Eコマース市場

e-Commerce

発行	IDATE
出版日	2009年02月	商品コード	81554
ページ情報	英文 100 pages
価格	こちらの商品の販売は終了いたしました。

概要
原文目次
関連レポート

当商品の販売は、2011年11月23日を持ちまして終了しました。

原文目次

Abstract

Overview

The e-Commerce market is enjoying double-digit growth, sustained by the ever-growing number of Internet users, their increased familiarity with online shopping and by attractive offers.

This report provides an in-depth examination of e-tailers' business models, of the challenges and innovations in the e-Commerce sector, along with an analysis of opportunities for operators.

Key questions

How are the leading e-commerce players positioned: pure players, traditional retailers and mail order companies?
e-tailers: detailed cost structure. What are the expected profitability levels for the different business models?
Online/offline: What differences in profit levels?
Is the e-commerce model scalable or more akin to classic retail?
What innovations to respond to new challenges: affiliation, rich media, flash sales, 3D, click-to-call, virtual agents, widget, social networking, blogs, IM...?
What opportunities for operators: direct sales, monetising their audience, B2B2C?

⇒Key market data and forecasts for Europe and the United States up

Case Studies

Amazon
Barnes & Noble
Bill Me Later
eBay
Kinset
Meetic
La Redoute
ReceiveAndPay
Tailgate Technologies
Vente Privee

1. Introduction

1.1. Definition of e-Commerce
B2C
Intermediation platforms: B2B2C, C2C

1.2. Consumption
Increasingly widespread
Increasingly frequent.....
Internet user categories
Motives for online shopping

2. e-Commerce Value Chain

2.1. The market
A thriving market
- Steadily rising sales
- Still only a fraction of retail sales
- Value of the average shopping cart rising
The most commonly purchased products/services
Typology of e-Commerce sites
- Most popular e-Commerce sites
- Traditional retail players
- Pure players
- Veteran mail order companies
Market growth factors

2.2. e-tailer cost structure
Revenue structure
Operating account structure
- Costs: logistics, IT, marketing, advertising, payment
Operating revenue
- Varied models: affiliate commissions, auctions, order processing, subscription, ad revenue, financial gains
Profitable models..... despite the current crisis
- Profitable businesses, with investment capacities
- Impact of the crisis: results down

2.3. Comparative profitability of the offline/online model
Gross margins and operating results
- Travel agency sector
- Retail chain sector
- Distribution of cultural goods
What differences in the business models?
Better profitability in the long term?
- Gross margin and net profits
- Operating account
- What long-term profit levels?
- Is the e-commerce model scalable?

3. Challenges and Innovations

3.1. Steering qualified traffic to the site
Affiliation performance marketing
Advertising: a direct sales channel
Traffic: flash sales

3.2. Making the sale
Shopping suggestions: personalising the offer
Enhancing the shopping experience: rich media, 3D
Accompanying the purchasing process
- The customer service challenge
- Virtual agents
Reliable and diverse payment solutions
- Online payment: a matter of trust
- Development of online credit

3.3. Building customer loyalty
Shipping
- Areas for improvement
- The e-tailer/shipper relationship
Web 2.0 building loyalty
- Widgets and RSS feeds, communities

4. Opportunities for Operators

4.1. Direct positioning
Extension and offshoot of offline operations
An audience-centric strategy
TV networks: ABC, ITV, NBC, M6, ProSiebenSat.1, TF1
Operators: AT&T, Free, Orange, T-Mobile, Three UK, Verizon, Vodafone
Internet companies: AOL, Cyworld, Facebook, Flickr, Google, MSN, MySpace, Yahoo!

4.2. Monetising the audience
Evolution of the ad-funded model
Large audience on operators' sites
e-Commerce strategy integrated into the portal

4.3. B2B2C technological solutions
Online payment
Click-to-call
CDN
- For each service analysed:
  - Advantages for e-tailers
  - Market: sales, key players
  - Opportunities for operators
  - Quantified forecasts up to 2012