Positivoのビジネスモデルと製品戦略

Brazilian Success: Positivo's Business Model & Product Strategy

発行	Market Intelligence & Consulting Institute (MIC)
出版日	2008年02月	商品コード	64330
ページ情報	英文 26 pages
価格	US$ 1,820 換算 ¥ 146,455 (税抜) PDF by E-mail (Single User License) US$ 3,640 換算 ¥ 292,910 (税抜) PDF By E-mail (2-100 User License) US$ 4,550 換算 ¥ 366,138 (税抜) PDF By E-mail (100+ User License)

概要
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関連レポート

原文目次

Abstract

Positivo is the leading PC company in Brazil with its own local brand name. Despite competition from abundant unlicensed imports, which enable grey-market PCs to slice off a large portion of the Brazilian market, Positivo has been able to maintain a 17.8% market share. This figure is far ahead of the market share of international vendors in Brazil. Although the government' s tariff policies for raising local brands has contributed to the growth of Positivo at some level, the company' s successful marketing strategy and quick response to market demand are the pillars that have kept it standing. This report will analyze the development of Positivo' s business model and core strategies.

List of Topics

Presents Positivo' s PC development history from 1989 to 2007; analyzes Positivo' s business strategies and product development; forecasts Positivo' s future development and challenges.

Development of Positivo
Positivo' s Business Strategy
Positivo' s Future Development Strategies
MIC Perspective
Appendix

Carrefour, Casas Bahia, Colombo, Fnac, Lojas Cem, Lojas, Magazine Luiza, Pernambucanas, Ponto Frio, Positivo, Submarion, Rede, WalMart

List of Tables

Table 1 Brazil PC Vendor Rankings, 4Q 2005 -2Q 2007
Table 2 Positivo' s Ranking in the Worldwide PC Market, 2004 -2Q 2007
Table 3 Positivo PC Sales Volume and Share by Type, 2Q 2006 -2Q 2007
Table 4 Positivo PC Sales Value by Type, 3Q 2006 -2Q 2007
Table 5 Positivo' s PC Sales Share and Distribution Channel by Market

List of Figures

Figure 1 Positivo' s English Learning Application E-Block PC
Figure 2 Positivo' s Share of the Legal PC Market and the Brazilian PC Market, 2004 -2Q 2007
Figure 3 Positivo PC ASP by Type, 2Q 2006 -2Q 2007
Figure 4 Positivo ' s Retail PC Shipment Volume and Market Share, 2004 -2Q 2007
Figure 5 Positivo' s PC Retail Sales Channels
Figure 6 Distribution of Positivo' s Plants in Brazil
Figure 7 Positivo' s Monitor Shipment Share by Type, 3Q 2006 -3Q 2007
Figure 8 Home PC Penetration Rates in Brail by Region, 2007
Figure 9 Expansion of Positivo' s Production Sites in Brazil
Figure 10 Positivo' s W Series Notebook PCs
Figure 11 Classmate PCs Sold by Positivo