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市場調査レポート
米国の小児科OTC薬とヘルスケア製品市場
The U.S. Market for Over-the-Counter Pediatric Medication and Healthcare Products
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Abstract
Executive Summary
REPORT SCOPE
This report on the U.S. market for over-the-counter (OTC) pediatric
medications presents an in-depth analysis of the performance of pediatric
drugs in the market. The analysis captures the performance of the market
players, categories and leading brands in terms of revenue growth and volume
growth. It also identifies key issues, drivers, challenges, regulations and
trends affecting the marketplace.
The study focuses on the market movements and the factors that will fuel
sustainable growth. The markets for these products range from the new and
emerging, to the comparatively mature.
CATEGORIES
The market has been classified based on broad types of pediatric ailments. OTC
pediatric medications have been categorized into the following five categories
for the purpose of this study: cold/sinus allergy treatments, internal
analgesics, cough medication, first aid treatments and other pediatric
products. Pediatric cough medications include both, syrups and drops. First
aid treatments comprise first aid tape/gauze/bandage, first aid kits and first
aid antiseptics/ointments. The miscellaneous pediatric medication category
comprises chest rubs, nasal products and bedwetting remedies.
OTC pediatric medication categories:
- Cold/sinus allergy treatments
- Internal analgesics
- Cough medication
- First aid treatments
- Other pediatric products
- Chest rubs
- Nasal products
- Bedwetting remedies
Table of Contents
CHAPTER I: EXECUTIVE SUMMARY
Report Scope
Categories
Methodology
The Market
Key Trends
- Physician Visit Trends
- Drug Delivery Trends
- OTC Pediatric Drug Approvals
- Birth Rates
- Generic Drugs
Market Forecast
The Marketers
The Consumer
Marketing Dynamics
- Johnson & Johnson Dominates Ad Spend
- New Product Introductions
CHAPTER II: THE MARKET
Market Definition
Product Description
Analgesics
- Overview
- Classes of OTC Pediatric Analgesics
- Acetaminophen
- Ibuprofen Products
- Naproxen Products
Combination Formulation
Topical Medications
- Overview
- Classes of OTC Pediatric Topical
Cold, Cough, Allergy, Sinus
- Overview
- Epidemiology of Conditions
Classes of OTC Pediatric Cold, Cough, Allergy, Sinus
- Antihistamines
- Decongestants
- Cough Medications
- Combination Products
Other Remedies
- Nasal Products
- Chest Rubs
- Bedwetting Remedies
First Aid Treatments
Regulatory Environment
- Brand and Generic Names
- The Cost Factor
Pediatric Medication
Issues in Pediatric Drug Testing
- Scientific Issues
- Incentive to Manufacturer
- Ethical Issues
- Limited Population for Certain Disease
History of Pediatric Regulation
- 1977 American Academy of Pediatrics (AAP), Committee
- 1994 Final Pediatric Labeling and Extrapolation
- 1997 Proposed Rule: Pediatric Studies Required
- 1997: FDAMA Exclusivity
- Effectiveness of the Pediatric Exclusivity Provision
- 1998 Final Rule: Pediatric Studies Required
- 2002: Best Pharmaceutical for Children's Act (BPCA)
Sponsor
Pediatric Research Equity Act
Labeling of Children's Drugs
Labeling Principles
Pediatric Labeling
Labeling Changes in 2005
Off-Label Use of Adult Drugs on Children
Clinical Trials for Pediatric Populations
Market Data
Market Segments
- Cold/Sinus/Allergy Treatments
- Analgesics
- Cough Medications Outperform Market
- First Aid Treatments
- Other Pediatric Medications
Key Trends and Growth Factors
Physician Visit Trends
Pediatrician Visits
Total Physician Visits Taper
Penicillin, Most Recorded During Physician Visits
Drug Delivery and Formulation Trends
- Convenience Key to Selecting Kids' Medicines
- Liquids-Preferred Delivery Mode for Kids
- Rapid-Dissolve Tablets
- Oral Strips
- Cough Sprays
- Nasal Swabs
- Spill-Resistant Formulations
Drug Approval Trends
- Since 1996, Most Drugs Approved in 2004
- OTC Pediatric Drug Approvals
Healthcare Expenditure and Insurance Trends
- Growing Healthcare Costs
- Growing Share of Uninsured Population
- Increasing CPI for Medical Care Components
Birth Rates
Self-Medication
Select Pediatric Health Trends and Ailments
- Declining Physical Activity
Child Obesity on the Rise
Pertussis
Generics
Market Forecast
CHAPTER III: THE MARKETERS
OTC Pediatric Cough/Cold Allergy Sinus
- Wyeth to Lead
- Pfizer to Stay Flat
- Decline for Procter & Gamble
- Brands by Unit Sales
OTC Pediatric First Aid Products
- Curad to Lift Beiersdorf Inc
- Johnson & Johnson Brands Losing Market
- 3M Healthcare
- Brands by Unit Sales
OTC Pediatric Internal Analgesic Products
- Motrin and Tylenol Strong brands for McNeil (Johnson
- Children's Advil on a decline
- Warning Labels for Motrin and Advil
- Brands by Unit Sales
Other Medicines
- Chest Rubs
- Procter & Gamble Dominance
- Johnson & Johnson and Mentholatum Co see Downfall
- Novartis Consumer Health Losing out
- Brands by Unit Sales
Nasal Products
- First Years Nasal Aspirators to Dominate
- Luv N Care Shows Upward Swing
- CR Bard Inc and Mabis Healthcare Inc to Lose Out
- Private Label Decline
- Performance for Nasal Spray/Drops/Inhaler Brands
- Brands by Unit Sales
Bedwetting Remedies
CHAPTER IV: THE CONSUMER
- Introduction
- Segmentation
- Note on Simmons Survey Data and Figures
OTC Children's Cough-Cold Products
- Consumer Usage by Type
- Children's Tylenol Cold the Most Preferred Brand
- Brand Preference by Demographics
Children's Fever/Pain Relievers
- Liquid Versus Chewable
- Brand Loyalty for Children's Fever/Pain Relief Products Across Demographics
- Children's Tylenol - Highest Usage
- Brand Preference by Demographics
- Frequency of Usage
First Aid Bandage/Antibiotic
First Aid Ointment/Antiseptic Brands
Brand Preference by Demographics
- Middle Age Group Significant Users of Store Brands Antibiotics
- Lower Income Group - Higher Preference for Store Brand Bandages
- Brands for Anti-Itch
Adhesive Bandages
Simmons Kids Survey For Adhesive Bandages
- Band-Aid - the Leading Brand Among Kids
- Frequency of Usage
CHAPTER V: MARKETING DYNAMICS
Advertising and Promotion
- Johnson & Johnson Dominates Ad Spend
- Tylenol Scholarship 2005
- Price Discounts
- The Cartoon Character Licensing Rage
Drug Distribution & Retailing Overview
- Drug Store Chains
- e-Pharmacies
Retail Trends
- The Triaminic Clinic
- Store Clinics
- Drug Chains Aid Consumers
- Drug Stores Outpace Overall Market
New Product Introductions
- Quick Relief Products Sought the Most
- Natural Products take Center Stage
- Allergy-Free Products
- Flavor Trends
Innovation
CHAPTER VI: COMPANY PROFILES
Procter and Gamble
- Overview
- OTC Pediatric Medication Product Line
- Improved Distribution Strategy
- Johnson & Johnson
- Overview
- OTC Pediatric Medication Product Line
- Innovation: The Key Growth Driver
- Mint-flavored Cough-Cold Liquids
- Mobile Marketing Tour
- Children's Motrin Grape Chewables Alert
- New Children's Tylenol Dye-Free
- New Children's Motrin
- Jr Tylenol Meltaways Stage 4 Fever Tablets
Novartis AG
- Overview
- Innovation: Backbone of the company's growth
Pfizer Inc
Overview
OTC Pediatric Medication Product Line
Pfizer's Growth and Development Strategy
Pfizer's Approval for New Chewable Formulation Of Zyrtec
New Products
- PediaCare Gentle Vapors
- Children's Pedia Care Medicated Freezer Pops
- Children's Benadryl-D Allergy and Sinus Liquid
- Infants' PediaCare Cough Suppressant Oral Drops
Wyeth
- Overview
- OTC Pediatric Medication Product Line
- Expansion: The Driving Factor
- FDA approves Children's Advil Allergy Sinus for Over the Counter Use
Prestige Brands Holding, Inc
- Overview
- OTC Pediatric Medication Product Line
- Future Growth Opportunity
Rohto Pharmaceutical Company Ltd
- Overview
- OTC Pediatric Medication Product Line
3M Company
- Overview
- Nexcare: Unique Marketing Strategy
Beiersdorf AG
- Overview
- Curad
- OTC Pediatric Medication Product Line
- Beiersdorf's Plasters top the global market
- New Product Introductions
- Curad Shrek Sterile Assorted Bandages
- Curad Silver Bandage
- Curad Scar Therapy Clear Pads
Bristol-Myers Squibb Company
- Overview
- Renewed Strategy Focus on Prescription Drugs
Taro Pharmaceuticals Industries Ltd
- Overview
- R&D
- OTC Pediatric Medication Product Line
- New Product Introduction
- Children's ElixSure IB NonSpil Ibuprofen Oral Suspension Syrup
- Taro Children's Allergy Relief Fruit Flavored Syrup
Taro will Manufacture and Supply Elixsure Products to Alterna
Schering-Plough Corporation
- Overview
- OTC Pediatric Medication Product Line
- FDA Approves Children's Claritin
APPENDIX: COMPANY DIRECTORY
CHAPTER I: EXECUTIVE SUMMARY
- Table 1-1: Retail Sales of US OTC Pediatric Medication Categories,
2000-2005
- Table 1-2: Retail Sales Projections of US OTC Pediatric Medications
2005-2010
CHAPTER II: THE MARKET
- Table 2-1: Common OTC Pediatric Cough, Cold, Allergy and Sinus Medications
- Table 2-2: Selected Combination Products
- Figure 2-1: Process for the study of On-Patent Drugs
- Figure 2-2: FDA On-Patent Drug Exclusivity Process
- Figure 2-3: Process for the Study of Off-Patent Drugs
- Figure 2-4: FDA/NIH Off-Patent Drug Process
- Table 2-3: Pediatric Exclusivity Labeling Changes as of November 23, 2005
- Figure 2-5: Retail Sales of US OTC Pediatric Medications, 2000-2005
- Table 2-4: IRI-Tracked Retail Sales of US OTC Pediatric Medication
Categories, 2000-2005
- Table 2-5: US OTC Pediatric Medication Category Shares 2000-2005
- Table 2-6: IRI-Tracked Retail Sales of Other US OTC Pediatric Medication
Categories, 2000-2005
- Figure 2-6: US Physician Visits by Specialty, 2002, (%)
- Table 2-7: US Physician Visit Rates by Select Physician Practice
Characteristics, 2002
- Figure 2-7: US Population Not Visiting Physicians1 by Select Age Groups,
1997-2003 (%)
- Figure 2-8: US Population making One to Three Physician1 Visits Annually,
by Select Age Groups, 1997-2003 (%)
- Figure 2-9: US Population Making Four to Nine Physician1 Visits Annually,
by Select Age Groups, 1997-2003 (%)
- Figure 2-10: US Population Making Ten or More Physician1 Visits Annually,
by Select Age Groups, 1997-2003 (%)
- Table 2-8: US Drug Therapeutic Class Recorded During Physician Visits for
Persons Less than 18 Years of Age 95-96 versus 02-03
- Figure 2-1: US Physician Visits by Age and Gender, 2002
- Figure 2-12: US Physician Visits by Age and Select Ethnicities, 2002
- Table 2-9: US Pediatric Cough/Cold Medication Preference by Type, 2005
- Table 2-10: US Select OTC Pediatric Drug Approvals, 1992-2004
- Figure 2-13: National Health Expenditure, 1993-2003 (in US$ per capita and
as % of GDP)
- Table 2-11: National Health Expenditure, 2000-2003 (in billion $)
- Table 2-12: Projected US Health Expenditure and Per Capita Income,
2004-2010
- Table 2-13: Uninsured Population by Age Group, 2003
- Table 2-14: Population Spending Out-of-Pocket on Prescription Healthcare
1996-2002
- Table 2-15: Population Covered by Private Insurance1 for Healthcare
1996-2002
- Table 2-16: Population Spending Out-of-Pocket on Healthcare, 1998-2002
- Table 2-17: Population Aged Less than 6 Years Spending Out-of-Pocket on
Healthcare, 1998-2002, (%)
- Table 2-18: Population Aged 6 to 17 Years Spending Out-of-Pocket on
Healthcare, 1998-2002, (%)
- Table 2-19: US Consumer Price Index (CPI) for Medical Care Components,
2000-2004
- Table 2-20: US Younger Population Projections by Age Group (Under 5, 5 to
9, 10 to 14) 2000-2030 (in millions)
- Table 2-21: Birth Rate and Women Age Group 2002-2003
- Table 2-22: US Physically Active Younger Population, Grades 9-12, 1999-2003
- Table 2-23: US Prevalence of Child Obesity, Age 6-11 years *, 1988-1994,
1999-2002 (%)
- Figure 2-14: US Prevalence of Pertussis, 1994-2003
- Table 2-24: US Generic Drug versus Branded Drug Performance
- Table 2-25: US Top Five Generic Drug Marketers 2004, (in million $)
- Figure 2-15: Retail Sales Projections of US OTC Pediatric Medications
2005-2010
- Table 2-26: Retail Sales Projections of US OTC Pediatric Medication
Categories (Analgesics; Cold, Sinus, Allergy; Cough Syrups/Drops; First Aid;
Other) 2005-2010
CHAPTER III: THE MARKETERS
- Table 3-1: IRI-Tracked Retail Sales for Leading OTC Pediatric
Cough/Cold/Allergy/Sinus Marketers 2000-2005
- Table 3-2: IRI-Tracked Retail Sales for Leading OTC Pediatric
Cold/Allergy/ Sinus Liquid Brands 2000-2005
- Table 3-3: IRI-Tracked Retail Sales for Select OTC Pediatric
Cold/Allergy/Sinus Tablet Brands 2000-2005
- Table 3-4: IRI-Tracked Retail Sales for Select OTC Pediatric Cough Syrup
Brands, 2000-2005
- Table 3-5: IRI-Tracked Retail Sales for Select OTC Pediatric Cough Drops
Brands, 2000-2005:
- Table 3-6: Unit Sales for Select OTC Pediatric Cold/Allergy/Sinus Brands
2004-200596
- Table 3-7: Average Price per Unit for Select OTC Pediatric
Cold/Allergy/Sinus Brands, 2004-2005
- Table 3-8: IRI-Tracked Retail Sales for Select OTC Pediatric First Aid
Product Marketers, 2000-2005
- Table 3-9: IRI-Tracked Retail Sales for Select OTC Pediatric First Aid
Brands, 2000-2005
- Table 3-10: Unit Sales for Select OTC Pediatric First Aid Brands, 2004-2005
- Table 3-11: Average Price per Units for Select OTC Pediatric First Aid
Brands, 2004-2005
- Table 3-12: IRI-Tracked Retail Sales for Select OTC Pediatric Internal
Analgesic Product Marketer/Brands, 2000-2005
- Table 3-13: Unit Sales for Select OTC Pediatric Internal Analgesic Product
Brands, 2004-2005
- Table 3-14: Average Price per Unit For Select OTC Pediatric Internal
Analgesic Product Brands, 2004-2005
- Table 3-15: IRI-Tracked Retail Sales for Select OTC Pediatric Chest Rub
Products Marketer, 2000-2005
- Table 3-16: IRI-Tracked Retail Sales for Select OTC Pediatric Chest Rubs
Product Brands, 2000-2005
- Table 3-17: Unit Sales for Select OTC Pediatric Chest Rubs Product Brands,
2004-2005
- Table 3-18: Average Price per Unit for Select OTC Pediatric Chest Rub
Product Brands, 2004-2005
- Table 3-19: IRI-Tracked Retail Sales for Select Nasal Aspirator Marketers,
2000-2005
- Table 3-20: IRI-Tracked Retail Sales for Select Nasal Aspirator Brands,
2000-2005
- Table 3-21: IRI-Tracked Retail Sales for Select Nasal Spray/Drops/Inhaler
Marketers, 2000-2005
- Table 3-22: IRI-Tracked Retail Sales for Select Nasal Spray/Drops/Inhaler
Brands, 2000-2005
- Table 3-23: Unit Sales for Select OTC Pediatric Nasal Product Brands,
2004-2005 Copyright c 2006 Kalorama Information,Reproduction without written
permission, in any media now in existence or hereafter developed, in whole or
in any part, is strictly prohibited
- Table 3-24: Average Price per Unit for Select OTC Pediatric Nasal Product
Brands, 2004-2005
- Table 3-25: IRI-Tracked Retail Sales for Select OTC Pediatric Bedwetting
Remedies Product Marketers, 2000-2005
- Table 3-26: IRI-Tracked Retail Sales for Select OTC Pediatric Bedwetting
Remedies Product Brands, 2000-2005
- Table 3-27: Unit Sales for Select OTC Pediatric Bedwetting Remedies
Product Brands, 2004-2005
- Table 3-28: Average Price per Unit for Select OTC Pediatric Bedwetting
Remedies Product Brands, 2004-2005
CHAPTER IV: THE CONSUMER
- Table 4-1: Adult Demographic Profile of Children's Cough/Cold
(Non-Prescription) Product Users, May 2004 May 2005
- Figure 4-1: Percentage of Children's Cough/Cold (Non-Prescription) Product
Users, by Type, May 2004 May 2005
- Table 4-2: Adult Demographic Profile of Children's Cough/Cold
(Non-Prescription) Product Users, by Type, May 2004 May 2005
- Table 4-3: Adult Demographic Profile of Children's Cough/Cold
(Non-Prescription) Product Users, by Sole and Primary Type, May 2004 May
2005
- Figure 4-2: Percentage of Children's Cough/Cold (Non-Prescription) Product
Users, by Brand, May 2004 May 2005
- Table 4-4: Adult Demographic Profile of Children's Cough/Cold
(Non-Prescription) Product Users, by Brands: Children's Tylenol, Robitussin
Pediatric and Dimetapp, May 2004 May 2005
- Table 4-5: Adult Demographic Profile of Children's Cough/Cold
(Non-Prescription) Product Users, by Brands: Children's Benadryl, Pediacare
and Children's Vicks Nyquil, May 2004 May 2005
- Table 4-6: Adult Demographic Profile of Children's Fever/Pain Relief
(Non-Prescription) Product Users, May 2004 May 2005
- Figure 4-3: Percentage of Children's Fever/Pain Relief (Non-Prescription)
Product Users, by Type, May 2004 May 2005
- Table 4-7: Adult Demographic Profile of Children's Fever/Pain Relief
(Non-Prescription) Product Users, by Type, May 2004 May 2005
- Table 4-8: Adult Demographic Profile of Children's Fever/Pain Relief
(Non-Prescription) Product, Sole and Primary Brand Users, May 2004 May 2005
- Figure 4-4: Percentage of Children's Fever/Pain Relief (Non-Prescription)
Product Users, by Brand, May 2004 May 2005
- Table 4-9: Adult Demographic Profile of Children's Cough/Cold
(Non-Prescription) Product Users, by Brands: Children's Tylenol, Children's
Motrin and Children's Advil, May 2004 May 2005
- Figure 4-5: Percentage of Children's Cough/Cold (Non-Prescription) Product
Users, by Frequency of Use, May 2004 May 2005
- Table 4-10: Adult Demographic Profile of Children's Cough/Cold
(Non-Prescription) Product Users, by Frequency of Use, May 2004 May 2005
- Figure 4-6: Percentage of First Aid Ointment/Antiseptic (Non-Prescription)
Users, by Brand, May 2004 May 2005
- Table 4-11: Adult Demographic Profile of First Aid Ointment/Antiseptic
(Non-Prescription) Users, by Brands: Band-Aid, Neosporin and Curad, May 2004
May 2005
- Table 4-12: Adult Demographic Profile of First Aid Antibiotic/Bandage
(Non-Prescription) Store Brand Users, May 2004 May 2005
- Figure 4-7: Percentage of Anti-Itch (Non-Prescription) Product Users, by
Brand, May 2004 May 2005
- Table 4-13: Adult Demographic Profile of Anti-Itch (Non-Prescription)
Product Users, by Brands: Cortizone, Cortaid, Caladryl, Lanacane and Aveeno,
May 2004 May 2005
- Table 4-14: Adult Demographic Profile of Adhesive Bandage Users, May 2004
May 2005
- Figure 4-8: Percentage of Adhesive Bandage Users, by Brands, May 2004
May 2005
- Table 4-15: Demographic Profile of Adhesive Bandage Users (Kids aged
6-11), by Brands: Band-Aid, Curad Kid Size Happy Strips, and Disney
Characters, May 2004 May 2005
- Table 4-16: Demographic Profile of Adhesive Bandage Users (Kids aged
6-11), by Brands: Looney Toons, Pokemon, Sesame Street and Store Brand, May
2004 May 2005
- Figure 4-9: Percentage of Adhesive Bandage Users, by Frequency of Use, May
2004 May 2005
- Table 4-17: Kids Demographic Profile of Adhesive Bandage Users, by
Frequency of Use, May 2004 May 2005
CHAPTER V: MARKETING DYNAMICS
- Table 5-1: US Select OTC Pediatric Medication Marketers by Ad Spend, 2005
- Table 5-2: Top Ten US OTC Pediatric Medication Brands by Ad Spend, 2005
- Table 5-3: US Select Pediatric Medication Introductions Promoted with
FSIs, 2004-2005
- Figure 5-1: US First Aid Accessory Sales through Drug Stores, 2003-2004
(in million $)
- Figure 5-2: US First Aid Accessory Sales Through Drug Stores, 2003-2004
(in million units)
- Table 5-4: Top US First Aid Accessory Brands in Drug Stores, Sales and
Share, 2004
- Figure 5-3: US Cold/Allergy/Sinus Liquid/Powder Sales through Drug Stores,
2003-2004
- Figure 5-4: US Cold/Allergy/Sinus Liquid/Powder Sales through Drug Stores,
2003-2004 (in million units)
- Table 5-5: Top US Cold/Allergy/Sinus Liquid/Powder Brands in Drug Stores,
Sales and Share, 2004
- Figure 5-5: US Cough Syrup Sales through Drug Stores, 2003-2004
- Figure 5-6: US Cough Syrup Sales through Drug Stores, 2003-2004 (in
million units)
- Table 5-6: Top US Cough Syrup Brands in Drug Stores, Sales and Share, 2004
- Table 5-7: US Pediatric Medication Categories by Number of SKUs Launched,
2004-2005:
- Table 5-8: Top Ten US Pediatric Medication Marketers by Number of SKUs
Launched, 2004-2005
- Table 5-9: Top Ten US Pediatric Medication Brands by Number of SKUs
Launched, 2004-2005
- Table 5-10: US Top Ten Pediatric Medication Package Tags by Number of
Brands, 2004-2005
- Table 5-11: US Pediatric Cough and Cold Medication Introductions Tagged
'Quick', 2004-2005
- Table 5-12: US Pediatric First Aid Product Introductions Tagged 'Quick',
2004-2005
- Table 5-13: US Pediatric Analgesic Introductions Tagged 'Quick', 2004-2005
Table 5-14: US Pediatric Medication Introductions Tagged 'Instant', 2004-2005
- Table 5-15: US Pediatric Cough and Cold Medication Introductions Tagged
'Natural'*, 2004-2005
- Table 5-16: US Pediatric First Aid Product Introductions Tagged'Natural'*,
2004-2005
- Table 5-17: US Pediatric Analgesic Introductions Tagged 'Natural'*,
2004-2005
- Table 5-18: US Pediatric Medication Introductions Tagged 'No Allergy',
2004-2005
- Table 5-19: US Pediatric Medication Introductions Tagged 'No Sugar',
2004-2005
- Table 5-20: Top US Pediatric Medication Introductions by Flavor/Fragrance,
2004-2005
- Table 5-21: US Grape-Flavored Pediatric Cough and Cold Medication
Introductions, Brand and Marketer, 2004-2005
- Table 5-22: US Grape-Flavored Pediatric Analgesic Introductions, Brand and
Marketer, 2004-2005
- Table 5-23: US Cherry-Flavored Pediatric Medication Introductions,
2004-2005
- Table 5-24: US Orange-Flavored Pediatric Cough and Cold Medication
Introductions, Brand and Marketer, 2004-2005
- Table 5-25: US Blended Pediatric Medication Introductions, Brand and
Marketer, 2004-2005
- Table 5-26: US Bubblegum-Flavored Pediatric Medication Introductions,
Brand Marketer, 2004-2005
- Table 5-27: US Fruit-Flavored Pediatric Cough and Cold Medication
Introductions, Brand and Marketer, 2004-2005
- Table 5-28: US Eucalyptus-Flavored Pediatric Cough and Cold Medication
Introductions, Brand and Marketer, 2004-2005
- Table 5-29: US Pediatric Medication Introductions by Innovation, 2004-2005
- Table 5-30: US Pediatric Cough and Cold Medication Description, 2004-2005
- Table 5-31: US Pediatric First Aid Product Description, 2004-2005
- Table 5-32: US Pediatric Analgesic Product Description, 2004-2005
CHAPTER VI: COMPANY PROFILES
- Table 6-1: P&G's OTC Pediatric Brand Portfolio
- Table 6-2: Johnson & Johnson OTC Pediatric Brand Portfolio
- Table 6-3: Novartis OTC Pediatric Brand Portfolio
- Table 6-4: Pfizer Inc's OTC Pediatric Brand Portfolio
- Table 6-5: Wyeth's OTC Pediatric Brand Portfolio
- Table 6-6: Prestige Brands OTC Pediatric Brand Portfolio
- Table 6-7: Mentholatum's OTC Pediatric Brand Portfolio
- Table 6-8: 3M Company's OTC Pediatric Brand Portfolio
- Table 6-9: Curad's OTC Pediatric Brand Portfolio
- Table 6-10: Bristol-Myers Squibb OTC Pediatric Brand Portfolio
- Table 6-11: Taro Pharmaceuticals OTC Pediatric Brand Portfolio
- Table 6-12: Schering-Plough Corporation OTC Pediatric Brand Portfolio
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