世界のビデオゲームハードウェア・ソフトウェア市場予測（2009～2013年）

Worldwide Videogame Hardware and Software 2009-2013 Forecast: Entertainment Value Will Drive Sales in Tough Economy

発行	IDC
出版日	2009年05月	商品コード	94041
ページ情報	英文 Pages: 54
価格	こちらの商品の販売は終了いたしました。

概要
原文目次
関連レポート

当商品の販売は、2011年06月28日を持ちまして終了しました。

原文目次

Abstract

With performance curves that have historically defied economic downturns, the videogame console sector of the games industry is somewhat more resistant to recession than are other consumer entertainment markets. Revenue and shipment growth in the sector will continue upward, approaching the diverse relative peaks of the three competitive consoles, and will begin to plateau postpeak. This console cycle, however, encompasses unprecedented emerging dynamics that require fresh market perspective, specifically the growing mainstream acceptance of gaming as a valuable leisure activity, and significant growth of usage and revenue from ancillary content and services enabled by the connected console. Keeping these industryspecific dynamics in mind and factoring in the unprecedented global economic recession affecting all consumer-focused businesses, IDC finds:

Worldwide revenue representing retail value of shipments of videogame consoles, dedicated handheld gaming devices, and packaged software for consoles and handhelds reached a record high of $71.7 billion in 2008, up 15% from 2007' s record high of $62.4 billion. IDC anticipates continued growth of 14.1% in 2009 for another record of $81.9 billion.
The retail value of global console and handheld hardware shipments peaked in 2008 at $25 billion, and IDC expects a decrease of 11.6% to $22.2 billion in 2009. The decrease in hardware revenue is partially due to declining average selling prices, which are necessary for vendors to compete for market share by facilitating multiple console ownership for the partially saturated gaming enthusiast market, and by increasing the installed base of the expanding mainstream market.
With the installed base of each console and handheld increasing, IDC projects a sustained trend of double-digit year-over-year growth in retail value of software shipments during the forecast period. Software shipment value reached $46.6 billion in 2008, and IDC expects over 28% growth to result in shipments worth $59.7 billion in 2009.
Accounting for vendors to maintain conservative production and to stretch hardware cycles and retail outlets to reduce orders due to expected lower consumer retail spend in the short- to midterm, IDC expects retail value of videogame hardware and software to reach $124 billion by 2013.

In This Study

Methodology
Situ atio n Ove r view
Growth Follows Stages of Videogame Console Cycles
Videogames Go Mainstream and Consoles Go Online
Pay for Play Increases Consumer Value Perception
Nintendo Changes the Game
The Current Recession Is Unprecedented and Global
Vendors Extend Console Cycles to Increase Market Share and Value
Price and Performance: The Enthusiast Gamer Versus the Nintendo Effect

Future of Outlook

Forecast and Assumptions
Market Context

Essential Guidance

Wii Can Do It
Xbox 360 Degrees of Penetration
PlayStation Network Effect
Third-Party Publishers
Convergent Device (PC and Smartphone) Game Platforms

Learn More

Related Research
Methodology
Definitions

LIST OF TABLES

1 Key Forecast Assumptions for the Worldwide Videogame Hardware and Software Market, 2009 - 2013
2 North America Videogame Hardware Shipments by Platform, 2006 - 2013
3 Western Europe Videogame Hardware Shipments by Platform, 2006 - 2013
4 Japan Videogame Hardware Shipments by Platform, 2006 - 2013
5 Rest of World Videogame Hardware Shipments by Platform, 2006 - 2013
6 Worldwide Videogame Hardware Shipments by Platform, 2006 - 2013
7 North America Videogame Hardware Installed Base by Platform, 2006 - 2013
8 Western Europe Videogame Hardware Installed Base by Platform, 2006 - 2013
9 Japan Videogame Hardware Installed Base by Platform, 2006 - 2013
10 Rest of World Videogame Hardware Installed Base by Platform, 2006 - 2013
11 Worldwide Videogame Hardware Installed Base by Platform, 2006 - 2013
12 North America Videogame Software Shipments by Platform, 2006 - 2013
13 Western Europe Videogame Software Shipments by Platform, 2006 - 2013
14 Japan Videogame Software Shipments by Platform, 2006 - 2013
15 Rest of World Videogame Software Shipments by Platform, 2006 - 2013
16 Worldwide Videogame Software Shipments by Platform, 2006 - 2013
17 North America Videogame Hardware and Software Revenue, 2006 - 2013
18 Western Europe Videogame Hardware and Software Revenue, 2006 - 2013
19 Japan Videogame Hardware and Software Revenue, 2006 - 2013
20 Rest of World Videogame Hardware and Software Revenue, 2006 - 2013
21 Worldwide Videogame Hardware and Software Revenue, 2006 - 2013
22 Worldwide Videogame Hardware ASPs, 2006 - 2013
23 Worldwide Videogame Hardware and Software Revenue, 2005 - 2013: Comparison of March 2008 and May 2009 Forecasts
24 Exchange Rates, 2003 - 2008