高精細テレビ（HDTV）市場

High-Definition TV - technological transition or new market?

当商品の販売は、2011年07月19日を持ちまして終了しました。

after service deployment in Japan and the US, with digital migration freeing up a number of terrestrial frequencies over the next decade, is the time right for HDTV in Europe?
growth of the HD base (DVD players, Home Cinema equipment and flat screen TVs) raises consumer quality standards and convergence of service offerings. Mass market or complementary market?

technical architecture: standards, networks, devices
first lessons from pioneer markets (US, Japan), Europes delay
impact of high-definition on TVs value chain (production, operation, broadcasting, device manufacturers) through case studies (HBO, VOOM)

business models: what revenues will compensate for the added costs involved?
what conditions must be met to enable HDTV deployment? Should the various players policies be coordinated? Which players will drive market development?
can HDTV help the migration to digital television in Europe?
HDTV: a growth relay for the TV market?
player issues: satellite operators, channel operators

After the deployment of services in Japan and the United States, is the HDTV era beginning in Europe?

High-definition requires that equipment changes be made throughout the value chain: from production to reception devices
The migration to HDTV means that quality will be chosen over the number of available TV channels
To date, HDTV has generated sizeable added costs for operators: can the content and TV distribution industries support such investments?
The pioneer launch of services in Japan and the United States reveal that HDTV penetration rates are still low

Can TV broadcasters afford to ignore HDTV when it could well prove to be:
- a growth relay for the TV market
- an incentive for creating higher value-added services and programmes
Will high-definition allow TV to consolidate its position, faced with growing competition from other digital media?

HDTV: presentation
New TV consumption standards
- Development of DVD, Home Cinema equipment, flat screen televisions
Digitisation and new capacities on broadcast networks
- Digitisation of TV services around the world: number of digital TV households (terrestrial, cable, satellite) in Europe (17 countries), the United States and Japan
- Digital compression techniques
- TV broadcasting networks: continued digitisation of TV networks, increased network capacity, digital transition and frequencies, development release of xDSL and fibre optics
- Impact on video distribution

The forerunners
- The United States and Japan
  - level of HDTV services deployment
  - factors contributing to and preventing successful service deployments
- Other countries: Australia, Canada, South Korea
The European gap: explanations
- Failure of the HD-MAC standard
- HDTV in Europe in 2004

Content supply: production, video contribution, post production
TV service integration or packaging: TV channels, TV packages
Distribution: TV distribution networks, HD reception devices (HD set-top boxes, HD TV sets)
Players roles throughout the TV value chain
- Impact of high-definition: costs and bottlenecks
- Viewer consumption

General-interest TV channels: finding the right position
- Public and private operators: different viewpoints?
- Defensive or proactive strategy?
- Cost of programmes
Cable and satellite channels: varying situations
- Does HDTV favour any given genre/theme?
- Editors business models
- Service positioning strategies
TV platform operators: distinguishing from the competition
- Distribution networks impact on the service offering
- The offers strategy and business models
- Renewal of the set-top box base
TV network operators: HDTVs "network compatibility"
- Satellite network
- Cable network
- Digital terrestrial network
- ADSL network
High-definition production: sharing the risks
- Programme costs and financing
- HD master and programme variation
- Mandatory investments?
- Role of the professional equipment leaders: Thomson, Sony
New forms of video content distribution
- Physical HD platforms: cassettes, computer discs, high-definition DVD (HD DVD, Blu-ray, EVD, the role of Microsofts Windows Media 9)
- Role of the personal computer
- "New" TV services: personal video recorders (PVR), PPV, VoD
CPE manufacturers key role
- New generation set-top boxes: STB +PVR, MPEG-4
- HD TV sets: mass production, dropping prices