オンラインビジネスサービス

Online Business Services

発行	IDATE
出版日	2008年07月	商品コード	66851
ページ情報	英文 60 pages
価格	こちらの商品の販売は終了いたしました。

概要
原文目次
関連レポート

当商品の販売は、2011年11月23日を持ちまして終了しました。

原文目次

Abstract

The software industry is in the throes of a radical transformation, as the dominance of the proprietary license-based model is waning and the software-as-a-service approach is gaining ground - offering pay-as-you-go online business shareware solutions.

This market report will examine the rapidly changing environment of online business services and SaaS marketing strategies.

Key questions

What online business services are currently available in Europe?
Which online services do businesses use the most?
How are the various players (software publishers, integrators, telcos, etc.) positioned in the online business services market?
How are the SaaS market and players' positioning likely to evolve?
What issues do the players face, and what strategies are they employing?

1. Context

1.1. Online business services: new stakes in the software industry
1.2. Terminology
1.3. Field of study

2. Analysis of the service offering

2.1. Features of the service offering
- Main types of application
- Sales and marketing strategies
2.2. Players and offer positioning
- Player profiles
- How players position their offers
2.3. Most widely-used online business services
- Types of use
- Changing business models

3. Market outlook

3.1. Market segmentation
- Corporate market
- SME and SoHo markets
3.2. The value chain and industry partnerships
- Challenges for integrators
- New pure player strategies
- How traditional software publishers are reacting
3.3. Changes in usage patterns and clientele
- Reasons for the mitigated success of ASP
- Appeal of SaaS applications and solutions
3.4. Market growth drivers and impediments
- Technological drivers
- Technological impediments
- Economic drivers
- Economic impedimens