中国の携帯電話システム設計会社における開発戦略：2008年

Chinese Mobile Phone System Design Houses' Development Strategies in 2008

発行	Market Intelligence & Consulting Institute (MIC)
出版日	2008年04月	商品コード	64783
ページ情報	英文 28 pages
価格	US$ 2,380 換算 ¥ 191,518 (税抜) PDF by E-mail (Single User License) US$ 4,760 換算 ¥ 383,037 (税抜) PDF By E-mail (2-100 User License) US$ 5,950 換算 ¥ 478,796 (税抜) PDF By E-mail (100+ User License)

概要
原文目次
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原文目次

Abstract

After experiencing a period of rapid growth in 2003 -2005, China' s mobile phone design houses have had to cope with a more challenging business environment since 2006. Important customers such as NEC and Alcatel have withdrawn from the Chinese mobile phone market, while at the same time the share of the Chinese domestic market held by the Chinese mobile phone vendors -which have in the past been the Chinese mobile phone design firms' main customers -has been shrinking. Mobile phone design houses have adopted a variety of different strategies in response to these challenges. Some have switched to an ODM business model, or reoriented their operations to focus on international markets. This report will examine the operations of leading Chinese mobile phone design houses Techfaith, STG and Longcheer, along with the outlook for their future development.

List of Topics

Presents current status of the Chinese mobile phone industry; analyzes Chinese leading mobile phone design houses' development and future strategies, including Techfaith, STG, and Longcheer, investigates future trends in the mobile phone design industry.

Chinese Mobile Phone Design Industry Development
Techfaith
STG
Longcheer
Future Trends
MIC Perspective

List of Tables

Table 1. Operation of China' s Mobile Phone Design Houses in 2007
Table 2. Techfaith' s Main Overseas Orders in 2007
Table 3. Techfaith' s Record of Orders from Operators
Table 4. Division of Labor Within Longcheer' s R&D Team

List of Figures

Figure 1. Chinese Mobile Phone Design Houses' Positioning Within the Mobile Phone Industry
Figure 2. Techfaith' s Revenue Performance, 3Q 2005 - 3Q 2007
Figure 3. Techfaith' s R&D Expenditure, 3Q 2005 - 3Q 2007
Figure 4. Techfaith' s Revenue Structure by Business Type, 3Q 2005 - 3Q 2007
Figure 5. Techfaith' s Sources of ODM Revenue, 3Q 2005 - 3Q 2007
Figure 6. Techfaith' s Smartphone Product Line-up
Figure 7. Techfaith' s 3G Product Roadmap
Figure 8. STG' s Revenue Growth, 1H 2004 - 1H 2007
Figure 9. STG' s Revenue Structure by Business Type, 1H 2004 - 1H 2007
Figure 10. STG ' s Shipment Volume Performance by Business Type, 2004 - 1H 2007
Figure 11. STG' s ASP by Business Category, 2004 - 1H 2007
Figure 12. STG' s Gross Profit Margin by Business Category, 2004 - 1H 2007
Figure 13. STG' s R&D Expenditure, 1H 2005 - 1H 2007
Figure 14. Longcheer Group' s Organizational Structure as of 2006
Figure 15. Longcheer Holdings' Revenue Performance, FY 2003 -FY 2007
Figure 16. Longcheer' s Mobile Phone Solution Shipment, 3Q 2005 - 2Q 2007