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表紙
市場調査レポート - 251796

世界のテレビ市場

World Television Market

発行 IDATE
出版日 ページ情報 英文
価格
世界のテレビ市場 World Television Market
出版日: 2013年02月11日 ページ情報: 英文
概要

当レポートでは、世界のテレビ市場について調査し、産業成長と変化の主要な促進因子、市場の主要動向と供給量・収益の予測などを提供しており、概略下記の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 調査手法

第3章 テレビアクセスモード

  • 世界のテレビアクセス
  • 地上波テレビの構造的減少
  • 新興市場:ケーブルが維持する成長
  • 最大のケーブルテレビ市場
  • 衛星の増加
  • 最大の衛星テレビ市場
  • IPTV普及の限界
  • 最大のIPTV市場
  • アクセスモードの将来

第4章 デジタルテレビ

  • 世界の世帯の半数がデジタルテレビにアクセス
  • デジタルテレビ成長の促進因子
  • 世界のシステムのデジタル切替えスケジュール
  • 主要テレビ市場におけるデジタルテレビ普及率
  • デジタルテレビ予測

第5章 テレビ産業の収益

  • 世界におけるテレビ収益の増加
  • GDP vs. テレビ市場の成長
  • テレビサービスに対する世帯支出の成長
  • 有料テレビ収益の増加
  • テレビアクセスおよびプレミアムサービス
  • テレビ広告収益の増加
  • テレビ収益の予測

第6章 テレビ産業の主要企業

  • テレビ産業の主要企業
  • テレビ産業のトップ企業の地域的ロケーション
  • 有料テレビプロバイダーの国際的拡大

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目次

Abstract

Terrestrial - Satellite - Cable - IPTV - Markets & Data 2008-2017

This report provides readers with a detailed look at a sector on the precipice of unprecedented upheaval. It reveals the chief forces driving the industry's growth and transformation - exploring key market trends and supplying volume and revenue forecasts up to 2017.

Database structure

Indicators by country

  • Access and usage indicators
  • Households' main television access mode: terrestrial, satellite, cable, IPTV
  • Digitization levels: analogue/digital split for each access mode
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services
  • Audience figures for the top TV channels for a selection of countries

Table of Contents

Executive Summary

  • Key trends
  • Cable, number one purveyor of TV programming
  • Europe by no means a homogenous landscape
  • Despite real disparities, digital TV in over 50% of homes
  • USA: the world's biggest TV market
  • The UK and Germany share top spot in Europe
  • Strong correlation between TV access mode and pay-TV adoption rates

Methodology

  • Indicators by country
  • Definitions
  • Pay-TV segmentation
  • Sources

TV access modes

  • TV access worldwide
  • Terrestrial TV's structural decline
  • Emerging markets: cable driving growth
  • The biggest cable TV markets
  • The rise of satellite
  • The biggest satellite TV markets
  • Limits of IPTV penetration
  • The biggest IPTV markets
  • The the future of access modes

Digital TV

  • Half of all households worldwide have access to digital TV
  • Forces driving the progress of digital TV
  • Timetable for the digital switchover worldwide
  • Digital TV penetration levels in the biggest markets
  • The future progress of digital TV

TV industry revenue

  • Growth of TV revenue worldwide
  • GDP vs. TV market growth
  • Growth of household spending on TV services
  • Growth of pay-TV revenue
  • TV access and premium services
  • Growth of TV ad revenue
  • TV revenue growth

The TV industry's top players

  • The top TV industry players
  • Geographical location of the world's top TV industry players
  • Pay-TV providers' international expansion

Figures & tables

  • Breakdown of the globe's TV households by access technology, 2012
  • Breakdown of TV households in the biggest European markets by access technology, 2012
  • Digital TV penetration worldwide in 2012
  • Breakdown of TV market revenue in 2012
  • Breakdown of TV market revenue in the biggest European markets in 2012
  • Pay-TV penetration rates worldwide in 2012
  • Change in TV access modes worldwide, 2009-2013
  • TV households worldwide in 2012
  • Change in terrestrial TV households' share of the global total, 2009-2013
  • Regional TV access mode split in 2012
  • Cable's penetration of TV households in 2012
  • Veteran markets' and BRIC nation households' contribution to the increase in cable households between 2009 and 2012
  • National rankings in terms of cable households, 2009, 2012-2013 & 2017
  • National rankings in terms of cable TV penetration, 2009, 2012-2013 & 2017
  • Change in households' TV access modes worldwide, 2009-2012
  • Growth of FTA satellite and satellite pay-TV households worldwide, 2009-2013
  • National rankings in terms of satellite TV households, 2009, 2012-2013 & 2017
  • National rankings in terms of satellite TV penetration, 2009, 2012-2013 & 2017
  • Change in IPTV's share of TV households worldwide, 2009-2013
  • Growth of IPTV households in the top European markets and in the US, 2009-2013
  • National rankings in terms of IPTV households, 2009, 2012-2013 & 2017
  • National rankings in terms of IPTV penetration, 2009, 2012-2013 & 2017
  • Forecast change in viewers' choice of TV access channel, 2013-2017
  • Growth of digital TV penetration worldwide, 2009-2013
  • Regional digital TV penetration in 2012
  • Comparison of digital TV and pay-TV penetration worldwide in 2012
  • Growth of digital TV penetration worldwide by access mode
  • Timetable for terrestrial broadcasting networks' switchover to digital
  • 10 biggest TV markets, 2009, 2012-13 & 2017
  • Top 10 countries in terms of digital TV households, 2009, 2012-13 & 2017
  • Forecast evolution of digital TV penetration worldwide, 2012 & 2017
  • Breakdown of TV revenue by source, 2009-2013
  • Regional split for global TV revenue in 2012
  • Comparison of global TV revenue and GDP growth, 2009-2013
  • TV revenue's share of regional GDP, 2009-2013
  • TV households' spending on TV services by region in 2012
  • Growth in spending per pay-TV household, 2009-2013
  • Growth of pay-TV households worldwide by type of network 2009-2013
  • Regional pay-TV revenue growth, 2008 & 2012
  • Breakdown of pay-TV households by type of service in Japan, Germany, France and Italy, in 2012
  • Breakdown of pay-TV revenue by type of service in Japan, Germany, France and Italy, in 2012
  • Regional growth of TV ad revenue, 2009-2012
  • Breakdown of ad revenue by media and by region, in 2012
  • Forecast growth of TV market revenue by source, 2012-2017
  • Top TV industry companies, by revenue
  • Top 20 TV market players in 2011, by annual revenue
  • Geographical footprint of pay-TV providers DirecTV, Canal+ and Modern Times Group (MTG) at the end of 2011
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