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市場調査レポート
TV市場（2020年）：Webへの移行
Television 2020: The Web Migration
| 発行 |
IDATE |
| 出版日 |
2009年06月 |
商品コード |
91899 |
| ページ情報 |
英文 100 pages |
| 価格 |
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当商品の販売は、2011年11月23日を持ちまして終了しました。
Abstract
This report provides a look at the future shape of the TV market, based on a
forward-looking analysis that combines
- an in-depth diagnosis of the sector,
- an analysis of the macro-economic trends
- and a set of development scenarios, with figures for Europe and United
States.
Key questions
- Can we make a distinction between current upheavals and overriding trends
in the sector?
- How to measure the issues tied to key innovations: new viewing habits,
revolutionised access, changes in TV and video services, a redistribution of
sources of financing?
- How will media companies emerge from the crisis?
- Is there a shift towards integrated pan-European conglo- merates?
- What are the most likely development scenarios for TV?
- "My Video Web"
- "Broadcasting as Usual"
- "Community TV"
Market figures for each of the countries examined (France, Germany,
Italy, Spain, the UK, the United States): TV reception modes, Viewing time,
Advertising market, Pay-TV market
Methodology
Methodology: a rigorous approach
This report provides development scenarios for the TV and video sector up to
2020, based on macro-economic scenarios that integrate hypotheses on the
market environment, lifestyle and the networking individual, and by
combining:
- analysis of the key development factors:usage, access, services, financing
and market players
- construction of TV 2020 scenarios: IDATE shares its view of the expected
development trajectory for each of the key issues. Their combination forms the
basis of development scenarios for the TV sector as a whole.
- figures for the benchmark scenario: the scope of analysis includes
developed countries, with figures for the benchmark scenario applying to the
United States and Western Europe' s five main markets: Germany, Spain, France,
Italy and the UK.
From scenario modelling to market figures
IDATE has identified 20 factors, broken down into 5 categories, which will
shape the TV sector' s evolution. The combination of the expected development
path for each factor allows us to establish exclusive scenarios - one of
which IDATE has selected as the benchmark scenario, for which figures are
provided. The impact and scope of these developments allow us to paint a
detailed view of the future state of the television market, and to provide
users with a set of benchmark figures, market data and national forecasts
up to 2020.:
- Access
- 1. Managed networks and open networks
- 2. The digital home and devices
- Financing
- 3. Advertising market
- 4. Pay-TV
- 5. Public financing
- The players
- 6. Content providers
- 7. Telcos
- 8. Internet companies
- 9. CE manufacturers
- 10. Regulators
- Usage
- 11. TV' s role in leisure time
- 12. Time-shifted viewing
- 13. Piracy and free content
- 14. Development of social networks
- 15. Consumers as content producers
- Services
- 16. Picture quality
- 17. Services on demand
- 18. Enhanced TV
- 19. Mobile TV
- 20. New TV services' weight in the equation
Table of Contents
1. Executive Summary
2. Methodology
3. The Scenarios
- 3.1. Three macro-economic scenarios
- 3.1.1. Key variables
- 3.1.2. The withdrawal scenario
- 3.1.3. The social networking scenario
- 3.1.4. The tribe scenario
- 3.2. TV scenario construction
- 3.2.1. Approach
- 3.2.2. Key factors, according to the three macro-economic scenarios
- Uses
- Access
- Services
- Financing
- Player strategies
- 3.3. TV 2020: three disruption scenarios
- 3.3.1. Scenario 1: "Broadcast as Usual"
- 3.3.2. Scenario 2: "My Video Web"
- 3.3.3. Scenario 3: "Community TV"
- 3.3.4. Figures for the benchmark scenarios
- Which benchmark scenario?
- Scenario figures
- Overall modelling results
- 3.4. Crisis caused by migration to the Web
4. Key Innovation Factors
- 4.1. A third phase in the TV market' s development
- 4.2. Key factors to the TV sector' s evolution
5. Key Innovation Factors: Consumption
- 5.1. TV viewership, 2000-2008
- Individual TV viewing on the rise
- A 2nd generation of general entertainment channels
- 5.2. Television' s role in people' s leisure time
- TV: most time devoted to ICT
- TV: a small part of households' ICT budget
- 5.3. Time-shifted viewing
- Audience moving away from live viewing
- Internet enabling time-shifted viewing
- 5.4. Piracy and free content
- 5.5. Role played by social networks
- 5.6. Consumers as content producers
- User-created content or User-distributed content?
6. Key Innovation Factors:Access
- 6.1. State of affairs: accessing TV
- 6.1.1. New video networks
- 6.1.2. Mobile video networks
- DVB-T & DVB-H, Wi-Fi & WiMAX, the IP chain
- 6.2. Integration into the digital home
- 6.2.1. New video devices
- 6.2.2. Three visions of the digital home
- The terminal-centric household: PC or TV
- The user-centric household
- The network-centric household: online or local
- 6.2.3. The shift to Open TV
- 6.2.4. Device + service bundles
7. Key Innovation Factors:Services
- 7.1. TV & Video services, 2000-2008
- TV channels: growth or consolidation?
- HD DVD: growth outlet?
- 7.2. Picture quality: what role for 3D?
- 7.3. Services on demand
- 7.3.1. Video on demand
- 7.3.2. Catch-up TV
- 7.4. Enhanced TV
- 7.5. Mobile services
- 7.6. Role of online video services
8. Key Innovation Factors:Financing
- 8.1. TV financing, 2000-2008
- TV' s share of advertising spending
- Pay-TV driving market growth
- 8.2. Advertising: competition & decreasing prices
- Changes to the Web on TV model
- Internet and advertising
- Key role of agencies and ad space sellers
- 8.3. Pay-TV
- Premium channels: high end, innovation
- Specialty channel packages
- Conflicts in the value chain
- 8.4. Public financing
9. Player Strategies
- 9.1. Initiatives from content providers
- Must-see vs. syndication
- TV channels' online strategies
- Premium video and back catalogue
- 9.2. Other players
- Associated documents
- Database & forecasts (Excel): France,
- Germany, Italy, Spain, the UK, the United States
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