This report provides readers with a detailed look at a sector on the precipice
of unprecedented upheaval. It reveals the chief forces driving the industry's
growth and transformation - exploring key market trends and supplying volume
and revenue forecasts up to 2017.
Database structure
Indicators by country
Access and usage indicators
Households' main television access mode: terrestrial, satellite, cable,
IPTV
Digitization levels: analogue/digital split for each access mode
Pay-TV penetration: pay-TV/free-to-air only split
Customer numbers for the main pay-TV services
Audience figures for the top TV channels for a selection of countries
Table of Contents
Executive Summary
Key trends
Cable, number one purveyor of TV programming
Europe by no means a homogenous landscape
Despite real disparities, digital TV in over 50% of homes
USA: the world's biggest TV market
The UK and Germany share top spot in Europe
Strong correlation between TV access mode and pay-TV adoption rates
Methodology
Indicators by country
Definitions
Pay-TV segmentation
Sources
TV access modes
TV access worldwide
Terrestrial TV's structural decline
Emerging markets: cable driving growth
The biggest cable TV markets
The rise of satellite
The biggest satellite TV markets
Limits of IPTV penetration
The biggest IPTV markets
The the future of access modes
Digital TV
Half of all households worldwide have access to digital TV
Forces driving the progress of digital TV
Timetable for the digital switchover worldwide
Digital TV penetration levels in the biggest markets
The future progress of digital TV
TV industry revenue
Growth of TV revenue worldwide
GDP vs. TV market growth
Growth of household spending on TV services
Growth of pay-TV revenue
TV access and premium services
Growth of TV ad revenue
TV revenue growth
The TV industry's top players
The top TV industry players
Geographical location of the world's top TV industry players
Pay-TV providers' international expansion
Figures & tables
Breakdown of the globe's TV households by access technology, 2012
Breakdown of TV households in the biggest European markets by access
technology, 2012
Digital TV penetration worldwide in 2012
Breakdown of TV market revenue in 2012
Breakdown of TV market revenue in the biggest European markets in 2012
Pay-TV penetration rates worldwide in 2012
Change in TV access modes worldwide, 2009-2013
TV households worldwide in 2012
Change in terrestrial TV households' share of the global total, 2009-2013
Regional TV access mode split in 2012
Cable's penetration of TV households in 2012
Veteran markets' and BRIC nation households' contribution to the increase
in cable households between 2009 and 2012
National rankings in terms of cable households, 2009, 2012-2013 & 2017
National rankings in terms of cable TV penetration, 2009, 2012-2013 & 2017
Change in households' TV access modes worldwide, 2009-2012
Growth of FTA satellite and satellite pay-TV households worldwide,
2009-2013
National rankings in terms of satellite TV households, 2009, 2012-2013 &
2017
National rankings in terms of satellite TV penetration, 2009, 2012-2013 &
2017
Change in IPTV's share of TV households worldwide, 2009-2013
Growth of IPTV households in the top European markets and in the US,
2009-2013
National rankings in terms of IPTV households, 2009, 2012-2013 & 2017
National rankings in terms of IPTV penetration, 2009, 2012-2013 & 2017
Forecast change in viewers' choice of TV access channel, 2013-2017
Growth of digital TV penetration worldwide, 2009-2013
Regional digital TV penetration in 2012
Comparison of digital TV and pay-TV penetration worldwide in 2012
Growth of digital TV penetration worldwide by access mode
Timetable for terrestrial broadcasting networks' switchover to digital
10 biggest TV markets, 2009, 2012-13 & 2017
Top 10 countries in terms of digital TV households, 2009, 2012-13 & 2017
Forecast evolution of digital TV penetration worldwide, 2012 & 2017
Breakdown of TV revenue by source, 2009-2013
Regional split for global TV revenue in 2012
Comparison of global TV revenue and GDP growth, 2009-2013
TV revenue's share of regional GDP, 2009-2013
TV households' spending on TV services by region in 2012
Growth in spending per pay-TV household, 2009-2013
Growth of pay-TV households worldwide by type of network 2009-2013
Regional pay-TV revenue growth, 2008 & 2012
Breakdown of pay-TV households by type of service in Japan, Germany,
France and Italy, in 2012
Breakdown of pay-TV revenue by type of service in Japan, Germany, France
and Italy, in 2012
Regional growth of TV ad revenue, 2009-2012
Breakdown of ad revenue by media and by region, in 2012
Forecast growth of TV market revenue by source, 2012-2017
Top TV industry companies, by revenue
Top 20 TV market players in 2011, by annual revenue
Geographical footprint of pay-TV providers DirecTV, Canal+ and Modern
Times Group (MTG) at the end of 2011
