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市場調査レポート
変化への挑戦：中国におけるケーブルTVオペレーターのデジタルテレビ戦略
Challenging Transition: Chinese Cable TV Operators' Digital TV Strategies
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Abstract
In 2004, China' s State Administration of Radio, Film and Television began to
replace analog TV broadcasting by digital TV. Digital TV channels and pay-TV
services have been established in many provinces, marking the first stage of
digital TV development in China. In 2006, the number of Chinese households
receiving digital TV service has continued increasing considerably after the
number hit 3.7 million at the end of 2005, which represented an annual growth
rate of 310%.
This report will analyze cable TV operators' digital TV development in China,
including the business models adopted in the provinces of Qingdao, Guangzhou,
Shanxi, Jiangsu, and Guangxi. Challenges faced by Chinese cable TV operators
in expanding their digital TV business will also be examined.
Table of Contents
- Current Status of the Chinese Digital Cable TV Market
- Leading Chinese Cable TV Operators' Digital TV Developments
- Qingdao Cable TV Network
- Hangzhou Digital TV
- Zhujiang Broadcasting
- Taiyuan TV
- Guangxi Radio & TV Network
- MIC Perspective
- Appendix
List of Figures
- Figure 1 Chinese Digital TV Subscribers, 2000 - 2005
List of Tables
- Table 1 Leading Chinese Cable TV Operators' Digital TV Subscriber Base,
2005
Appendix
List of Companies
- CCTV
- China Cable TV Networks
- China DTV Media
- China Electronics-View
- China Film Group
- China Netcom
- Digital Video Networks Company
- Foshan Broadcasting
- Foshan Media Group
- GANSU Language Science & Technology
- Guangxi Radio and Television Information
- Network
- Haier
- Hangzhou Daily News
- HangZhou DTV
- Hangzhou Guoxin Science and Technology
- Hangzhou Netcom
- Hisense
- Shanghai Interactive Television
- Shanghai Media Group
- State Administration of Radio, Film and Television
- Taiyuan CATV Network
- Top DTV
- West Lake Electronic Group
- Zhujiang Broadcasting
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