ポッドキャスティング：成長見通し・戦略分析

Podcasting - Growth outlook & strategic implications

発行	IDATE
出版日	2007年08月	商品コード	53554
ページ情報	英文 50 pages
価格	こちらの商品の販売は終了いたしました。

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当商品の販売は、2011年11月23日を持ちまして終了しました。

原文目次

Abstract

Overview

Podcast offers on the net have particularly improved over the last few months. Early 2007, the number of podcasts on the World Wide Web was estimated at over 100,000, when only two years ago, there were less than 10,000. Based on technologies, tools and equipment designed by computer, Internet and CE experts, podcasting has whet the appetite of the majority of media veteran players and appears to have won the popularity vote among web users.

Nonetheless, new technology is spouting and coming up against fierce competition from other media players (downloading applications, mobile TV and radio) who pursue similar objectives.

This report aims to gain a better grasp of what this new technology actually involves, the (current and potential) market that it represents as well as the strategic developments that this market could pose for media and telecom players.

Key questions

What are the current solutions available to produce, distribute and receive podcasts?
What are the pros and cons of podcasting compared with other methods of broadcasting audio and video content?
Should podcasting be viewed as a full-fledged media?
How much headway has this technology made among web users?
What are the main characteristics of the podosphere in 2007?
What exactly are the obstacles and sources of development for podcasting?
What are the strategic implications that would entice legacy players of media and telecom industries to massively embark on this technology?
What advertising revenue is expected in the European podcasting industry from now until 2012?

Who should read this report?

Media and telecom players
- Acquire a general overview of the podosphere at the end of 2006
- Assess the potential of podcasting and the revenue that can be generated in the medium term through expansion
- Measure the impact of expansion on the industry
Advertisers from the marketing sector
- Maximise the marketing value of podcasting
- Acquire a general overview of the podosphere at the end of 2006
- Pinpoint medium-term market trends
Institutions, investors and analysts
- Clearly define podcasting
- Analyse the competitive landscape of the podcasting industry
- Pinpoint medium-term market trends
- Identify development opportunities in podcasting

Players/services

Apple
Archos
Creative
Digital Podcast
FireAnt
Google Reader
iTunes
Juice
Nokia
Orange
Podcast Alley
Podemus
TenTelecom
Vlogdir

1. Introduction

2. What is podcasting?

2.1 Definition
- Technical definition
- An entirely separate media?
2.2 Tools, technologies and applications
- 2.2.1. How to create and publish podcasts
- 2.2.2. How to listen to and view podcasts
  - Podcast aggregators
  - Digital players

3. Podcasting: a fad or an emerging market?

3.1 Characteristics of podcast offers on the Net
- 3.1.1. Podcast offers are soaring
- 3.1.2. Highly diversified offers
- 3.1.3. Increasingly varied ways to access podcast offers
  - Podcast directories
  - Podcast aggregators
  - Video aggregators
  - Other reader tools
3.2 Observations in the world of podcasting
- Podcast user profiles at the end of 2006
- How is podcasting being used?
- Digital player equipment levels and usage
3.3 The podcasting economy
- 3.3.1. Areas of podcasting application
- 3.3.2. Podcasting business models
  - Costs to create and distribute podcasts
  - Are there financing opportunities for podcasts?

4. Development prospects for podcasting in the medium term

4.1 Anticipated trends
- Some progress made in PC/PMP synchronization
- Portable multimedia players and "smartphones": increasingly high quality devices
- Podcasts: real multimedia
- Mobile podcasting
- Should there be a link between podcasting and P2P?
4.2 Development factors and roadblocks
- Licenses required for copyrights and related rights
- Measuring the podcast audience: a tough but necessary task
- Perfecting advertising techniques
- A market driven by offers from major media players
- Making podcasts easier to use: a requirement...
4.3 Development prospects from now until 2012
- Podcasting' s key differentiators in the content distribution market
- Changes in the ecosystem
- Podcasting roadmap
4.4 Conclusion: Podcasting market opportunities
- Reality check: What is the podcasting advertising potential?
- Podcasting as a concept rather than a service
- A window of opportunity in a long-term strategy

Tables and Figures

Tables:

Table 1: Different iPod models
Table 2: Number of podcasts produced by country at the end of 2006
Table 3: Examples of podcast directories
Table 4: Examples of video podcast directories
Table 5: Examples of podcast aggregators
Table 6: Major video-centric RSS readers
Table 7: Examples of digital media players and PMP available on the market at the end of 2007

Figures:

Figure 1: Podcasting cycle
Figure 2: iTunes interface to read podcasts
Figure 3: FeedBurner Managed Podcast and Videocast Feeds
Figure 4: Thematic podcasts monitored by FeedBurner
Figure 5: iTunes Store/Podcast home page
Figure 6: Podemus' home page
Figure 7: Google Reader
Figure 8: FireANT, video RSS aggregator dedicated to vlogging
Figure 9: European Internet activities in 2005
Figure 10: United States: interest in new audiovisual equipment
Figure 11: Annual worldwide sales of iPods
Figure 12: United States: iPod penetration by age group
Figure 13: Penetration of digital hard disk audio video players into households in the United States
Figure 14: 3G telephone penetration
Figure 15: Percentage of media budgets allocated to new media by American advertisers
Figure 16: MobilCast software/service interface
Figure 17: The widget Odeoplayer for Mac OS
Figure 18: Key podcasting characteristics
Figure 19: Changes in the podcasting ecosystem
Figure 20: Podcasting roadmap
Figure 21: Evaluation of potential podcast advertising in the Europe of the 25