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市場調査レポート
Philips社のデジタルフォトフレーム戦略
Framing Innovation Philips' Strategies for Digital Photo Frames
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Abstract
In 2005 Philips launched its digital photo frames, which became a hit because
of their simple exteriors, high quality displays, and their positioning as
photo browsing and sharing devices. These products have inspired followers and
sparked a trend that is still going strong today. Philips was not the first to
release a digital photo frame, as both Kodak and Sony had already released
similar products before 2005; but these companies exited the market when it
failed to take off. It is surprising then that in these seemingly unfavorable
market conditions Philips was able to develop a product that not only was
successful but was the beginning of a wider market trend. This report
investigates Philips' product value creation strategies for digital photo
frames.
Table of Contents
List of Topics
Analyzes research projects conducted by Philips related to digital photo
frames, including the Vision of the Future project, the HomeLab project, and
the Lifestyle Home project. Product concepts and product prototypes resulting
from these projects are examined, as well as the user behavior research which
was part of these projects. The ten digital photo frame products of Philips
currently on the market and their specifications are also analyzed.
List of Tables
- Table 1 Philips PhotoFrame Product Specifications
- Table 2 Philips PhotoFrame Product Specifications (cont.)
List of Figures
- Figure 1 Vision of the Future Project' s Four Major Living Environments
- Figure 2 Vision of the Future Product Concepts and Prototypes
- Figure 3 Vision of the Future Project: Interactive Picture Frame
- Figure 4 Philips HomeLab Surveillance Cameras Monitor Usage Behavior of
Test Subjects
- Figure 5 Philips HomeLab Project Digital Photo Frame Prototype (Sepia)
- Figure 6 Philips HomeLab Project Digital Photo Frame Prototype
(MediaBubble)
- Figure 7 Relation between Display Aspect Ratio and Panel Size and
Resolution
- Figure 8 Philips Lifestyle Home Project Photo Frame-like Prototype
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