Pernod Ricard(Malibu, KahlAoa, Hiram Walker Liqueurs, Tia Maria)
RAcmy Cointreau (Cointreau)
Lucas Bols
Beam Global (De Kuyper)
Marnier-Lapostolle (Grand Marnier)
Brown-Forman (Southern Comfort)
Heaven Hill (Hpnotiq)
L&L/Kobrand (AlizAc)
Distell (Amarula)
図表リスト
目次
Abstract
The global sweet liqueurs market has witnessed steady growth every year since
2000, and in 2007 the overall global liqueurs market (including travel retail)
rose by 1.4% to reach 79.2m nine-litre cases.
The liqueurs category is in transition. Its traditional role has been severely
diminished by the decline in after-dinner drinking in many markets, with older
and less well-supported brands appearing to be struggling, and younger,
lower-strength products - the so-called modern liqueurs - faring better.
Fortunately though, traditional liqueurs have been thrown a lifeline with the
growth of cocktail consumption. The cocktail culture is leading many
bartenders to experiment with once relatively obscure liqueur categories, and
suddenly catapult a brand or sub-segment to rapid and unexpected sudden growth.
Plus, many traditional liqueur brands have been busily re-inventing
themselves, highlighting their youthful and contemporary appeal and their
suitability as an ingredient in mixed drinks.
This is the third report in our series of just-drinks/The IWSR titles, and our
first to focus on the liqueurs sector. We investigate trends, such as the move
away from after-dinner drinking, and the number of full-strength spirits
brands, (particularly vodka and rum), that are increasingly encroaching on
liqueurs' territory by their move into flavours, and lower strength versions.
We provide 18 volume data tables and 10 market share charts for the sector,
and comment from industry executives, such as Bardinet export director Estelle
Sauvage.
Table of Contents
Chapter - 1 Scope of the market
Market in transition
Role of cocktails
Performance by segment
Industry structure
Chapter - 2 The major markets
The Americas
United States
Canada
Mexico
Rest of Americas
Argentina
Brazil
Europe
Germany
Spain
France
United Kingdom
Italy
The Netherlands
Russia
Asia
Japan
Travel retail
Chapter - 3 Companies
Diageo (Baileys)
Pernod Ricard (Malibu, Kahlua, Hiram Walker Liqueurs, Tia Maria)
Remy Cointreau (Cointreau)
Lucas Bols
Beam Global (De Kuyper)
Marnier-Lapostolle (Grand Marnier)
Brown-Forman (Southern Comfort)
Heaven Hill (Hpnotiq)
L&L/Kobrand (Alize)
Distell (Amarula)
List of figures
Figure 1: Company shares in United States liqueurs market by 2007 volume
(%)
Figure 2: Company shares in Canadian liqueurs market by 2007 volume (%)
Figure 3: Company shares in German liqueurs market by 2007 volume (%)
Figure 4: Company shares in Spanish liqueurs market by 2007 volume (%)
Figure 5: Company shares in French liqueurs market by 2007 volume (%)
Figure 6: Company shares in UK liqueurs market by 2007 volume (%)
Figure 7: Company shares in Italian liqueurs market by 2007 volume (%)
Figure 8: Company shares in The Netherlands liqueurs market by 2007 volume
(%)
Figure 9: Company shares in Japanese liqueurs market by 2007 volume (%).
Figure 10: Company shares in travel retail liqueurs market by 2007 volume
(%)
List of tables
Table 1: Global liqueurs volume by segment, 2002-2012 (' 000s nine-litre
cases)
Table 2: North America liqueurs volume by segment, 1997-2007 (' 000s
nine-litre cases)
Table 3: Top ten liqueurs brands in United States by volume, 1997-2007
(' 000s nine-litre cases) and 2006 value (US$' 000s)
Table 4: Top ten liqueurs brands in Canada by volume, 1997-2007 (' 000s
nine-litre cases) and 2006 value (US$' 000s)
Table 5: Rest of Americas liqueurs volume by segment, 1997-2007 (' 000s
nine-litre cases)
Table 6: Europe liqueurs volume by segment, 1997-2007 (' 000s nine-litre
cases)
Table 7: Top ten liqueurs brands in Germany by volume, 1997-2007 (' 000s
nine-litre cases) and 2006 value (US$' 000s)
Table 8: Top ten liqueurs brands in Spain by volume, 1997-2007 (' 000s
nine-litre cases) and 2006 value (US$' 000s)
Table 9: Top ten liqueurs brands in France by volume, 1997-2007 (' 000s
nine-litre cases) and 2006 value (US$' 000s)
Table 10: Top ten liqueurs brands in United Kingdom by volume, 1997-2007
(' 000s nine-litre cases) and 2006 value (US$' 000s)
Table 11: Top ten liqueurs brands in Italy by volume, 1997-2007 (' 000s
nine-litre cases) and 2006 value (US$' 000s)
Table 12: Top ten liqueurs brands in The Netherlands by volume, 1997-2007
(' 000s nine-litre cases) and 2006 value (US$' 000s)
Table 13: Asia liqueurs volume by segment, 1997-2007 (' 000s nine-litre
cases)
Table 14: Top ten liqueurs brands in Japan by volume, 1997-2007 (' 000s
nine-litre cases) and 2006 value (US$' 000s)
