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市場調査レポート
主要TVブランドによるLEDバックライト搭載の液晶テレビ戦略：製品差別化への努力
In Pursuit of Product Differentiation: Major TV Brands' Strategies for LED Backlit LCD TVs
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Abstract
LED backlights, with their ultra-slim features, power saving advantages and
high dynamic contrast ratios, are currently widely used by TV vendors to
develop new high-end LCD TVs. This has created a new round of competition
among TV vendors. This report analyses the development of LED backlit LCD TVs
and examines international TV vendors' latest product strategies for LED
backlight LCD TVs.
Table of Contents
1. Development of LED Backlight Adoption in LCD TVs
2. Latest Development of International TV Brands in LED Backlit LCD TVs
- 2.1 Sony
- 2.2 Samsung
- 2.3 Sharp
- 2.4 Philips
3. Product Strategies Adopted by TV Brands for LED Backlit LCD TVs
- 3.1 Sony
- 3.1.1 Superb Image Quality and Ultra-slim Design
- 3.1.2 Prices of LED Backlit LCD TVs Moving Towards Mainstream
- 3.1.3 Steadily Developing LCD TV Brand
- 3.2 Samsung
- 3.2.1 Aims to Push White LED Backlight
- 3.2.2 Aims to Enhance Brand Image and Price Competitiveness
- 3.3 Sharp & Philips
- 3.3.1 Sharp Focuses on Color Performance and Ultra-slim Design
- 3.3.2 Philips 9803 series Features Highest Dynamic Contrast Ratio
MIC Perspective
Appendix
List of Topics
- Current development of LED backlit LCD TV products development of leading
TV vendors
- Product strategies adopted by TV vendors for LED backlit LCD TVs,
including Sony, Samsung, Sharp and Philips
- Companies and organizations analyzed or mentioned in the report include:
BestBuy, Philips, Samsung, Sharp, Sony
List of Tables
- Table 1. Comparison Between LED and CCFL Backlights in LCD TVs
- Table 2. LED Backlit LCD TV Products in 2008
- Table 3. Sony Bravia LED Backlit LCD TV Products
- Table 4. Samsung' s LED Backlit LCD TV Product Line
- Table 5. Sharp LED Backlight LCD TV Product Line
- Table 6. Philips LED Backlit LCD TV Product Line
List of Figures
- Figure 1. Sony vs. Samsung in BestBuy Stores in the United States, 2008
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