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市場調査レポート

世界の屋外広告市場

Global Outdoor Advertising Market Growing Rapidly

発行 Koncept Analytics
出版日 2007年12月 商品コード 59287
ページ情報 英文 24 pages
価格
US$ 800 換算 ¥ 64,376 (税抜) PDF BY E-mail (Single User License)
US$ 1,600 換算 ¥ 128,752 (税抜) PDF BY E-mail (Corporate Use License)


原文目次

Abstract

The report focuses on the global outdoor advertising industry its size, growth rate, trends, growth drivers, challenges, etc. All major outdoor advertising segments have been covered separately in the report. It also includes region specific data for some of the key regions.

The report profiles most of the major industry players in the industry.

Table of Contents

1. Industry Definition and SIC Classification

2. Global Outdoor Advertising Market

  • 2.1 Industry Overview
  • 2.2 Market Trends
    • 2.2.1 Major Growth in Outdoor Spend
    • 2.2.2 Declining Flat Screen Prices
  • 2.3 Growth Drivers
    • 2.3.1 Cost Saving Opportunities
    • 2.3.2 Global Urbanization Trends
    • 2.3.3 Increasing Global Air Passenger Traffic
  • 2.4 Future Opportunities
  • 2.5 Challenges
    • 2.5.1 Potential Regulatory Changes
    • 2.5.2 Cost Prohibitive in Remote Zones
    • 2.5.3 Advertising Expenditure Highly Cyclical

3. Outdoor Advertising Segments

  • 3.1 Street Furniture
  • 3.2 Billboard
  • 3.3 Transport

4. Outdoor Advertising Market: Geographical Segmentation

  • 4.1 North America
  • 4.2 United Kingdom
  • 4.3 Germany
  • 4.4 France
  • 4.5 Asia- Pacific

5. New Entrants to the Industry - Entry Barriers

6. Competitive Landscape - Major players

  • 6.1 Clear Channel Outdoor Holdings (CCO)
  • 6.2 JCDecaux
  • 6.3 CBS Outdoor
  • 6.4 Lamar Advertising

List of Tables and Figures

Tables:
  • Table 1.1: SIC Classification
  • Table I: Top 20 Outdoor Markets by Ad Spend
  • Table II: Impact of New Technology on Different Media
  • Table III: Potential Number of Sites for Digital Display Deployment
  • Table 4.1: North American Ad Expenditure, by Media
  • Table 4.2: UK Ad Expenditure, by Media
  • Table 4.3: Germany Ad Expenditure, by Media
  • Table 4.4: France Ad Expenditure, by Media
  • Table 4.5: Asia-pacific Ad Expenditure, by Media
  • Table 5.1: Industry Characteristics that Restricts New Players

Figures:
  • Figure 2.1: Global Outdoor Advertising Expenditure (2001-06)
  • Figure 2.2: Global Advertising Expenditure by Media (2006)
  • Figure 4.3 Ad spend by Media ¬ Percentage of Total
  • Figure 4.1 Mega Cities with +10 million population - Current and Forecast
  • Figure 4.2 Global Air Passenger Traffic (2003-06 & 2015e)
  • Figure 6.1: Outdoor Advertising Revenue of Major Players
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