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市場調査レポート
欧州および北アフリカにおけるTV放送市場
TV Broadcasting in Europe & North Africa
| 発行 |
IDATE |
| 出版日 |
2008年08月 |
商品コード |
72288 |
| ページ情報 |
英文 80 pages |
| 価格 |
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当商品の販売は、2011年11月23日を持ちまして終了しました。
Abstract
This study examines the recent changes in TV markets from the perspective of
satellite as a broadcasting network in national television markets, together
with the strategies of channels and the TV packages broadcast and the
challenges facing satellite operators. It also provides five-year market
forecasts on the satellite capacity available for supplying these services.
Key questions
- How is demand from channels evolving in terms of their content
distribution?
- Is analogue switch-off a potential threat for satellite?
- Will TV channels choose between the different networks for broadcasting
their content?
- Where can satellite further expand in the TV broadcasting market?
- What market positions hold the greatest long-term potential for satellite?
Table of Contents
1 - Shift in demand for broadcasting services
- 1.1 Development of HDTV
- High Definition as a new broadcasting standard?
- 1.2 New market entrants
- Emergence of new TV channels and packages
- New types of customers: telecom operators
- 1.3 Changes in TV channel solutions
- More pre-recorded video (catch up TV, VOD, etc.)
- Greater interactivity
- Developing online solutions
2 - Numerous technologies set their sights on TV broadcasting
- Broadcasting networks' strengths and weaknesses: DTT, cable, ADSL,
satellite, fibre
- Coverage
- Network capacity
- Digitisation and evolution towards a bundled offering (digitisation of
cable, terrestrial analogue switch-off)
- Economic efficiency (cost structure)
3 - Target markets with contrasting characteristics
- Mapping and segmentation: Europe and North Africa
- Network coverage
- Development of digital TV
- Development of pay TV
- Commercial dynamics and state of competition
4 - Different market outlooks for satellite
- Five-year forecasts based on the expected rise in the number of
channels and video services broadcast, and incorporating the changing
conditions for broadcasting (progress in compression, developments in high
definition, etc.)
- 4.1 Relevant markets for satellite
- 4.2 Satellite operator strategies in the DTH market
- Scarcity of orbital positions
- 4.3 Market outlook for satellite
- Five-year forecasts by geographical zone:
- Rise in the number of channels
- Rise in the number of DTH satellite transponders
5 - What are the long-term market positions for satellite?
- 5.1 Possible strategic choices for a satellite operator
- Key TV broadcasting technology
- Need for a shift to triple play
- Refocusing on premium HD solutions
- Repositioning on the contribution market
- 5.2 Relevant strategic choices by geographical zone
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