Abstract
Over the years, mobile handsets have developed from a simple communication
device into a friendly multimedia electronic device. While traditional phones
only required a basic receiver, transducer and microphone, today' s fully
loaded handsets require racetrack receiver, dual stereo speakers, hands free,
MP3 capability, microphone, vibrator, and some other accessories like headset
and Bluetooth. As a result, handsets require a significant number of acoustic
devices of smaller size with excellent sound quality to meet the demand of
consumer.
Today, annual shipments of music-enabled handsets are growing at a
faster rate than those of the broad handset market. In addition to the growing
shipment of music phones, there is increase in demand for stereo
sound.
Growing popularity of music phones since the year 2005 means mobile
phones require an increasing number of acoustic devices with better overall
quality. The rising trend towards slimmer phones also underpins demand for
acoustic components of a much smaller size. Increase in demand for
good-quality, smaller, acoustic devices is boosting the dollar content of
acoustic components per handset, which eventually will help offset pricing and
margin pressure for acoustic suppliers.
The report focuses on the global
handset acoustics market -- its size, growth rate, trends, growth drivers,
challenges, etc. Asian handset acoustic market has been covered separately in
the report. It also covers MEMS technology which is considered to be the next
generation component and is highly performance oriented.
The report profiles
most of the major industry players, including their financial information and
key business strategies.
Table of Contents
- 1. Industry Definition and SIC Classification
- 2. Description of Acoustic Components
- Miniature Receiver
- Polyphonic Speaker
- ECM Microphone
- MEMS (micro-electro mechanical systems)
- Multi-function Device
- Speaker Module
- Headset
- Transducer
- 3. Global Acoustic Handset Industry: An Introduction
- 3.1 Global Handset Demand
- 3.2 Technology Roadmap
- 3.3 Industry Trends
- Rising Acoustic Component Demand
- Increasing Demand of Handset Accessories
- Asian Acoustic Makers Gaining Momentum
- Increasing Trend of More than One Speaker Per Handset
- 3.4 Key Challenges
- Produce Acoustic Components that Suits Automated Assembly
- Size or Performance -- What to Choose
- 4. Asian Handset Acoustics Market
- 4.1 Industry Dynamics
- 4.2 Growth Drivers
- Excellent Audio Quality
- IPod enthusiasm Fuels Demand
- 5. MEMS Microphones
- 5.1 Technology Overview
- 5.2 MEMS Microphones Market Size
- 6. Competitive Scenario
- 6.1 Profile of Key Industry Players
- 6.1.1 AAC Acoustic Technology
- Company Overview
- Financial Snapshot
- Business Strategies
- 6.1.2 Merry Electronics
- Company Overview
- Financial Snapshot
- Business Strategies
- 6.1.3 BSE Holdings
- Company Overview
- Financial Snapshot
- Business Strategies
- 6.1.4 Hosiden
- Company Overview
- Financial Snapshot
- Business Strategies
List of Figures and Tables
Figures
Figure 3.1: Music Enabled Phone Shipments (2005-09)
Figure 3.2: Worldwide Shipments of Acoustic Devices by Type (2006-08)
Figure 3.3: Shipment of Hands-free Headsets by Type (2006-08)
Figure 4.1: Asian Hands-free Market Size
Figure 5.1: MEMS and ECM Unit Shipments (2005-08)
Tables
Table 1.1: SIC Classification
Table 3.1: Demand Growth of Global Handsets by Type (2005-08)
Table 3.2: Sales Comparison of Major Acoustic Players
Table 4.1: Asian Acoustic Components Market by Handset Type (2006-08)
Table 5.1: Difference between ECM and MEMS
Table 6.1: Acoustic Component Manufacturers: Competitive Positioning
Table 6.2: AAC Acoustic Technology Financial Snapshot
Table 6.3: Merry Electronics Financial Snapshot
Table 6.4: BSE Holdings Financial Snapshot
Table 6.5: Hosiden Corporation Financial Snapshot
