Many of the predictions made in the previous edition of just-drinks' Champagne
report have come to fruition since publication in 2009. However, who could
have predicted the ensuing turmoil to engulf the industry from that time (and
continuing to impact today)? Economic downturn, tumbling sales, lowest prices
in nearly a decade, austerity measures affecting disposable incomes and levels
of consumer spending. Just a few of the issues and challenges facing this
troubled drinks sector.
This latest edition provides a global review of the Champagne market. It' s an
essential guide to understanding the sector by reviewing the history and
events since the previous publication. It considers the various decisions made
in response to a worsening crisis, analyses the rationale behind them and
looks to a more optimistic future.
Vranken Pommery Monopole managing director Paul Bamberger: “Our response
to the crisis was to be in the right position with the right product for the
right consumer.”
“In Europe, for instance, Vranken Pommery Monopole has three or four
international brands. That means that every one has its own positioning.
Heidsieck Monopole was very successful because it was exactly the position
that people were looking for - value for money.”
“I definitely think value will be coming back into the market. Champagne
consumption is something that is more and more in the habit of consumers, as
an aperitif and more and more with a meal. And there is an improvement in the
Champagne that we drink.”
Each market is reviewed independently with a summary of highlights and
lowlights in performance, how the top Champagne houses have reacted and what
the future holds.
Data is provided for Champagne shipments to main markets (volume and value)
from 2004 to 2009 and predictions of shipments from 2010 to 2014.
The report also looks at emerging markets, environmental concerns, EU policy
and the threat to plans to extend the appellation.
Use this report to:
understand the size and scope of the market
know what' s driving the trends within the sector
hear what the leading brands' latest thinking is
see what the future holds for the sector
The Top Champagne houses are profiled:
Moet Hennessy
Vranken Pommery Monopole
Lanson-BCC
Laurent-Perrier
Centre Vinicole Champagne Nicolas Feuillatte
Pernod Ricard
Rémy Cointreau
GH Martel
Louis Roederer
Taittinger
Groupe Thiénot
Jacquart (Alliance Champagne)
Duval-Leroy
Bollinger
Leading figures from the industry have been happy to contribute to this latest
research by just-drinks providing insight and comment through exclusive
interviews with:
Bollinger
Champagne Gosset
Champagne Jacquart
CIVC (Conseil Interprofessionnel du Vin de Champagne)
Dominique Pierre
Duval-Leroy
GH Martel
Heidsieck Monopole
Lanson-BCC
Laurent-Perrier
Louis Roederer
Moët & Chandon
Mumm and Perrier-Jouet
Nicolas Feuillatte
Piper-Heidsieck
SGV (Syndicat Général des Vignerons)
Taittinger
Thiénot international
Union des Maisons de Champagne (UMC)
Vranken Pommery Monopole
Report Statistics
Published:October 2010
Pages: 69
Format: PDF
Table of Contents
Chapter 1 - Executive summary
Chapter 2 - The markets
Introduction
Market-by-market analysis
France
United Kingdom
United States
Germany
Belgium
Italy
Japan
Switzerland
Spain
Australia
Netherlands
Russia
China
India
Brazil
Chapter 3 - The companies
Moët Hennessy
Vranken Pommery Monopole
Lanson-BCC
Laurent-Perrier
Centre Vinicole Champagne Nicolas Feuillatte
Pernod Ricard
Rémy Cointreau
GH Martel
Louis Roederer
Taittinger
Groupe Thiénot
Jacquart (Alliance Champagne)
Duval-Leroy
Bollinger
Chapter 4 - Production
Chapter 5 - The economic crisis
Chapter 6 - The environment
List of tables
Table 1: Champagne export shipments by volume and value, 2004-2009 (m
bottles, EURm and %)
Table 2: Predicted Champagne export shipments by volume and value,
2010-2014 (m bottles and EURm)
Table 3: Total Champagne shipments (France plus exports) by volume and
value, 2004-2009 (mbottles, EURm and %)
Table 4: Predicted total Champagne shipments (France plus exports) by
volume and value, 2010-2014 (m bottles and EURm)
Table 5: Champagne domestic shipments within France by volume and value,
2004-2009 (mbottles, EURm and %)
Table 6: Predicted Champagne domestic shipments within France by volume
and value, 2010-2014 (m bottles and EURm)
Table 7: Champagne shipments to the UK, 2004-2009 (m bottles, EURm and %)
Table 8: Predicted Champagne shipments to the UK, 2010-2014 (m bottles and
EURm)
Table 9: Champagne shipments to the US, 2004-2009 (m bottles, EURm and %)
Table 10: Predicted Champagne shipments to the US, 2010-2014 (m bottles
and EURm)
Table 11: Champagne shipments to Germany, 2004-2009 (m bottles, EURm and %)
Table 12: Predicted Champagne shipments to Germany, 2010-2014 (m bottles
and EURm)
Table 13: Champagne shipments to Belgium, 2004-2009 (m bottles, EURm and %)
Table 14: Predicted Champagne shipments to Belgium, 2010-2014 (m bottles
and EURm)
Table 15: Champagne shipments to Italy, 2004-2009 (m bottles, EURm and %)
Table 16: Predicted Champagne shipments to Italy, 2010-2014 (m bottles and
EURm)
Table 17: Champagne shipments to Japan, 2004-2009 (m bottles, EURm and %)
Table 18: Predicted Champagne shipments to Japan, 2010-2014 (m bottles and
EURm)
Table 19: Champagne shipments to Switzerland, 2004-2009 (m bottles, EURm
and %)
Table 20: Predicted Champagne shipments to Switzerland, 2010-2014 (m
bottles and EURm)
Table 21: Champagne shipments to Spain, 2004-2009 (m bottles, EURm and %)
Table 22: Predicted Champagne shipments to Spain, 2010-2014 (m bottles and
EURm)
Table 23: Champagne shipments to Australia, 2004-2009 (m bottles, EURm and
%)
Table 24: Predicted Champagne shipments to Australia, 2010-2014 (m bottles
and EURm)
Table 25: Champagne shipments to the Netherlands, 2004-2009 (m bottles,
EURm and %)
Table 26: Predicted Champagne shipments to the Netherlands, 2010-2014 (m
bottles and EURm)
Table 27: Champagne shipments to Russia, 2004-2009 (m bottles, EURm and %)
Table 28: Predicted Champagne shipments to Russia, 2010-2014 (m bottles
and EURm)
Table 29: Champagne shipments to China, 2004-2009 (000 bottles, EURm and %)
Table 30: Predicted Champagne shipments to China, 2010-2014 (000 bottles
and EURm)
Table 31: Champagne shipments to India, 2004-2009 (000 bottles, EURm and %)
Table 32: Predicted Champagne shipments to India, 2010-2014 (000 bottles
and EURm)
Table 33: Champagne shipments to Brazil, 2004-2009 (000 bottles, EURm and
%)
Table 34: Predicted Champagne shipments to Brazil, 2010-2014 (000bottles
and EURm)
Table 35: Champagne production, yield and grape prices, 2000-2009
