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市場調査レポート
中国の液晶TV市場における東芝・ソニー・パナソニックの戦略
Toshiba, Sony, and Panasonic's Strategies in the Chinese LCD TV Market
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Abstract
Japanese brand names have always positioned themselves in the high-end segment
of the Chinese color TV market, and they have chosen to do the same with the
emerging LCD TV market in China. Toshiba, Sony, and Panasonic are currently
the three major Japanese players in the Chinese LCD TV market. While the
sequence by market share size is Toshiba, Sony, and Panasonic, Sony has the
most vigorous growth in market share. This report will analyze the LCD TV
strategies of these three brand-name players in China.
Table of Contents
List of Topics
Overall deployment of Toshiba, Sony, and Panasonic in China; Toshiba, Sony,
and Panasonic' s LCD TV strategies in China, including product strategy,
pricing strategy, marketing strategy; Toshiba, Sony, and Panasonic' s LCD TV
sales performance in China.
List of Tables
- Table 1 Comparison of Toshiba' s 37-inch LCD TV Specifications in China
- Table 2 Sony' s BRAVIA LCD TV Series
- Table 3 Comparison of Sony' s 32-inch LCD TV Specifications in China
- Table 4 Comparison of Panasonic' s 32-inch LCD TV Specifications in China
- Table 5 Toshiba, Sony, Panasonic' s LCD TV Product Positioning in China
- Table 6 Toshiba, Sony, Panasonic' s LCD TV Prices in China
List of Figures
- Figure 1 Toshiba' s LCD TV Product Line-up in China by Size and Launch Date
- Figure 2 Toshiba' s LCD TV Product Line-up in China by Price and Size
- Figure 3 Sony' s LCD TV Product Line-up in China by Size and Launch Date
- Figure 4 Sony' s BRAVIA LCD TVs in China by Price and Size
- Figure 5 Panasonic' s LCD TV Product Line-up in China by Size and Launch
Date
- Figure 6 Panasonic' s LCD TV Product Line-up in China by Price and Size
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