventy pages of high value content that
will enable intelligent WiMAX investment and deployment decisions. While there
some documents on the market forecasting only return on investment, this is
the only WiMAX business plan available that will allow the buyer to focus on
the WiMAX-specific services that every enterprise subscriber needs including
specific industry verticals where the WiMAX pitch should be a "one-call
close". The plan contains the latest Wall Street objections to WiMAX and how
to defeat those objections. The plan provides alternatives for both
residential and enterprise-based business plans.
Key Benefits
- Compiled by WiMAX market veterans, it is perhaps the WiMAX Business Plan
is most tested business plan on the market
- The WiMAX Business Plan also includes keen insights to new markets and
business strategies
Target Audience
- Cellular, wireless ISP' s, cable TV MSO' s, and fixed network service
providers
- WiMAX vendors, start-ups, vendors, investors, and industry analysts
- 700 MHz auction bidders, spectrum holders, and investors
- IP backbone service providers and VoIP service providers
- Telecom regulators and government agencies
- Enterprise telecom and IT managers
- Municipal IT and telecom managers
Table of Contents
- Executive Summary
- The 3 A' s of the WiMAX-enabled Enterprise or Residential Service Provider
- WiMAX as Access
- IMS Vision
- Why WiMAX as access technology?
- WiMAX is not Wi-Fi
- WiMAX Components
- WiMAX Base Stations
- Outdoor CPE
- Indoor CPE
- USB, Laptop card or similar
- Femtocells
- Independence from competitors or why backhaul is important
- Wireless Backhaul Considerations
- Voice (telephony): the "killer app" for WiMAX or "access" to telephone
networks
- VoIP Architecture
- Video
- Applications
- Residential or Business Market?
- Residential market
- Business Market Applications: Generic
- T1/DS3 Substitute = converged voice + data
- Disaster Recovery
- Combating high telecom costs and/or Building Diversity
- Business Market Applications: Specific-Industry Verticals
- Retail
- Banking
- Healthcare
- Transportation
- Utilities
- Agriculture
- Construction
- Petroleum/Energy
- Customer Service
- Reach vs Rich: Its your choice
- Affordability: WiMAX
- Lower CAPEX/OPEX = potential for faster RoI + profitability
- Strategies: WiMAX service provider pitch to the enterprise
- Custom Built WiMAX Network for Enterprise Private Use
- Base Station and Enterprise Density
- Affording WiMAX
- Determining Affordability
- What is over subscription (OSR)?
- Spectral Efficiency
- OPEX and CAPEX for a WiMAX Business Plan
- Capital Expense Elements
- Objections and suggested Responses
- Exit Strategy
- Summary
- Appendix A Executive Biographies
- Appendix B Financial Projections
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