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市場調査レポート
教育部門向けWiMAX市場・ビジネス評価
WiMAX Market & Business Assessment: Access, Affordability, and Applications for Education
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Abstract
Overview
This is a very unique report as it focuses on the three A' s (Access,
Affordability, and Applications) when considering a WiMAX deployment. The
author leverages his real-world experience of deploying a large scale WiMAX
system for a major metropolitan educational institution to instruct others
about the many opportunities for WiMAX in education. Not only is this a
valuable resource for those seeking business drivers for WiMAX, his method of
evaluating using the 3A' s can be used for any purpose to evaluate deployment
issues and options.
Written by subject matter expert, Frank Ohrtman, a consultant on multiple
WiMAX projects in US and abroad and author of WiMAX Handbook: Building 802.16
Wireless Networks and WiMAX in 50 Pages, this publication provides an
easy-to-understand process for assessing the parameters for a school
district-wide WiMAX deployment (access, affordability and applications). It
provides case study analysis based on project in progress in Palm Beach
County, FL of TV over WiMAX, "controlled" Internet access, school
financing/savings
The reader may use the author' s unique approach to the 3A' s of WiMAX as a
process and framework to determine feasibility and launch plan for any
potential WiMax project or application-driven deployment.
Key Findings
- One-to-one computing (one laptop per student) is a powerful market driver
for the deployment of WiMAX as a wireless broadband access technology
- School districts could provide broadband wireless internet/intranet access
for their students at home for as little as $40 per student in capital
expenditure of $1/month per student in operational expenditures
- WiMAX-enabled laptops may be the only way for public schools to comply
with federal mandates in education (NCLB, ATTAIN)
- WiMAX provides a low-cost means for crossing the digital divide
- The WiMAX in Education market could be $1.8 billion by 2015
A school district can equip each student with a WiMAX enabled laptop
extending the school intranet' s content and application to the student at home
for less than 10% of what a public school district receives in annual federal
money per student alone (before state and local funding)
Target Audience
- WiMAX vendors: this will prove to be a very lucrative niche market
for those willing to focus on it and adjust their sales and marketing strategy
accordingly
- Laptop vendors: They will sell many more laptops more quickly if
the laptops can be networked to the school intranet or Internet via a low-cost
WiMAX network.
- Computer chip vendors: 45 million public school students using
WiMAX-enabled laptops will sell a lot of chips.
- Network devices vendors: WiMAX deployments to schools will sell a
lot of routers, servers and other devices.
- Carriers: new technologies such as WiMAX may disrupt their
traditional business and how to "turn the retreat into a parade"
- Educators: How can the instructional yield from one-to-one
computing be multiplied using WiMAX?
- School administrators: What is WiMAX and why is it so important to
instruction?
- State/Federal/School finance professionals: provides strategies in
;aying for multi-million dollar WiMAX deployments
Table of Contents
This publications includes four working Excel spreadsheets:
- Lease calculator
- Cost of laptop and WiMAX as Percentage of Annual Student Allocation
- Pay for WiMAX Through Savings on Telecom and Textbooks
- Pay for WiMAX Through Savings on Tutors and Travel Time
Main Body of Report
- Introduction: Technology to the Kid via One-to-One Computing and
WiMAX
- Technology to the kid AND the classroom
- One-to-One Computing and Federally-mandated Technology Literacy
- The School Intranet: The Value Statement for Networked One-to-One Computing
- Converging One-to-One Computing and School Networks
- Extending the School Network via Wireless
- Technology to the Kid: At school or at home
- Market Drivers for the WiMAX-enabled One-to-One Laptop
- Government mandates
- Private vs. public networks
- The 3 A' s of WiMAX-enabled One-to-One Computing
- Access
- Why WiMAX?
- Objections to WiMAX
- WiMAX is not Wi-Fi
- WiMAX Components
- Relationship of WiMAX Range and Throughput for School Applications
- Base Station and Student Density
- Fixed vs. Mobile WiMAX
- Why backhaul is important
- Wireless Backhaul Considerations
- Comparisons with Fiber
- Spectrum Considerations
- Access Conclusion
- Affordability
- WiMAX is inexpensive relative to other technologies
- What does a one-to-one WiMAX-enabled laptop program cost?
- Case Study: Palm Beach County School District, Florida
- Savings on Existing Expenditures
- Telecom and Textbooks
- Other Instruction-Related Expenses
- School assets
- Government mandates-can a school district afford to NOT comply?
- Conclusion
- Applications
- Literacy
- Numeracy
- Writing
- Who benefits?
- Parents
- Teachers
- Hall Monitors and Deans of Students
- Administrators
- Technical Applications
- Textbooks
- Video
- Voice
- Selling to school districts
- Gauging the market
- Revenue Potential
- Extrapolating by student head count
- Estimates based on Cahners Report
- Estimates based on Sprint Nextel Press Releases
- Who should do this?
- Schools "roll your own"
- Carriers
- Wireless Internet Service Providers (WISPs)
- WiMAX Service Providers
- How to sell to schools
- Long sales cycles
- Facilitate across departments
- Need to compete in RFI/RFQ/RFP processes
- Need to partner with other vendors
- Establish marketing intelligence database
- Aggregate, aggregate, aggregate
- Find the money: grants, etc
- Get a success story, even if you have to give it away!
- Conclusion and Recommendations
- Recommendations
- Schools and Instructional Institutions
- Network Operators and Service Providers
- Equipment Suppliers and Systems Integrators
List of Figures
- Figure 1 Are networked student laptops inevitable?
- Figure 2 Most US schools have computer labs with desktop computers
networked to the school' s intranet content and applications
- Figure 3 Access to a school computer lab is limited geographically
- Figure 4 School connectivity for a majority of schools. For many kids,
technology ends at the school house
- Figure 5 Campus-wide wireless network access with one-to-one laptop
programs extends network access campus-wide
- Figure 6 WiMAX extends the school intranet content and applications to the
student home
- Figure 7 A school district-wide WiMAX network connects the student to the
school' s intranet content and applications
- Figure 8 The 3 elements that comprise a telecommunications network:
Access, switching and transport (backhaul)
- Figure 9 WiMAX performance parameters make it an excellent education
technology
- Figure 10 Wi-Fi serves a coffee shop or home. WiMAX serves a city
- Figure 11 WiMAX nomenclature: base station and subscriber station
- Figure 12 WiMAX base station and antenna combinations
- Figure 13 WiMAX access or subscriber devices
- Figure 14 Line of sight offers better range and throughput than non line
of sight
- Figure 15 Link budget illustrated
- Figure 16 On campus WiMAX delivers a throughput of multiple megabits per
second
- Figure 17 A WiMAX-enabled laptop can enjoy a range of one mile with
throughput equal to DSL. WiMAX extends student access to the school' s intranet
content and applications to the student' s home
- Figure 18 Note populated areas of Palm Beach County, Florida (where the
students live) are concentrated on the coast. Compare with figure below for
school locations and WiMAX coverage
- Figure 19 Placing a WiMAX base station ate each of Palm Beach County
Schools 172 schools covers a majority of the populated area of Palm Beach
County
- Figure 20 Backhaul supports WiMAX base stations, which in turn support
student at home internet access
- Figure 21 Cover Palm Beach County, Florida at a cost of $7 million for
170,000 students = $41 per student in one-time CAPEX or lease for
$1/month/student on a 48 month lease or 5% of school district' s per student
annual annual federal allocation
- Figure 22 Satellite imagery of the US at night reveals concentration of
population more easily served by WiMAX
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