欧州のパーソナルTV市場

Personal TV - What prospects for the European market?

発行	IDATE
出版日	2007年07月	商品コード	51924
ページ情報	英文 82 pages
価格	こちらの商品の販売は終了いたしました。

概要
原文目次
関連レポート

当商品の販売は、2011年11月23日を持ちまして終了しました。

原文目次

Abstract

Overview

The rise in VOD services and TV households equipped with PVRs, new generation set-top boxes and multimedia PCs (Media Centers) should, over the next few years, gradually make television less synonymous with linear programming or predefined television imposed on viewers by TV channel editors.

The world of TV should then gradually enter an era of personal programming, where viewers have control over the television they watch, choosing what to view and when they view it. And, with advances in portability and mobility, they should also soon be able to watch TV programmes wherever they want.

Issues involving the generalisation and democratisation of personal TV tools (rapid rise in TV viewed on demand) and the possible repercussions of evolutions in the TV sector towards this new paradigm (impact on the TV advertising market in particular) will raise certain questions about the development potential of this new market in Europe.

Personal TV in brief

Characteristics of personal TV offerings
Functionalities and technologies
Business models
Development prospects
Anticipated changes in Europe and country forecasts (EU5) up to 2012

Hard disk DVD recorders
Mobile telephones
P2P TV
PC Media Centers
Portable multimedia players
PVRs
Set-top boxes
Video-game consoles

Key questions

What solutions today offer viewers the benefits of personal TV functionalities?
How quickly are the commercial offers in this area being deployed in Europe and what are the main characteristics?
What exactly are the factors that encourage and hinder development of this new television paradigm?
What revenues is personal TV likely to generate in Europe in 2012?

Who should read this report?

TV platform operators (satellite, cable, ADSL, etc.)

Assess the development of rival services from the online universe
Assess the revenues linked to the growth of personal TV in the medium term

TV channel operators - Media groups

Acquire a general overview of the personal TV offering at the end of 2006
Assess existing usages and the potential impact of personal TV on the television advertising market
Understand the different components of the personal TV market and anticipate their development in the medium term

Internet companies

Acquire a general overview of the personal TV offering at the end of 2006
Understand the positioning and strategy of operators of PVR services aimed at the TV set
Identify the development opportunities available with personal TV

Equipment manufacturers (consumer devices and computers)

Learn what all the players are up to
Assess the "stand-alone" market potential of personal TV in Europe

Investors and analysts

Analyse personal TV' s competitive situation
Anticipate upcoming trends and deals in the TV ecosystem

Players/services

Apple
Babelgum
Cablevision
Canalsat
Club Internet
Comcast
Dave.tv
DirectTV
Fastweb
Free
I' M
Joost
Microsoft
Neuf TV
NTL
OMN
Orange
Premiere
Sky+
TiVO
Top up TV
TWC
Veoh

1. Introduction

1.1. Personal TV: the next phase?
1.2. Methodology
- 1.2.1. Report objectives
- 1.2.2. Scope of analysis
- 1.2.3. Two main families of offers for personal TV

2. Main characteristics of personal TV offerings

2.1. Functionalities
2.2. Equipment and applications for personal TV
- 2.2.1. Multiple types of equipment and applications
- 2.2.2. Detailed analysis of personal TV technical components
2.3. Business models
- 2.3.1. Personal TV services associated with pay TV
- 2.3.2. Stand-alone personal TV offerings
2.4. Anticipated developments
- 2.4.1. More enhanced personal TV solutions
- 2.4.2. More "individualised" and protected personal TV
- 2.4.3. Does personal TV profit from P2P?
- 2.4.4. On the road to Digital Home Media Entertainment...
- 2.4.5. Are we approaching a boom in mobile personal TV?

3. Development prospects in Europe

3.1. Market characteristics in 2006
- 3.1.1. General overview
- 3.1.2. Personal TV services associated with pay-TV
- 3.1.3. Stand-alone personal TV offers
3.2. Medium-term development prospects
- 3.2.1. Obstacles that should naturally disappear in the medium term
- 3.2.2. Factors encouraging development
- 3.2.3. Medium-term market forecasts

List of tables and figures

Table 1: Typology of personal TV
Table 2: Personal TV technical configurations
Table 3: Example of "secondary" functionalities included in personal TV solutions
Table 4: Main features of STBs available on the market at end-2006
Table 5: Examples of consumer PVR software for PCs
Table 6: Existing and future functionalities of nPVR solutions
Table 7: Comparison of different terminal centric personal TV solutions
Table 8: Personal TV penetration in Europe, end-2006 (% TV homes)
Table 9: Rise in number of PVR subscribers in the United States, by operator
Table 10: Penetration of personal TV solutions on different pay-TV carriers in Europe in 2006
Table 11: Main solutions for personal TV services associated with pay-TV, mid-2006 in Europe
Table 12: Examples of DVD recorders with HDD available on the European market in 2006
Table 13: Main media centers available on the European market in 2006
Table 14: Main portable devices for personal TV available on the European market in 2006
Table 15: Personal TV solutions on DTT networks in Europe in 2006
Table 16: Personal TV software solutions in 2006
Table 17: Examples of online personal TV applications
Table 18: Launches of personal TV services combined with pay-TV announced in Europe during 2006
Table 19: Number of homes using a personal TV system by 2012
Table 20: Number of households using a personal TV system in France by 2012
Table 21: Number of households using a personal TV system in Germany by 2012
Table 22: Number of households using a personal TV system in Italy by 2012
Table 23: Number of households using a personal TV system in Spain by 2012
Table 24: Number of households using a personal TV system in the United Kingdom by 2012

Figure 1: Different phases of Europe' s TV industry
Figure 2: Players and changes in the TV ecosystem
Figure 3: How a box is used in the home
Figure 4: How a DMA is used in the home
Figure 5: Microsoft' s Xbox 360 and PS3/PSP
Figure 6: Veoh Networks TV ecosystem
Figure 7: Joost' s personal TV model
Figure 8: Personal TV market players
Figure 9: From personal TV to the digital home
Figure 10: Personal TV growth in the United States
Figure 11: Penetration of personal TV services associated with pay-TV in the main European countries in 2006
Figure 12: Structure of installed personal TV systems in Europe
Figure 13: Personal TV penetration in the main European countries by 2012
Figure 14: Personal TV revenues structure in Europe in 2012
Figure 15: Structure of installed personal TV systems in France in 2012
Figure 16: Personal TV revenues structure in France in 2012
Figure 17: Structure of installed personal TV systems in Germany in 2012
Figure 18: Personal TV revenues structure in Germany in 2012
Figure 19: Structure of installed personal TV systems in Italy in 2012
Figure 20: Personal TV revenues structure in Italy in 2012
Figure 21: Structure of installed personal TV systems in Spain in 2012
Figure 22: Personal TV revenues structure in Spain in 2012
Figure 23: Structure of installed personal TV systems in the United Kingdom in 2012
Figure 24: Personal TV revenues structure in the United Kingdom in 2012