台湾におけるインターネットユーザー行動・オンラインショッピング動向

Internet User Behavior and Online Shopping in Taiwan: Key Trends in 2007

発行	Market Intelligence & Consulting Institute (MIC)
出版日	2008年02月	商品コード	64326
ページ情報	英文 16 pages
価格	US$ 1,480 換算 ¥ 119,095 (税抜) PDF by E-mail (Single User License) US$ 2,960 換算 ¥ 238,191 (税抜) PDF By E-mail (2-100 User License) US$ 3,700 換算 ¥ 297,739 (税抜) PDF By E-mail (100+ User License)

概要
原文目次
関連レポート

原文目次

Abstract

Online consumers continue to grow in number every year. Cyberspace and real world channels are becoming integrated and people are gradually beginning to trust online shopping when making purchases. In 2007, the Taiwanese online shopping B2C market reached a scale of NT$108 billion, 1.3% of the retail sector. Using the results of a survey of Taiwanese Internet users conducted by MIC in July 2007, this report analyzes the behavior of Internet users in Taiwan and their consumer behavior associated with the online shopping market.

List of Topics

Analyzes Taiwanese Internet users' online shopping behavior using the results of a survey of Taiwanese Internet users conducted by MIC in 2007, including breakdowns by gender and disposable income. Examines consumers' reasons to shop online, the influence of Internet forums and blogs on online shopping, preferred payment and delivery methods for online purchases, and aspects of online shopping with which consumers are currently dissatisfied.

Taiwan' s Online Shopping Market Size
Internet User Structure and Online Behavior in Taiwan
- Majority of Internet Users Are Students and Office Workers Aged 20-29
- Activities Most Frequently Engaged in Online: Communicating with Others and Seeking Information
- 91% of Women with Low Incomes Use Blogs
Online B2C Consumer Behavior Trends
- Growing Influence of Online Forums and Blogs on Consumers' Decision-making Process
- Increasing Convenience of Online Shopping
- Payment and Delivery Methods Used for Online Purchases
MIC Perspective

List of Tables

Table 1: Taiwanese Internet Users' Blog Usage, 2007
Table 2: Consumer Channels Never Used by Taiwanese Internet Users, 2007
Table 3: Most Frequent Behavior of Online Shoppers in Taiwan, 2007
Table 4: Reasons Taiwanese Internet Users Shop Online, 2005 - 2007
Table 5: B2C Methods of Payment by Internet Users, 2007
Table 6: Taiwanese Internet Users' Most Used Delivery Methods for Goods Purchased Online, 2007
Table 7: Reasons for Taiwanese Internet Users' Dissatisfaction with B2C Online Shopping Environment, 2005 - 2007

List of Figures

Figure 1: Taiwan Online B2C Market Size, 2004 - 2008
Figure 2: 2007 MIC Survey of Taiwanese Internet Users: Effective Samples' Gender Ratio and Age Distribution
Figure 3: 2007 MIC Survey of Taiwanese Internet Users: Effective Samples' Distribution by Occupation, Place of Residence, Education Level, and Years Experience with Internet
Figure 4: 2007 MIC Survey of Taiwanese Internet Users: Effective Samples' Main Characteristics by Gender and Disposable Income
Figure 5: Taiwanese Internet Users' Most Common Online Activities by Gender and Disposable Income, 2007
Figure 6: B2C Websites Most Frequently Visited by Taiwanese Internet Users, 2007
Figure 7: Taiwanese Internet Users' B2C Purchase Models and Types of Goods Purchased, 2007