モバイルコマース市場の予測：ペイメント・チケッティング・クーポン・バンキング（2008-2013年）

原文目次

Abstract

This strategic report provides the most critical synopsis of the mobile commerce market to date, crucially considering the potential impact of the current and future economic downturn on each of the sub sectors up until 2013.

It considers three different scenarios; best case, median and worst case and provides global forecasts for gross transaction values for each the following sub sectors; Mobile Payments (including Digital and Physical Payments, Contactless NFC and Mobile Money Transfer), Mobile Ticketing, Mobile Coupons and Mobile Banking.

The report investigates a number of key market forces within the downturn, such as the impact of reduced business financing for companies innovating and developing technologies within the m-commerce marketplace.

• What are the prospects for the mobile commerce market in the global downturn?
• Which mobile commerce market segments will be most resistant to the downturn?
• Where is the mobile commerce market headed in the future?
• What are the top growth segments of the mobile commerce market?
• What are the applications and services strategies of leading mobile commerce players?
• What will be the forecast gross transaction value of the main mobile commerce market segments in 2013?

• A unique source of combined research and analysis for the mobile commerce marketplace including technologies, market characteristics and forecasts.
• Practical analysis of the emerging opportunities for vendors and operations.
• Unique insights: includes interviews of leading players with significant experience of the mobile commerce market.
• Benefit from fresh thinking and intelligent market assessment.

Table of Contents

Glossary

Executive Summary

• Mobile Commerce Market Trends
• Mobile Commerce in the Downturn
• Market Projections
  • Figure ES.1: Mobile Commerce Market Segmentation
  • Figure ES.2: Mobile Commerce Market Size ($m) - Financial Services Segments 2013
  • Figure ES.3: Mobile Commerce Market Size ($m) - Non-Financial Services Segments 2013
• Market Projections: Downturn Impact
  • Figure ES.4: Mobile Commerce Downturn Impact: Best Case 2008 Forecast vs. Worst Case Forecast (% variance)
• Drivers, Constraints and Applications
  • Figure ES.5: Mobile Commerce: Top 3 Drivers and Constraints
• Recommendations
• Report Scope & Objective

1. Mobile Commerce Market

• 1.1 Report Scope & Objective
• 1.2 Market Segmentation
  • Figure 1.1: Mobile Commerce Market Segmentation
• 1.3 Market Segment Definitions
  • 1.3.1 Mobile Payments
    • Figure 1.2: mCommerce Payment Process
      • i Digital & Physical Goods
      • ii Contactless NFC
      • iii Mobile Money Transfer
  • 1.3.2 Mobile Ticketing and Coupons
    • i Mobile Ticketing
    • ii Mobile Coupons
  • 1.3.3 Mobile Banking
• 1.4 Mobile Commerce Market Trends
  • 1.4.1 Tellabs
    • Figure 1.3: Tellabs Mobile Backhaul Solution
  • 1.4.2 Bango
    • Figure 1.4: Bango Analytics User Data Snapshot
  • 1.4.3 Mobile Web
• 1.5 Mobile Commerce Drivers & Constraints
  • Figure 1.5: Mobile Commerce: Top 3 Drivers and Constraints
  • 1.5.1 Top 3 Drivers
  • 1.5.2 Additional Drivers
    • Table 1.1: Mobile Commerce - Additional Drivers by Segment
  • 1.5.3 Top 3 Constraints
  • 1.5.4 Additional Constraints
    • Table 1.2: Mobile Commerce - Additional Constraints by Segment

2. Digital and Physical Goods

• 2.1 Introduction
• 2.2 Applications and Services
  • 2.2.1 Premium Rate SMS (PRSMS) Payment
    • i. North America
    • ii. Western Europe
    • iii. Sybase 365
  • 2.2.2 Mobile Phone Bill - “Direct to Bill” Payment
    • i. Applications & Services Examples
      • a. Cricket
      • b. U.S. Cellular
    • ii. Valista
      • Figure 2.1: PRSMS Transaction
      • Figure 2.2: Direct-to-bill Transaction
  • 2.2.3 Online - Payment for the Mobile Web & WAP Billing
    • i. Applications & Services Examples
      • a. Eastern Europe: GetJar
      • b. Western Europe: Bango
      • c. North America: mPoria
        • Figure 2.3: Presenting Products at an mPoria Enabled Mobile Store
      • d. North America: Digby
        • Figure 2.4: Digby' s Blackberry Service
      • e. Payforit in the UK - WAP “one click” Payment
  • 2.2.4 SMS Payment - Mobile Wallet & Account Based Payment
    • i. Applications & Services Examples
      • a. North America: PayPal
        • Figure 2.5: PayPal Mobile Checkout
      • b. North America: ShopText
      • c. Western Europe: LUUP
      • d. Western Europe: Bank of Ireland
      • e. Eastern Europe: Upaid
      • f. Far East & China
      • g. Indian Sub Continent
• 2.3 Specific Drivers and Constraints
  • Figure 2.6: Digital & Physical Goods: Specific Drivers and Constraints
  • 2.3.1 Specific Drivers
  • 2.3.2 Specific Constraints
• 2.4 Digital & Physical Goods Market Forecast
  • 2.4.1 Digital Goods
    • Figure 2.7: Total Remote Mobile Payment Gross Transaction Value for Digital Goods ($m) by Key Regions 2008-2013
    • Table 2.1: Total Remote Mobile Payment Gross Transaction Value for Digital Goods ($m) by 8 Key Regions 2008-2013
  • 2.4.2 Physical goods
    • Figure 2.8: Total Remote Mobile Payment Gross Transaction Value for Physical Goods ($m) by 8 Key Regions 2008-2013
    • Table 2.2: Total Remote Mobile Payment Gross Transaction Value for Physical Goods ($m) by 8 Key Regions 2008-2013
  • 2.4.3 Digital and Physical Goods Combined
    • Figure 2.9: Global Digital and Physical Goods Mobile Payment Market: Gross Transaction Value ($m) by 8 Key Regions 2008-2013
    • Table 2.3: Global Digital and Physical Goods Mobile Payment Market: Gross Transaction Value ($m) by 8 Key Regions 2008-2013
    • Figure 2.10: Global Remote Digital and Physical Goods Mobile Payment Market: Gross Transaction Value (%) Comparison 2008 & 2013
    • Figure 2.11: Global Personal Consumption Expenditure Comparison 2001 & 2007

3. Mobile Ticketing

• 3.1 Introduction
• 3.2 Transport Mobile Tickets
  • 3.2.1 UK
    • i. Chiltern Railways
      • Figure 3.1: Chiltern Railways eticket Link
    • ii. Heathrow Express
    • iii. O2 Wallet Trial & Oyster Card
  • 3.2.2 Italy
    • i. Trenitalia
  • 3.2.3 France
    • i. Air France
      • Figure 3.2: Air France Mobile Ticketing
  • 3.2.4 Germany
    • i. Lufthansa
      • Figure 3.3: Lufthansa Mobile Portal
  • 3.2.5 Austria
    • i. A1 Mobilkom
      • Figure 3.4: A1 Mobilkom Train Ticket Purchase
  • 3.2.6 Poland
    • i. LOT Polish Airlines
  • 3.2.7 India
    • i. Kingfisher Airlines
  • 3.2.8 Japan
    • i. Mobile FeliCa (osaifu-keitai)
• 3.3 Sport Mobile Tickets
  • 3.3.1 USA
    • i. Tickets.com
      • Figure 3.5: Tickets.com Home Page
      • Figure 3.6: Mobile Tickets at Washington Nationals
  • 3.3.2 UK
    • i. Everton Football Club
      • Figure 3.7: Everton Football Club Txt2Ticket Service
  • 3.3.3 India
    • i. IPL Cricket
      • Figure 3.8: Indian Premier Cricket League Mobile Ticket Delivery
• 3.4 Entertainment & Events Mobile Tickets
  • 3.4.1 India
    • i. Adlabs & PVR
  • 3.4.2 USA
    • i. Fandango
      • Figure 3.9: Fandango For Your Mobile Phone
    • ii. RepeatSeat.com
  • 3.4.4 Singapore
    • i. Singapore Air Show
• 3.5 Specific Drivers and Constraints
  • Figure 3.10: Mobile Ticketing: Specific Drivers and Constraints
  • 3.5.1 Specific Drivers
  • 3.5.2 Specific Constraints
• 3.6 Market Forecast
  • Figure 3.11: Total Mobile Ticketing Transaction Value ($m) by 8 Key Regions 2008-2013
  • Table 3.1: Total Mobile Ticketing Transaction Value ($m) by 8 Key Regions 2008-2013

4. Mobile Coupons

• 4.1 Introduction
• 4.2 Country Examples
  • 4.2.1 USA
    • i. Tickets.com
    • ii. Fandango
    • iii. Ikea
  • 4.2.2UK
    • i. Corney & Barrow
    • ii. Harveys/ITV
  • 4.2.3 Portugal
    • i. McDonalds
  • 4.2.4 Germany
    • i. H&M; Gavitec
      • Figure 4.1: Gavitec Mobile Coupons at an H&M Shop
  • 4.2.5 Germany
    • i. Gavitec: Casual Clothing Retailer
  • 4.2.6 Japan
    • i. McDonalds
    • ii. NTT DoCoMo Toruca Service
      • Figure 4.2: NTT DoCoMo ToruCa in Use
      • Figure 4.3: NTT DoCoMo ToruCa Structure
  • 4.2.7 Korea
    • i. SK Telecom OK CouFun Service
  • 4.2.8 Singapore
    • i. NETS
  • 4.2.9 India
    • i. MoneySaver
      • Figure 4.4: MoneySaver SMS Mobile Coupon Service
• 4.3 Specific Drivers and Constraints
  • Figure 4.5: Mobile Coupons: Specific Drivers and Constraints
  • 4.3.1 Specific Drivers
  • 4.3.2 Specific Constraints
• 4.4 Market Forecast
  • Figure 4.6: Total Mobile Coupons Redemption Value ($m) by 8 Key Regions 2008-2013
  • Table 4.1: Total Mobile Coupons Redemption Value ($m) by 8 Key Regions 2008-2013

5. NFC & FeliCa Payments

• 5.1 Introduction
• 5.2 NFC Uses
  • Figure 5.1: Oyster Card Using MIFARE Technology
  • Figure 5.2: Uses of NFC
• 5.3 FeliCa Uses
  • Figure 5.3: Uses of FeliCa
• 5.4 Applications and Services Examples
  • 5.4.1 GSM Association
    • Figure 5.4: GSMA Pay-Buy Mobile Participants
    • Figure 5.5: Pay-Buy Mobile Purchasing Process
    • Figure 5.6: Pay-Buy Mobile Ecosystem
    • Figure 5.7: GSMA PBM Pilots
  • 5.4.2 North America
    • Figure 5.8: Contactless Acceptance at U.S. Merchants - June 30, 2007
    • Figure 5.9: Visa payWave Payment Options
  • 5.4.3 South America
  • 5.4.4 Western Europe
    • i. Overview
      • Figure 5.10: mobilkom austria: Purchase of Train Tickets
    • ii. Logica: C1000 Supermarket Trial
    • iii. O2 UK
      • a. London Fashion Week February 2008
      • b. O2 Wireless Festival 2007
    • iv. Italy
    • v. France
  • 5.4.5 Far East & China
    • i. NTT DoCoMo
      • Figure 5.11: NTT DoCoMo Osaifu-Keitai e-wallet Handset Services
    • ii. SK Telecom
  • 5.4.6 Rest of Asia Pacific
  • 5.4.7 Africa & Middle East
• 5.5 Specific Drivers and Constraints
  • Figure 5.12: NFC: Specific Drivers and Constraints
  • 5.5.1 Specific Drivers
  • 5.5.2 Specific Constraints
• 5.6 Market Forecast
  • Figure 5.13: Total Value of NFC Transactions ($m) by 8 Key Regions 2008-2013
  • Table 5.1: Total Value of NFC Transactions ($m) by 8 Key Regions 2008-2013

6. Mobile Money Transfer

• 6.1 Introduction
• 6.2 Regional Examples
  • 6.2.1 North America
    • i. Trumpet Mobile
      • Figure 6.1: Trumpet' s Western Union Money Transfer Service
    • ii. Obopay
    • iii. Monitise: Everlink
    • iv. PayPal and Sprint
  • 6.2.2 Western Europe
    • i. Moneytext
    • ii. Crandy
    • iii. LUUP
  • 6.3.3 Indian Sub Continent
    • i. Bharti Airtel/Western Union
    • ii. Obopay/YES BANK
    • iii. Visa
  • 6.2.4 Rest of Asia Pacific
    • i. SmartMoney .
      • Figure 6.2: SmartMoney Service Features
      • Figure 6.3: SmartMoney Transfer Process
    • ii.Globe GCASH
  • 6.2.5 Africa & Middle East
    • i. Vodafone
    • ii. MTN
    • iii. Celpay
    • iv. MoneyBox Africa
    • v. Monitise: Made in Africa
    • vi. Etisalat
• 6.3 Specific Drivers and Constraints
  • Figure 6.4: Mobile Money Transfer: Specific Drivers and Constraints
  • 6.3.1 Specific Drivers
  • 6.3.2 Specific Constraints
• 6.4 Market Forecast
  • 6.4.1 National Mobile Money Transfers Forecast
    • Figure 6.5: Total Value of National Transactions p.a. ($m) by 8 Key Regions 2008 - 2013
    • Table 6.1: Total Value of National Transactions p.a. ($m) by 8 Key Regions 2008 - 2013
  • 6.4.2 International Mobile Money Transfers Forecast .
    • Figure 6.6: Total Value of International Transactions p.a. ($m) by 8 Key Regions 2008 - 2013
    • Table 6.2: Total Value of International Transactions p.a. ($m) by 8 Key Regions 2008 - 2013
    • Figure 6.7: Worldwide Remittances p.a. ($bn) 2001 - 2007 .
    • Figure 6.8: Worldwide Remittances Growth p.a. 2001 - 2007
  • 6.4.2 National and International Mobile Money Transfers Forecast
    • Figure 6.9: Total Value of All Mobile Money Transfers p.a. ($m) by 8 Key Regions 2008 - 2013
    • Table 6.3: Total Value of All Mobile Money Transfers p.a. ($m) by 8 Key Regions 2008 - 2013
    • Figure 6.10: Comparison of National & International Mobile Money Transfer Values (% of all) 2008 - 2013

7. Mobile Banking

• 7.1 Introduction
• 7.2 Applications & Services Examples
  • 7.2.1 North America
    • i. Bank of America
      • Figure 7.1: Bank of America Mobile Screens
    • ii. Wells Fargo Corporate
      • Figure 7.2: Wells Fargo CEO Mobile Service
    • iii. Wells Fargo Retail
      • Figure 7.3: Wells Fargo Retail Mobile Banking
  • 7.2.2 Western Europe
    • i. Monitise/MONILINK
      • Figure 7.4: MONILINK: Enabling the Mass Market in Banking and Payments
      • Figure 7.5: MONILINK User Base by Age
      • Figure 7.6: MONILINK Weekly and Monthly Usage Profiles
      • Figure 7.7: MONILINK Time of Day Usage Profiles
      • Figure 7.8: Monitise MONILINK Revenue Model
    • ii. Lloyds TSB Commercial
      • Figure 7.9: Lloyds TSB Commercial Telephone Service Centre Calls
      • Figure 7.10: Lloyds TSB Commercial SMS Text Alert Service Take Up (users)
      • Figure 7.11: Lloyds TSB Commercial SMS Text Alert Service Customer Satisfaction 2005 to 2008
      • Figure 7.12: Lloyds TSB Retail Mobile Banking Pack Screenshot
    • iii. Barclays
    • iv. Postbank
  • 7.2.3. Eastern Europe
    • i. Garanti Bank
      • Figure 7.13: Garanti Alternative Distribution Channel Strategy Rationale
      • Figure 7.14: Garanti Mobile Banking Service
  • 7.2.4 Far East & China
    • i. China Merchants Bank
    • ii. SK Telecom
    • iii. NTT DoCoMo
    • iv. Mobile Money Ventures Hong Kong
      • Figure 7.15: Mobile Money Ventures Mobile Banking Screenshot
  • 7.2.5 Indian Sub Continent
    • i. Union Bank of India
  • 7.2.6 Rest of Asia Pacific
    • i. National Australia Bank
  • 7.2.7 Africa & Middle East
    • i. Standard Chartered Bank UAE
• 7.3 Specific Drivers and Constraints
  • Figure 7.16: Mobile Banking: Specific Drivers and Constraints
  • 7.3.1 Specific Drivers
  • 7.3.2 Specific Constraints
• 7.4 Market Forecast
  • 7.4.1 MBPP (Mobile Bill Payment and Presentation) “Pull” Service Transaction Value
    • Figure 7.17: Total MBPP Transaction Value ($m) by 8 Key Regions 2008-2013
    • Table 7.1: Total MBPP Transaction Value ($m) by 8 Key Regions 2008-2013

8. Mobile Commerce: Downturn Impact Analysis

• 8.1 Economic Environment
  • 8.1.1 Global Volatility
  • 8.1.2 Guidance: Impact on 2008 Forecasts
• 8.2 Digital Goods Purchases
  • 8.2.1 Key Market Forces
    • Table 8.1: Digital Goods - Impact of Key Market Forces
  • 8.2.2 Market Forecast: Best & Worst Case Scenarios
    • Figure 8.1: Digital Goods Purchases Market ($m) Best Case 2008 Forecasts Compared With Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.2: Digital Goods Purchases Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Figure 8.2: Digital Goods Purchases Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.3: Digital Goods Purchases Market Growth Rate (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
• 8.3 Physical Goods Purchases
  • 8.3.1 Key Market Forces
    • Table 8.4: Physical Goods - Impact of Key Market Forces
  • 8.3.2 Market Forecast Impact: Best & Worst Case Scenarios
    • Figure 8.3: Physical Goods Purchases Market ($m) Best Case 2008 Forecasts Compared With Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.5: Physical Goods Purchases Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Figure 8.4: Physical Goods Purchases Market (%) Best Case 2008 Forecasts Compared With Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.6: Physical Goods Purchases Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
• 8.4 Mobile Ticketing
  • 8.4.1 Key Market Forces
    • Table 8.7: Mobile Ticketing - Impact of Key Market Forces
  • 8.4.2 Market Forecast Impact: Best & Worst Case Scenarios
    • Figure 8.5: Mobile Ticketing Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.8: Mobile Ticketing Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Figure 8.6: Mobile Ticketing Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.9: Mobile Ticketing Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
• 8.5 Mobile Coupons
  • 8.5.1 Key Market Forces
    • Table 8.10: Mobile Coupons - Impact of Key Market Forces
  • 8.5.2 Market Forecast Impact: Best & Worst Case Scenarios
    • Figure 8.7: Mobile Coupons Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.11: Mobile Coupons Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Figure 8.8: Mobile Coupons Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.12: Mobile Coupons Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
• 8.6 Contactless NFC
  • 8.6.1 Key Market Forces
    • Table 8.13: Contactless NFC - Impact of Key Market Forces
  • 8.6.2 Market Forecast Impact: Best & Worst Case Scenarios
    • Figure 8.9: Contactless NFC Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.14: Contactless NFC Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Figure 8.10: Contactless NFC Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.15: Contactless NFC Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
• 8.7 Money Transfer
  • 8.7.1 Key Market Forces
    • Table 8.16: Money Transfer - Impact of Key Market Forces
  • 8.7.2 Market Forecast Impact
    • Figure 8.11: Money Transfer Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.17: Money Transfer Market ($m) Best Case 2008 Forecast Compared with Median Downturn Scenario & Worst Case Downturn Scenario 2009-2013
    • Figure 8.12: Money Transfer Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.18: Money Transfer Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
• 8.8 Mobile Banking
  • 8.8.1 Key Market Forces
    • Table 8.19: Mobile Banking - Impact of Key Market Forces
  • 8.8.2 Market Forecast Impact: Best & Worst Case Scenarios
    • Figure 8.13: Mobile Banking Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.20: Mobile Banking Market ($m) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Figure 8.14: Mobile Banking Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013
    • Table 8.21: Mobile Banking Market (%) Best Case 2008 Forecasts Compared With a Median Downturn Scenario & a Worst Case Downturn Scenario 2009-2013

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