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市場調査レポート
米国におけるフードバー市場の長期的見通し：〜2015年
The 2006/2007 Market Outlook For Food Bars (Long-Term Food Bars Forecasts Through 2015)
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当商品の販売は、2011年07月19日を持ちまして終了しました。
Abstract
Food Bar Products Included In The Report:
- Cereal & Breakfast Bars
- Energy Bars
- Health Bars
- High-Protein Bars
- Low-Carb Bars
- Granola & Snack Bars
- Private Label Food Bars
- And Much More!
- Retail sales of food bars have been advancing by an average of 11.4% per
year since the beginning of the decade. The market, which should be just shy
of the $4 billion mark in 2005, will easily top that figure in 2006, with
sales gains continuing at a double-digit pace. How long can the food bar
industry sustain this dramatic growth? See our comprehensive analysis of
overall market dynamics, including our short- and long-term forecasts.
- Sales performance varies sharply from one category to the next. The
hottest products posted sales gains of 21% in 2005; growth in other categories
was a much slower (although still quite respectable) 7%. Which products will
lead the charge in the future? This report provides you with
product-by-product sales forecasts for all major segments of the food bar
industry. It also includes market share data, details on new product
introductions, and the latest on ad spending and promotional activities for
all major companies and brands.
- General Mills, Weider Nutrition, Kellogg Company, Bodhi Bar, CC Pollen,
Atkins Nutritionals, Clif Bar, and Mars are just a few of the major
competitors profiled in this report. Get all the latest news on sales
performance, marketing strategies, and other recent activities of the movers
and shakers in the industry.
- If you need accurate and concise forecasts, competitor intelligence, and
market trend data, or just plain, straightforward talk about the industry's
future, order a copy today and give your company the Leading Edge in
tomorrow's market!
Table of Contents
INTRODUCTION
- Scope of the Report
- Sources
- Glossary of Key Terms Related to the Industry
CHAPTER I: OVERVIEW OF THE U.S. MARKET FOR FOOD BARS
- Overall Market
- Buying Patterns.
- Health Trends Affect Sales
- Sports Participation
- Changing Demographics May Create More Opportunities
- Economy's Impact on Sales
CHAPTER II: THE U.S. MARKET FOR CEREAL/BREAKFAST BARS
- Overview
- Breakfast Trends Among Adults and Children
- Manufacturers Capitalize on Recent Breakfast Trends
- Retail Sales
- Shifting Buying Patterns
- Market Share Leaders
- Top-Selling Brands
- Private-Label Sales
- Ready-to-Eat Cereal Making a Comeback?
- Future Outlook
CHAPTER III: THE U.S. MARKET FOR ENERGY/HEALTH BARS
- Overview
- The 40-30-30 Philosophy
- Mainstream Distribution
- Retail Sales
- Competing Channels
- Market Share Leaders
- Top-Selling Brands
- Private-Label Sales
- Alternative Ingredients Become More Common
CHAPTER IV: THE U.S. MARKET FOR GRANOLA/SNACK BARS
- Overview
- Low-Carb Trends Challenge the Market
- Functionality Fuels Current and Future Growth
- Are Supermarkets Losing Their Grip?
- Market Share Leaders
- Top-Selling Brands
- Private-Label Sales
CHAPTER V: ADVERTISING AND PROMOTIONAL TRENDS IN THE U.S. MARKET FOR FOOD BARS
- Overview
- Packaging That Sells
- Overall Media Expenditures
- Top Advertisers
- Top Advertised Brands
- Promotional Activities
CHAPTER VI: COMPANY PROFILES
- Introduction
- Abbott Laboratories
- Atkins Nutritionals, Inc.
- Bally Total Fitness Holding Corporation
- Barbara's Bakery Inc.
- Bodhi Bar, Inc.
- BumbleBar, Inc.
- CC Pollen Co.
- Clif Bar Inc.
- Colorado Baking Company, Inc.
- Fitness Foods LLC (Govinda's)
- General Mills, Inc.
- Goldshield Group plc
- Kellogg Company
- Kraft Foods Inc
- Mars, Incorporated
- McKee Foods Corporation
- MLO Products, Inc.
- NBTY, Inc.
- Nestle USA, Inc. (PowerBar Inc.)
- Nutiva Inc.
- Optimum Nutrition, Inc.
- PepsiCo, Inc.
- Unilever (Slim-Fast Foods Company)
CHAPTER VI: COMPANY PROFILES (cont'd.)
- Weider Nutrition International, Inc.
- Weight Watchers International, Inc.
CHAPTER VII: DIRECTORY OF SELECTED MANUFACTURERS OF FOOD BARS
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