2G/3Gの開発デュエット：2008年のChina Mobileにおける主要戦略

2G/3G Development Duet: China Mobile's Key Strategies in 2008

発行	Market Intelligence & Consulting Institute (MIC)
出版日	2008年06月	商品コード	69048
ページ情報	英文 31 pages
価格	US$ 2,280 換算 ¥ 183,471 (税抜) PDF by E-mail (Single User License) US$ 4,560 換算 ¥ 366,943 (税抜) PDF By E-mail (2-100 User License) US$ 5,700 換算 ¥ 458,679 (税抜) PDF By E-mail (100+ User License)

概要
原文目次
関連レポート

原文目次

Abstract

China Mobile is a leading mobile operator in China and has the world' s largest subscriber base, reaching 369 million as of the end of December 2007. This report examines China Mobile' s business strategies in 2008 including mobile services, regional expansion, and network upgrading. The report finds that, after industry restructuring, China Mobile is expected to continue its efforts to boost 3G penetration rates in metropolitan areas, while continuing to increase 2G subscriber numbers in rural China.

1. Overview of the Chinese Telecom Industry
2. Current Status of China Mobile
3. Mobile Services Strategy
- 3.1 Expansion of Value-Added Services
  - 3.1.1 Wireless Music Club
  - 3.1.2 Mobile Banking Service
  - 3.1.3 Mobile Stock
  - 3.1.4 Mobile Search
  - 3.1.5 Mobile Mailbox
  - 3.1.6 Fetion
- 3.2 Mobile Content Management
  - 3.2.1 Direct Cooperation between China Mobile and Content Providers
  - 3.2.2 New Policy for Service Providers
- 3.3 Service Charge Adjustments
4. Mobile Phone Customization Strategy
- 4.1 Re-release of the "Xinji" Handsets
- 4.2 GSM Dual-Standby Phones
- 4.3 TD-SCDMA Mobile Phones
5. Regional Expansion Strategy
- 5.1 Rural Markets
- 5.2 Sales Channels
- 5.3 Overseas Expansion
6. Network Upgrading Strategy
- 6.1 GSM Networks
- 6.2 EDGE Networks
- 6.3 IP Core Network
- 6.4 TD-SCDMA Network
MIC Perspective
Appendix

List of Topics

Overview of the Chinese telecommunications industry; current status of China Mobile and its development strategies in 2008 including mobile services, regional expansion, and network upgrading; future trends and challenges for China Mobile.

List of Tables

Table 1. China Mobile' s Value-Added Services
Table 2. China Mobile' s Mobile Banking Service
Table 3. China Mobile Dual GSM Customized Mobile Phones
Table 4. China Mobile and Distributor Cooperation
Table 5. China Mobile TD-SCDMA Equipment Bid Results, 2007

List of Figures

Figure 1. China Mobile and China Unicom' s Subscriber Base by Technology, 1Q 2005 - 4Q 2007
Figure 2. China Mobile' s Revenue, 1Q 2005 - 3Q 2007
Figure 3. China Mobile' s Net Profit, 1Q 2005 - 3Q 2007
Figure 4. China Mobile' s Subscriber Growth, 2001 - 2007
Figure 5. China Mobile' s 2007 GSM Contract Partners