IPTV市場：IPTVの導入と新しいサービス

IPTV Markets: Deployment & new services

発行	IDATE
出版日	2006年02月	商品コード	34128
ページ情報	英文 100 pages
価格	こちらの商品の販売は終了いたしました。

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原文目次
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当商品の販売は、2011年11月23日を持ちまして終了しました。

原文目次

Abstract

This market report provides in-depth analysis of the TV over IP market and its ongoing development: technical architecture, deployment around the globe, new services and challenges. This new means of distributing TV programmes is a key growth relay for telcos which are investing massively in the TVoDSL market. As a result, not only the TV sector, but our television viewing habits are likely to be altered considerably.

1. IPTV: Presentation

1.1. Why IPTV?
- 1.1.1. Market scope
- 1.1.2. IP' s “contribution”
1.2. How IPTV works
- 1.2.1. Fibre optics vs copper for delivering access
- 1.2.2. The solutions
- 1.2.3. Video on demand
- 1.2.4. Best effort and guaranteed bitrates
- 1.2.5. Alternative access technologies and other IP networks

2. IPTV service deployments

2.1. Local deployment factors
- 2.1.1. State of broadband access development
- 2.1.2. The TV market' s structure
- 2.1.3. Is regulation stifling the market?
2.2. IPTV services around the globe
- 2.2.1. Europe
- 2.2.2. The United States
- 2.2.3. Asia

3. Solution providers

3.1. Equipment and solutions
3.2. Positioning on the technical chain

4. IPTV' s market positioning

4.1. TV services options
- 4.1.1. TV services
- 4.1.2. Video on demand services
4.2. Bundles
4.3. IPTV competing with cable, satellite and DTT

5. Deploying an IPTV service

5.1. Commercial priorities
5.2. Technical choices
5.3. Distribution models
- 5.3.1. Editorial policy regarding content
- 5.3.2. What role for VoD?
- 5.3.3. IPTV service models
5.4. Business models
- 5.4.1. TVoDSL, FTTx?
- 5.4.2. ARPU and the impact of bundling
- 5.4.3. An IPTV service' s economy

6. Conclusions and forecasts

6.1. Opportunities tied to IPTV
6.2. Threats and uncertainties
6.3. Keys to success
6.4. Impact on operators and the market
6.5. Market forecasts up to 2010

7. Annex: Case studies

IDATE presentation
DigiWorld Catalogue 2005
Case study 1: France Telecom' s IPTV offer
Case study 2: B2' s IPTV offer
Case study 3: Free' s IPTV offer
Case study 4: Telefonica' s IPTV offer
Case study 5: FastWeb' s IPTV offer
Case study 6: VideoNetworks' s IPTV offer
Case study 7: PCCW' s IPTV offer
Case study 8: Yahoo! BB' s IPTV offer
Case study 9: Verizon' s TV offer

List of figures

Figure 1: Growth of the broadband subscriber base, by geographic zone
Figure 2: Convergent networks: the Telecom Italia example
Figure 3: IPTV network architecture
Figure 4: Evolution of downstream rates on ADSL networks, depending on distance
Figure 5: Optical network architecture
Figure 6: Passive and active FTTx architectures
Figure 7: VHS in the home (excluding FTTH)
Figure 8: How multicasting works
Figure 9: Progression of video coding
Figure 10: New compression standards “extending” IPTV coverage
Figure 11: Features of a DVB-H - IP Datacasting system
Figure 12: Broadband penetration rate in the world' s chief markets (% of the population)
Figure 13: Comparison of the length of the local copper loop in 6 countries
Figure 14: Growth of infrastructure-based competition, by country
Figure 15: Digital TV penetration around the world, by zone/country, in 2004 (e) (% of TV households)
Figure 16: Percentage of European households receiving multichannel TV offer in 2004
Figure 17: VoD and IPTV solution ecosystems
Figure 18: Triple play reducing churn
Figure 19: Share of Telewest customers subscribing to a triple play
Figure 20: Timeline for a film' s release on the various platforms in France
Figure 21: Low cost IPTV offer
Figure 22: Premium IPTV offer
Figure 23: Option-based IPTV offer
Figure 24: Unbundling tariffs in Europe' s leading markets in 2005 (EUR/month)
Figure 25: Annual TV ARPU for FastWeb' s video customers (EUR)
Figure 26: Now Broadband TV' s pay-TV subscriber base and ARPU
Figure 27: FastWeb' s annual residential ARPU
Figure 28: An IPTV service' s economy: low cost model
Figure 29: An IPTV service' s economy: premium model
Figure 30: IPTV subscribers around the world (million)
Figure 31: IPTV subscribers in the US (million)
Figure 32: IPTV subscribers in Europe (million)
Figure 33: IPTV subscribers in Asia (million)

List of tables

Table 1: Average fixed telephony revenues
Table 2: Bitrates offered by some of the leading broadband ISPs in Europe, Asia and the US (May 2005)*
Table 3: Comparison of different home networking solutions
Table 4: Bitrates supplied by the different ADSL technologies, based on distance
Table 5: WiMAX throughput
Table 6: Main technical properties of the DOCSIS standard
Table 7: National DSL and cable modem coverage, at the end of 2004 (% of the population)
Table 8: Incumbent telcos' share of their domestic broadband, by country
Table 9: Digital TV households worldwide, by zone/country, 2001-2009
Table 10: Satellite pay-TV households around the world, by zone
Table 11: Cable TV households around the world, by zone/country, 2001-2009
Table 12: Level of IPTV service development in the leading European markets (end of September 2005)
Table 13: Europe' s leading IPTV services
Table 14: FTTx deployments by RBOC in the US
Table 15: Leading IPTV services in the US
Table 16: Leading IPTV services in Asia
Table 17: IPTV solution providers' positioning in the different segments
Table 18: Range of TV/video services available via IPTV*
Table 19: Comparison of networks' strengths and weakness with respect to positioning
Table 20: Main properties of TV broadcasting networks
Table 21: Prime objectives of an IPTV* strategy
Table 22: Monthly ARPU for satellite pay-TV services in Europe in 2004
Table 23: Growth of Telewest' s monthly subscriber ARPU in 2004 and Q1 2005 (GBP)
Table 24: Savings offered on Comcast' s bundled offers (USD)
Table 25: An IPTV service' s economy: low cost model
Table 26: An IPTV service' s economy: premium model
Table 27: IPTV: opportunities and threats for operators
Table 28: IPTV subscribers around the world (million)
Table 29: IPTV subscribers in Europe (million)
Table 30: IPTV subscribers in Asia (million)