表紙:自己改善製品およびサービス市場
市場調査レポート
商品コード
1344587

自己改善製品およびサービス市場

The Market For Self-Improvement Products & Services

出版日: | 発行: Marketdata LLC | ページ情報: 英文 322 Pages; 54 Tables & Charts; 49 Competitor Profiles | 納期: 即日から翌営業日

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自己改善製品およびサービス市場
出版日: 2023年09月04日
発行: Marketdata LLC
ページ情報: 英文 322 Pages; 54 Tables & Charts; 49 Competitor Profiles
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

個人成長の市場は、他の多くの市場と同様、COVID-19と景気後退により2020年に打撃を受けました。しかし、その落ち込み幅はわずか7%と、深刻なものではありませんでした。その後、業務は正常化し、企業はより多くのサービスをバーチャルで提供するようになったため、市場は回復し、堅調に推移しています。米国人がより多くの本を読み、より多くのオーディオブックを聴き、より多くのコーチングサービスを利用するようになったため、いくつかの市場セグメントが成長を示しています。

当レポートでは、自己改善製品およびサービスの市場を調査し、市場の定義と概要、COVID-19とその他の市場影響因子の分析、セグメント別の主要動向、市場規模の推移・予測、主要企業のプロファイルなどをまとめています。

目次

イントロダクション:調査範囲・調査手法

主要調査結果の概要

  • ハイライト
  • インタビューのまとめ:技術動向・マーケティング手法
  • 衛兵交替
  • パンデミックの影響
  • 動向
  • 市場規模・成長率:セグメント別:総市場規模・成長率・予測・主要部門の規模など
  • 販売チャネル別:インフォマーシャル・モチベーションスピーカー・セミナー・総合機関・自己改善本・オーディオブック・パーソナルコーチング・減量プログラム
  • 現状・展望レポート:市場セグメント別市場規模・成長と特徴・動向についてのディスカッション
  • 米国の減量産業の現状レポート(市場規模・市販ダイエットプログラム vs 医療ダイエットプログラムの実績など)

モチベーションスピーカー市場

  • 米国のプロフェッショナルスピーカー数・平均収入・上位17人の収入推計など
  • パンデミックの影響:講演者がどのように仮想サービスに移行したか・収益への影響
  • 産業の動向:クライアントが望むもの・サービス構成の変化・コーチングの増加
  • 需要要因:会議プランナーが望むもの
  • 産業規模・成長率:2020・2023・2027年の成長予測
  • State of the Speaking Industry: 2022, 2023 Report (スピーキング産業の現状:2022、2023年レポート):主要調査結果・産業指標
  • NSAによるディスカッション:産業動向・講演者のプロファイル
  • 平均/高額年収のモチベーションスピーカー・製品/スピーキング/その他のサービスにおける割合
  • 企業研修市場の概要・規模

パーソナルコーチング市場

  • 市場の定義と概要・米国および世界のアクティブコーチ人口・コーチングの専門分野、コーチングとコンサルティングの違い・企業コーチング vs 個人コーチングなど
  • 市場の現状レポート・需要のあるトピック・法人顧客と個人顧客
  • ICF会長とのインタビュー:市場動向、成長、見通し、状況
  • 市場の主要な産業団体と定期刊行物
  • コーチング指標:平均年収、手数料、顧客数、見通し、稼働率
  • 2023 ICF Global Coaching Study (ICF 世界コーチング調査 (2023年))主な調査結果、PricewaterhouseCoopersによる調査調査結果、コーチングサービスに対する消費者の意識、広範な指標、地域別のコーチ数および収益、クライアントプロファイル、コーチの人口統計など
  • 2020年ICF消費者意識調査の結果、コーチングを利用する理由・利用しない理由など
  • コーチングユーザーのプロファイル:世代別
  • 市場規模・成長予測
  • コーチングの主要定期刊行物リスト

ダイレクトレスポンス市場:インフォマーシャル

  • 販売/広告媒体としてのインフォマーシャルの議論と分析、媒体の性質、市場規模、インフォマーシャルが人気の理由、主な商品カテゴリー、制作費
  • COVID-19と不景気の売上への影響、2020年に市場が好調に推移した理由
  • インフォマーシャルバイヤーの人口統計プロファイル
  • 長編および短編インフォマーシャルトップ100のリスト
  • Marketdataによる業績・成長予測 (2020-2027年)
  • 主要インフォマーシャルプロデューサーのリスト

自己改善本市場と新時代の書店

  • 書籍購入状況 (2020~2023年):パンデミック下で書籍の売上が急増した理由
  • NPDグループ(NPD Bookscan)およびStatShot Annual Reportからのデータ
  • 最近の自己改善ベストセラー、出版タイトル数などのディスカッション
  • 自己改善のベストセラーのリスト:ジャンル別のベストセラー、電子書籍など
  • "new age" bookstores mkt.のサマリー:チェーン店 vs 独立店、主要テーマ別のシェアなど
  • MarketdataおよびSimba Informationによる自己改善本の市場規模推計
  • ディスカッション:出版社による男性およびミレニアル世代への注目
  • ダイエット本に関するディスカッション・分析<

自己改善オーディオブック市場

  • 市場の現況・成長予測
  • APA consumer surveyの調査結果
  • ディスカッション:オーディオブックの消費支出
  • オーディオブック購入者の人口統計
  • 最新のオーディオブックユーザー調査
  • 自己改善オーディオブック市場:市場規模・オーディオブック市場全体との比較

企業プロファイル:

  • 総合機関・トレーニング組織

詳細企業プロファイル

総合機関

研修機関

公開セミナー市場

自己改善Webサイト、アプリ、オンラインコース

リファレンスディレクトリ

目次

The personal growth market, like many others, took a hit in 2020 due to the pandemic and recession. However, the downturn was not steep, only 7%. The market has recovered since then and is robust, as operations return to normal and companies implement more virtual delivery of services. Several market segments have prospered, as Americans read more books, listened to more audiobooks and used more coaching services.

This Marketdata report is the ONLY comprehensive business analysis that exists of the self-improvement market worldwide, since 1994. This study examines the $13.4 billion market for "self-improvement" or "personal growth" programs and products that seek to improve us physically, mentally, financially or spiritually.

Analysis of the market for: books, audiobooks, infomercials, motivational speakers, public seminars, workshops, holistic institutes, personal coaching, weight loss programs, apps, Internet courses, training organizations and more. Nature of the business, $ value/growth and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, and general motivational. Includes the effects of the pandemic on all market segments.

The study analyzes market segments/industry structure, the market's $ size/growth (2003-2027 forecast), latest trends, latest survey findings of trade associations (ICF Coaching, Audio Publishers, National Speakers Assn.), the shift to Internet delivery of content, customer demographics, 15 in-depth profiles of top motivational speakers (Tony Robbins, Deepak Chopra, Phil McGraw, Brian Tracy, Suze Orman, Robert Kiyosaki, Tim Ferriss, many others), top 100 infomercials list, and more.

Contains a chapter profiling the activities/products and revenues of the top motivational speakers, including 49 in-depth experts and company profiles: Nightingale-Conant, Hay House, Landmark Worldwide, Skillpath, National Seminars Group, Fred Pryor/CareerTrack, Selfgrowth.com, Toastmasters, Dale Carnegie Associates, Franklin-Covey, Sandler Training, Omega Institute, Holistic Institutes, Robbins Research, The Chopra Center, Noom, Headspace, Calm, Internet program experts, more.

Table of Contents

Introduction: Study Scope & Methodology

  • Explanation of where the information came from: "primary" & "secondary" sources: methodology, definition of the self-improvement market, scope of the research

Executive Overview of Major Findings

  • Highlights of ALL chapters--Discussion of market nature & definition, characteristics, major developments of past two years, avg. customer profile, why demand exists for programs, customer demographic profile.
  • Findings of interviews with market insiders: technology trends, marketing methods.
  • Changing of the guard: older gurus retiring and dying, who will replace them?
  • Effects of the pandemic: How the market pivoted to virtual delivery of services, recovery
  • Trends: focus on mean, Millennials, apps emergence, shortage of female experts, Internet's larger role
  • Market Size & Growth, Segments: Table/Discussion of total market size, growth rates, outlook (2003-2020, 2021 & 2025 forecasts), estd. $ size of major segments
  • BY DISTRIBUTION CHANNEL: Infomercials, motivational speakers, seminars, holistic institutes, self-improvement books, audiobooks, personal coaching, weight loss programs
  • Market Segment Outlooks & Status Reports: discussion of mkt size/growth and characteristics/trends for: Infomercials (retail sales by topic), Motivational speakers mkt., Personal coaching market, Holistic institutes & training organizations, self-improvement books mkt., Audiobooks mkt., public seminars, Weight loss programs.
  • Status report of the U.S. Weight Loss Industry ($ size 2002-2022, performance of commercial vs. medical diet programs 2019-2023. 2023 diet season, 2027 F, industry reset to Rx obesity drugs, trends, dieter demographics/number, growth of commercial programs vs. medical programs.

Tables:

  • $ Size of the self-improvement mkt. 2016-2027 Forecast, by mkt. segment
  • The Top U.S. Motivational Speakers - by Annual Estimated Revenues: 2016-2022
  • Estimated Size of the U.S. Professional Speaking Industry: 2025-2027
  • Estimated Value of U.S. vs. Global Coaching Industry ($ millions): 20026-2027 F
  • The Leading Public Seminar Competitors: 2015-2021
  • Estimated Infomercial Retail Sales, by Self-improvement Category: 2016-2023
  • Holistic Institutes & Training Companies Revenues: 2013-2027 F
  • Estimated U.S. Retail Sales of Audiobooks: 2009-2027 F
  • Size of the weight loss programs market: commercial & medical plans: 2017-2027 F
  • Size of the Total U.S. Weight Loss Market: 2020 - 2027 F

The Motivational Speakers Market

  • Discussion of number of professional speakers in the U.S., avg. earnings, estimated income for the top 17 speakers (table) - from speaking engagements, books, consulting, training, list of top speakers' bureaus, how speakers operate
  • Effects of the pandemic, how speakers shifted to virtual services, effect on earnings
  • Industry trends: what clients want, services mix is changing, more coaching
  • Demand factors: what meeting planners want
  • Industry size/growth: 2020, 2023 & 2027 growth forecasts
  • "State of the Speaking Industry: 2022, 2023 Report" - major findings, industry metrics
  • NSA discussion of industry trends, speaker demographic profile
  • Avg./high yearly earnings of motivational speakers, % from products/speaking/other services
  • Overview/size of corporate training market

Tables:

  • Size of the total professional speaking market: 2005-2027F
  • Estimated annual income of the top speakers: 2016 & 2022
  • The World's 50 Most Popular Motivational Speakers
  • List/ranking of top 101 self-improvement experts, compiled by Self-Improvement Online, In-depth profiles of top self-improvement experts/celebrities - descriptions of their organizations, biographies, revenue estimates/actual when available, products/services offered, books authored, speaking fees, consulting, specialties, headquarters address, websites, for... Anthony Robbins, Oprah Winfrey, Joel Osteen, Eckhart Tolle, Deepak Chopra, Suze Orman, Brendon Burchard, Brian Tracy, Tim Ferriss, Dr. Phil McGraw, Robert Kiyosaki, John Maxwell, Dave Ramsey, Gary Vaynerchuck, Malcomb Gladwell.

The Personal Coaching Market

  • Definition & summary of the market, number of active coaches in U.S., worldwide, coaching specialties, differences between coaching and consulting, corporate vs. personal coaching, most common myths about coaching, phone coaching
  • Status report of the market, topics in demand, corporate vs. consumer customers
  • Findings of interview with ICF President: mkt. trends, growth, outlook, status
  • The market's major trade groups and periodicals (address list)
  • Coaching metrics: Avg. annual earnings, fees, no. of clients, outlook, extensive operating ratios
  • 2023 ICF Global Coaching Study - Major Findings, PricewaterhouseCoopers Survey findings, consumer attitudes & awareness of coaching services, extensive metrics, no. of coaches and earnings by region, client profile, coach demographics, etc.
  • Results of 2020 ICF consumer awareness study, why people use coaches, why they don't, their objectives, by sex, age
  • Profile of coaching users, by generation
  • Market $ size and projected growth, 2008-2019, 2020, 2021-2023, 2027 estimates & forecasts
  • List of major coaching periodicals.

Tables:

  • Estimated Value of U.S. vs. Global Coaching Industry ($ millions)

The Direct Response Market: Infomercials

  • Discussion & analysis of infomercials as a sales/advertising medium, nature of the medium, mkt. size, why infomercials are popular, major product categories, production costs
  • Effects of the pandemic & recession on sales, why the market held up well in 2020, As Seen On TV
  • Demographic profile of infomercial buyers from: Electronic Retailing Assn. (by sex, age, income, why they buy, how much, how often, top motivating factors, DRTV demographics
  • List of top 100 long and short-form infomercials, top 100 (Jordan Whitney) - show name, products, distributor
  • 2020-2027 Marketdata performance & growth forecast, historical share of total info. Sales by self-improvement programs, effects of weight loss drugs mkt. shift and the pandemic on sales of home exercise equipment
  • List of top infomercial producers.

Tables:

  • Media billings, by product category: 2013-2023 (fitness, financial, personal development, exercise machines)
  • Estd. $ mkt. size (retail sales) 2016-2023, by major categories (exercise equipment, diet plans, business/financial, general motivational) - self-improvement topic

The Self-Improvement Books Market and New Age Bookstores

  • Status of book buying in 2020-2023 - Why book sales soared during the pandemic
  • Data from NPD Group (NPD Bookscan) and StatShot Annual Report
  • Discussion of recent self-help bestsellers, no of titles published, the importance of a book for gurus
  • List of bestselling self-improve. books in 2023, 2022, 2021, bestsellers by genre, e-books
  • Summary of "new age" bookstores mkt. : chains vs. independents, how many in the nation, products sold, growth, customers, specialties. estd. sales, share of sales by major topic
  • Marketdata and Simba Information $ estimates of size of self-improvement books mkt., 2003, 2005, 2007, 2009, 2013, 2016, 2018, 2019, 2020-2022, the major book distribution channels.
  • Discussion of increased focus by publishers on male and Millennial readers
  • Discussion/analysis of the diet books market, buyer demographics, what makes a bestseller, $ mkt. value

Tables:

  • Monthly search volumes on Google & Amazon for 50 most well-known self-help books

The Self-Improvement Audiobooks Market

  • Market status and growth (2011-2027 forecasts), strong unit sales growth in 2020-2022, buyer demographics, popularity rank for 14 topics, where audiobooks are purchased, segments, total audiobook sales vs. share for SI audiobooks, major competitors.
  • Latest 2020 APA consumer survey results on market growth, audiobook formats, sales trends, comparisons to earlier surveys, NPD Group survey findings
  • Consumer spending on audiobooks was very strong in 2020, discussion
  • Audiobook Buyer Demographics
  • Latest audiobook user surveys by Consumer Electronics Assn., APA, etc. (frequency of use, no. bought, where listened to, etc.) - why Marketdata estimates differ from APA's
  • Self-improvement audiobooks mkt. size vs. total spoken audio mkt.

Table:

  • Estimated U.S. Retail Sales of All Audiobooks & self-improvement audiobooks: 2009-2027 F
  • Leading publishers address list (address, phone, key titles published): Harper Audio, Simon & Schuster, New Star, Nightingale-Conant, Random House, TIME Warner, etc.)

Company profiles:

  • Nightingale-Conant, Audible.com, Centerpointe Research Institute.

Holistic Institutes & Training Organizations

  • (Self-improvement workshops, seminars, courses, retreats, training organizations)
  • Nature of the market, status and 15 U.S. centers' philosophies, course offerings and prices, enrollments, growth since 1960s, nonprofit/for-profit status, specializations, estd. & actual revenues/budgets, workshop topics in demand, mkt. size and 2023 forecasts.
  • Status of the market: pandemic devastates most facilities closed by lockdowns
  • Analysis of revenue growth of institutes vs. training organizations

In-depth Company Profiles

Holistic Institutes

  • Descriptive profiles and background, sample courses, no. attendees, for leading facilities: Omega Institute, Esalen Institute, New York Open Center, Oasis Center, Naropa, Option Institute, Wainwright House - 2021 financial statements/budgets/expenses by type

Training Organizations

  • Franklin-Covey Co. - profile, history, training/consulting vs. retail business, financials: 2008-2023
  • Sandler Training - profile, services, history, estd. revenues, no of franchises
  • Dale Carnegie Training - profile, services, history, estd. revenues, no of franchises
  • Toastmasters International - profile, services, history, actual revenues
  • Hay House - profile, services, history, estd. revenues.

Tables:

  • Company Revenues: Holistic Institutes vs. training Organizations: 2013-2027 F
  • Address List of top centers in the U.S., directors' names, estd. attendance for each center

The Public Seminars Market

  • Discussion/analysis of large group vs. small group seminars, difference in cost structure, profitability, fees, individual speakers doing public seminars, mkt. size and status report, why this is a difficult model to make profitable, estd. mkt. size., IRS Form 990 fiscal 2016-2020 actual revenues/expenses/profit statements)
  • Discussion: Pandemic's effect on the market was significant, some shifted to virtual events

Table:

  • The Leading Public Seminar Competitors: Revenues for 2011-2022

Company Profiles: (Description of company operations, courses, specialties)

  • Fred Pryor/CareerTrack (Park University)
  • Learning Strategies Corp.
  • Skillpath Seminars (Graceland Univ.)
  • National Seminars Group (Rockhurst Univ.)
  • Landmark Education
  • Success Resources America (formerly: Peak Potentials)

Self-improvement Websites, Apps, Online Courses

Status Report of The U.S. Weight Loss Market

  • Summary/status of the industry in 2019-2020-- recent and emerging trends, Marketdata forecasts, why commercial diet companies held up better than medical programs in 2020
  • 2020 Performance of leading commercial, medical, online chains (Medifast, NutriSystem, Jenny Craig, Weight Watchers - public & private companies)
  • Discussion of major industry trends, major mkt. developments since 2019
  • Reasons why commercial diet companies are growing again, untapped mkts., lack of customization, poor manage
  • 2020 performance of: commercial programs, medical programs
  • Discussion and $ size of the digital (virtual) weight loss market
  • Discussion of the weight loss apps market.

Tables:

  • Marketdata estimates of the 10 major segments of the diet industry, $ values (1989 to 2020)--diet soft drinks, artificial sweeteners, health clubs, commercial programs, medical programs by type, low-cal foods, retail meal replacements, diet pills, diet books, etc.)
  • Comparative $ size of commercial vs. medical weight loss programs markets
  • Revenues of commercial diet centers, market share of top chains (2010-2020).
  • The Largest U.S. Weight Loss Companies & Brands, By Sales: 2020
  • Revenues of the commercial weight loss chains: 1989-2025F.

Reference Directory of Information Sources (Names, addresses, phone, key contacts at relevant trade groups, journals, periodicals in the field)