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市場調査レポート
世界のモバイルエンタープライズ市場：デバイス分析・市場予測（2009-2014年）
Future Mobile Enterprise Forecasts, Markets & Devices 2009-2014
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Abstract
This new study provides a comprehensive and detailed analysis of the mobile
enterprise opportunity through to 2014 with critical reviews, commentary and
recommendations.
Within a sizeable forecasting suite, the report includes six year regional
forecasts for business usage, revenues and ARPU split by Voice and data. It
presents data and forecasis for enterprise devices with breakdowns of
smartphones, PDAs, notebooks and netbooks. Enterprise connections are
brokendown by region and by network technologies -2G, 2.5G, 3G and 3.5G, as
well a SIM cards.donqles. wireless data cards and embedded modems.
The report also includes a discussion of the various benefits and potential
pitfalls of enterprises' going mobile' . Key issues such as device management
and security are fully investigated and a number of key recommendations are
given for anyone wishing to capitalise on the opportunity for the unwired
enterprise.
Key questions the report answers:
- What is the size of the Mobile Enterprise opportunity across the world and
how will it evolve over the next five years?
- What areas will generate the most revenues across the sector?
- How will the changing use mobile devices alter the face of mobile business
and what will this mean for vendors and operators?
- What barriers need to be overcome to drive more businesses to ' go mobile' ?
- How does the device security issue really affect the mobile business
proposition?
- What is the future for Business Smartphones, dongles, datacards and
embedded modems?
- What are the main issues for enterprises to consider when adapting their
work processes and computer-based applications for the mobile environment?
Key Benefits:
- A unique source of combined research & analysis for the future mobile
enterprise marketplace including technologies, market characteristics and
forecasts.
- Practical analysis of the emerging opportunities for vendors and operators.
- Unique insight: interviews of leading players with significant experience
of the future mobi1e enterprise market.
- Benefit from fresh thinking and intelligent Market assessment.
Table of Contents
Executive Summary
1. The Mobile Enterprise Market
- The Unwired Enterprise Scenario
- Market Drivers
- Digital economy drives enterprise market; Benefits of enterprise
mobility; Disadvantages of enterprise mobility
- lndustry Verticals
- Mobile enterprise platorms used across many industries;
Finance/banking/insurance;
Healthcare;Manufacturing/logistics;Pharmaceuticals; Public sector
- Mobile Device Management & Security
- Mobile device management: MDM summary; OMA device management;
Mformation' s view; RIM' s view
- Mobile device security: RIM' s view
2. Mobile Services & Applications
- Mobile Enterprise Services Value Chain ' Real-Time' Communications:
Voice and Video
- Voice telephony; Video communiations
- Messaging: Mobile Email, IM and SMS
- SMS/MMS; Mobile email; Push email; Mobile messaging; Unified messaging
- Computing & lnformation Access
- Business Process Applications
- Other Applications
3. Access Platforms & Devices
- Key Mobile Platforms
- Public cellular networks: 2G/2.5 G/3G/3.9G/4G
- Public trunked mobile radio networks: SMR
- Private wireless networks: wireless LANs; TETRA
- Key Mobile Devices
- PDAs: overview; typical features; wireless connectivity/synchronisation;
rugged PDAs
- Pocket PCs; Smartphones
- Mobile computers:laptops;dongles; notebooks; netbooks; usage of wireless
connectivity via mobile computing devices
- Ultra-mobile PCs; Internet tablet; Mobile internet devices; Dedicated
function hand-held devices
4. Key Player Strategies
- lntroduction
- Research ln Motion(RIM)
- Overview; Financial performance; Blackberry solution portfolio
(Blackberry enterprise solution); Blackberry Unite!; Blackberry application
storefront; Blackberry integration with Lenovo laptop computers
- Nokia
- Overview; Financial performance; Products (devices; services & software)
- Motorola
- Overview; Financial performance; Products (mobile device portfolio;
enterprise mobility product portfolio; new enterprise digital assistant)
- Microsoft
- Overview; Financial performance; Microsoft Windows Mobile (operating
system; mobile devices; looking ahead; Vodafone offers Microsoft online
services)
- Dexterra
- Overview; Interview; Products (Virgin Media case study; Parts Associates
case study; ROI calculator)
- Mformation Technologies
- Overview; Product (platform; achievements); Interview
- Sybase
- Overview; Financial performance; Products (Sybase unwired platform;
Afaria mobile management and security software; iAnywhere mobile office; SQL
Anywhere database management software
- VeriSign
- Overview; Financial results; VeriSign mobile enterprise services
(features; multiple modalities for message delivery; intelligent message
processing
5. Hurdles to Adoption & Deployment
- Device Form,Capacity, and Battery Life
- HandsetUserlnterfaces/Operating Systems
- Problems in accessing services and applications; Problems in utilising
multiple applications simultaneously
- Network Speed and Coverage; Data Service Costs; Security and Mobile
Device Management; The Recession
6. Forecasts: Connections, Revenues & ARPUs (by 8 regions N & S
America; W & E Europe; Far East & China; lndian Sub Continent; Rest of Asia
Pacific; Africa & Middle East)
- Assumptions & Methodology
- Mobile Connections
- Mobile enterprise connections global; business (ratios / subscriptions)
- Business mobile connections by technology (2/2.5G / 3G; 3.5/3.9G)
global; regional
- Enterprise Mobility Revenues
- Mobile business revenue: operator- billed revenues; revenues expressed
as a proportion of total billed revenue; growth of revenues; total
- Mobile business ARPU:operator- billed ARPUs; operator-billed non- voice;
business mobile ARPUs
7. Forecasts: Devices & Access Media (by 8 regions)
- Enterprise Devices
- Devices operating across multiple technology platforms (numbers in
usel:handsets;PDAs;laptops/notebooks; netbooks; other devices total (and
changing penetration)
- Enterprise Mobility Access Media
- Network access via: handset SIMs wireless dongles; wireless datacards
embedded wireless modems/modules
8. Recommendations
- Mobile Applications; Mobile Device
- Management & Security
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