欧州の企業向けFMC市場：提供サービス・ソリューション・市場分析（2009-2013年）

Fixed-Mobile Convergence in the Business World

発行	IDATE
出版日	2009年09月	商品コード	100814
ページ情報	英文 80 pages
価格	US$ 3,500 換算 ¥ 281,645 (税抜) PDF by E-mail (1-5 User License)

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原文目次

Abstract

The Fixed-Mobile Convergence market (FMC) could generate revenue of 900 million EUR in 2013 in Western Europe' s five largest markets, and so accounting for 4% of total mobile services revenue. Starting with a detailed inventory of FMC services aimed at businesses and an analysis of the offers being marketed by operators, this report then examines the underlying trends governing the use of FMC.

Key questions

What strategies are Europe' s most advanced operators using in their offers?
Around which relevant segments is the market being structured (services, customers, etc.)?
What forces are driving or impeding the enterprise fixed-mobile convergence market?
What will the FMC market be worth in 2013, and what share of the mobile services market for businesses will it have?

Analysis of more than 45 FMC offers being marketed by 26 carriers in France, Germany, Italy, Spain and the UK

1. Executive Summary

1.1. A rather large and disparate offering
1.2. Offers based on wide selection of handsets
1.3. Market forecasts

2. Methodology

3. Fixed-mobile convergence: market context

3.1. Mobile take-up in the workplace
3.2. Definition of fixed-mobile convergence
3.3. Fixed-mobile convergence architectures
- 3.3.1. Wireless technologies integrated into dual-mode handsets
- 3.3.2. Unlicensed Mobile Access (UMA)
  - UMA players
  - UMA, a more suitable FMC technology for mobile operators
  - How UMA works
- 3.3.3. IP Multimedia Subsystem (IMS)
  - How IMS works
  - IMS, for developing new services
- 3.3.4. Choosing between UMA and IMS
- 3.3.5. Femtocell
  - Alternative to dual-mode
  - Avoiding the Wi-Fi trap
  - Still nascent technology
- 3.3.6. Compatible handsets

4. Catalogue of available fixed-mobile convergence offers

4.1. Players examined
4.2. Guide to reading summary tables
4.3. Summary tables of operators' offerings, by country
- 4.3.1. Operators' offers for the German market
  - Deutsche Telekom/T-Mobile
  - O2 Germany
  - Vodafone Germany
  - E-Plus
- 4.3.2. Operators' offers for the British market
  - Vodafone UK
  - Orange UK
  - BT Global Services (multinational solution)
  - T-Mobile UK
  - O2 UK
  - Three ("3")
- 4.3.3. Operators' offers for the Spanish market
  - Telefonica Spain/Movistar
  - Orange Spain
  - Vodafone Spain
  - JazzTel Spain and Ono
- 4.3.4. Operators' offers for the French market
  - Orange France
  - SFR
  - Bouygues Telecom
  - Altitude Telecom
- 4.3.5. Operators' offers for the Italian market
  - Telecom Italia/TIM
  - FastWeb
  - Vodafone Italy
  - Wind
  - Tiscali
  - " 3 " (H3G Italy)
  - BT Italy ("ex Albacom")

5. Analysis of available offers

5.1. FMC market operators
- 5.1.1. Operators absent from the fixed-mobile convergence offer
- 5.1.2. Operators present in the fixed-mobile convergence market
5.2. Construction of convergence offers
5.3. Analysis of market player offerings
- 5.3.1. FMC pricing offers
- 5.3.2. FMC service offers
  - Basic FMC service offerings
  - FMC advanced service offerings
- 5.3.3. FMC mobile handset solutions
- 5.3.4. FMC software solutions

6. Markets and forecasts

6.1. Feedback from the French market
- 6.1.1. Feedback from the field on FMC
- 6.1.2. The fixed VoIP market
  - Take-up
  - Impediments
  - Devices
  - Incentives to switch to VoIP
6.2. Market forecasts
- 6.2.1. Demographic elements
- 6.2.2. Market modelling - France
  - Background on the French mobile services market
  - Modelling of the enterprise mobile services market in France
  - Modelling of the enterprise FMC market in France
- 6.2.3. Other countries
  - Reminder of mobile market development
  - Comparative positioning
  - Assessment of the enterprise mobile services market in Western Europe
  - Modelling the enterprise FMC market

7. Appendix: Survey and census method

7.1. Scope of enquiry
- Complete census
- Internet connection levels
- SMEs still without an Internet connection
7.2. Survey outline

List of Tables

Table 1: Evolution of the enterprise mobile services market in Western Europe' s five largest markets
Table 2: Evolution of the enterprise FMC services market in the five largest Western European markets
Table 3: Comparison of wireless interfaces
Table 4: Examples of IMS applications
Table 5: Advantages and drawbacks of UMA and IMS architectures
Table 6: UMA-compatible handsets
Table 7: Wi-Fi-compatible smartphones
Table 8: List of operators examined in this report
Table 9: Symbols used in the analytical tables of the offers
Table 10: Cost of Internet access with the Rete Unica Su Misura offer (July 2009)
Table 11: Rete Unica Su Misura pricing plan for voice calls (July 2009)
Table 12: Cost of the BT Fusion offer marketed by BT Italy (July 2009)
Table 13: Operators absent from the FMC market
Table 14: Operators positioned in the FMC segment
Table 15: Operators that market an FMC pricing solution
Table 16: Operators that market FMC solutions with basic voice VPN features
Table 17: Operators that market FMC solutions with advanced features
Table 18: Operators that market FMC handset solutions
Table 19: Operators that market FMC software solutions
Table 20: Penetration of fixed-mobile convergence solutions in the SME segment in France in 2008, according to company size
Table 21: Penetration of fixed-mobile convergence solutions in the SME segment in France in 2008, according to sector of activity
Table 22: Rate of VPN solution adoption in the SME segment in France in 2008, according to company size
Table 23: VoIP solutions used by SMEs in France in 2008, according to company size
Table 24: Reasons cited by SMEs in France in 2008 for not adopting VoIP, according to company size
Table 25: Device used by SMEs in France for VoIP in 2008, according to company size,
Table 26: Reasons for switching to VoIP, according to company size
Table 27: Working population, end 2006
Table 28: Census of enterprises and working population in France, end of 2006
Table 29: Hypotheses - Mobile services market modelling - France
Table 30: Hypotheses - Modelling of the enterprise FMC market - France
Table 31: Hypotheses: Mobile services market revenue in the five countries examined, 2006-2013
Table 32: Positioning of the different countries compared to the situation in France
Table 33: Growth of enterprise customer bases in the top five Western European markets, 2006-2013
Table 34: Growth of the enterprise mobile services market in the top five Western European markets, 2006-2013
Table 35: Positioning of the different countries compared to the situation in France
Table 36: Growth of the enterprise FMC services segment in the top five Western European markets
Table 37: Number of SMEs by company size and sector of activity, end of 2006
Table 38: Definition of the sectors

List of Figures

Figure 1: Building blocks of FMC offers by targeted market segment
Figure 2: Mobile subscriber base and density in Western Europe, end 2008
Figure 3: Mobile subscriber base and density in Western Europe, forecasts for 2009-2012
Figure 4: The different types of fixed-mobile convergence
Figure 5: Simplified scheme of an FMC voice call
Figure 6: How UMA works
Figure 7: IMS in an NGN architecture
Figure 8: Evolution of IMS service platforms
Figure 9: How femtocell works
Figure 10: Femtocell market outlook, by geographical zone
Figure 11: Femtocell market outlook, in units sold
Figure 12: The Octopus Mobility Services solution
Figure 13: The Genion solution
Figure 14: The Vodafone One solution
Figure 15: How the Orange Unik PC solution works
Figure 16: Altitude' s Two Easy solution
Figure 17: The Unifast Communication offer for large accounts
Figure 18: Vodafone' s Rete Unica Facile offer
Figure 19: Vodafone' s Rete Unica Su Misura offer
Figure 20: Building blocks of FMC offers by targeted market segment
Figure 21: Operators' positioning with FMC solutions with basic voice VPN features
Figure 22: Operators' positioning with FMC solutions with advanced features
Figure 23: Operators' positioning with FMC handset solutions
Figure 24: Penetration level of FMC offers in the SME segment in France in 2008
Figure 25: Proportion of SMEs in France in 2008 with fixed telephony subscriptions based on VoIP/ToIP services
Figure 26: Proportion of SMEs in France in 2008 with fixed telephony subscriptions based on VoIP/ToIP services, by sector of activity
Figure 27: Proportion of SMEs in France in 2008 with fixed telephony subscriptions based on VoIP/ToIP services, by company size
Figure 28: VoIP use amongst single site and multi-site SMEs in France in 2008
Figure 29: Scope of the VoIP solution used by multi-site SMEs in France, in 2008
Figure 30: Market share of the different VoIP solutions adopted by SMEs in France in 2008
Figure 31: Reasons cited by SMEs in France in 2008 for not adopting VoIP
Figure 32: Main reasons cited by SMEs in France in 2008 for switching to VoIP
Figure 33: Growth of mobile penetration levels in businesses in France, 2006-2013
Figure 34: Market outlook for enterprise mobile services in France, 2006-2013
Figure 35: Revenue generated by the enterprise FMC market in France
Figure 36: Internet connection rate (current + forecast) according to company size
Figure 37: Internet connection rate (current + forecast) according to single or multi-side configuration
Figure 38: Diagram of SME profiles according to ICT awareness/sensitivity