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市場調査レポート
中国・台湾の液晶TV市場における消費者のブランド選好
Consumers' Brand Preferences in Greater China's LCD TV Market
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Abstract
As technology advances and prices fall, the LCD TV market is growing and is
attracting a new wave of consumers. Understanding the purchasing behavior of
these consumers will allow vendors to more effectively develop their market
strategies. This report is based on analysis and comparisons of results of
surveys conducted by MIC (Market Intelligence Center) on large-size LCD TV
consumers in urban areas in Taiwan and China. Topics discussed include target
brands of intended purchases, brand image, brand positioning, and factors in
consumers' brand evaluation.
Table of Contents
- Taiwanese Market: Target LCD TV Brands of Consumers' Intended Purchase
- Taiwanese Market: Sony, Panasonic, LG Lead in Brand Image
- Chinese Market: Target LCD TV Brands of Consumers' Intended Purchase
- Chinese Market: Haier Impresses Consumers with After-sales Service
- Taiwanese Market: Sony and Panasonic Brands Deemed to Be High-end and
Reasonably Priced
- Taiwanese Market: Perception of Brands Differs by Region
- Taiwanese Market: Consumers Express Intention to Purchase Sony and
Panasonic LCD TVs
- Taiwanese Market: Consumers' Purchase Intention Differs by Market Segment
- Chinese Market: TCL, Haier Seen as High-end, Reasonably Priced
- Chinese Market: Low-Budget Consumers Favor Haier and Hisense
- Taiwanese and Chinese Markets: Quality is the Key for High Brand Status
- MIC Perspective
- Appendix
List of Figures
- Figure 1 Taiwanese Market: LCD TV Brand Image Ranking
- Figure 2 Chinese Market: LCD TV Brand Image Ranking
- Figure 3 Taiwanese Market: LCD TV Brand Status and Price Reasonableness
- Figure 4 Taiwanese Market: LCD TV Brand Status and Price Reasonableness
for Brands Other than Sony and Panasonic
- Figure 5 Taiwanese Market: LCD TV Brand Status and Likelihood of Purchase
- Figure 6 Taiwanese Market: LCD TV Brand Status and Likelihood of Purchase
for Brands Other than Sony and Panasonic
- Figure 7 Chinese Market: LCD TV Brand Status and Price Reasonableness
- Figure 8 Chinese Market: LCD TV Brand Status and Likelihood of Purchase
- Figure 9 Taiwanese Market: Factors Influencing Different Income Groups'
Classification of Brands as High-end
- Figure 10 Chinese Market: Factors Influencing Different Income Groups'
Classification of Brands as High-end
List of Tables
- Table 1 Taiwanese Market: Target LCD TV Brands of Consumers' Intended
Purchase
- Table 2 Chinese Market: Target LCD TV Brands of Consumers' Intended
Purchase
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