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市場調査レポート - 233864

世界と米国のモバイル広告市場:予測

Worldwide and U.S. Mobile Advertising 2012-2016 Forecast Update

発行 IDC
出版日 ページ情報 英文 18 Pages
価格
世界と米国のモバイル広告市場:予測 Worldwide and U.S. Mobile Advertising 2012-2016 Forecast Update
出版日: 2013年01月17日 ページ情報: 英文 18 Pages
概要

当レポートでは、米国、カナダ、日本、その他の地域における、モバイルインターネット経由モバイルデバイスに対するメディアプレースメント(SMS・MMSベースの広告を除く)の現在/将来の支出予測を提供して、概略以下の構成でお届けいたします。

IDCの見解

本アップデートについて

将来の展望

  • 予測と前提条件
    • 米国
    • 日本
    • 西欧
    • アジア太平洋(日本を除く)
    • その他の地域
    • 前提条件
  • 市場の背景

主な提言

参考資料

  • 関連調査

図表

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目次

This IDC Forecast Update features the latest numbers from IDC's Worldwide New Media Market Model, 2H12 (forthcoming). This document updates Worldwide and U.S. Mobile Advertising 2012-2016 Forecast Update: Year-End Review (IDC #237686, November 2012).

This forecast counts current and forecasts future spending on media placement on mobile devices via the mobile Internet (i.e., excluding SMS/MMS-based advertising), excluding production costs, for the United States, Canada, Japan, and the worldwide regions for the 2012-2016 period.

Spending on mobile advertising is based on estimated market shares of mobile advertising out of total Internet advertising (online and mobile advertising). Spending on Internet advertising is based on estimated market shares of Internet advertising out of total spending on advertising across all media (TV, print, digital, etc.). Total spending on advertising is based on an estimated share of ad spending out of total GDP. Historical market shares are based on IDC numbers or numbers of local industry organizations, with some numbers being estimated. All forecast market shares are calculated assuming current trends persist, taking some industry megatrends into account.

Follow Karsten Weide on Twitter: @KarstenW.

Table of Contents


IDC Opinion


In This Forecast Update


Future Outlook


  • Forecast and Assumptions

    • United States

    • Japan

    • Western Europe

    • Asia/Pacific (Excluding Japan)

    • Other Regions

      • Advertising Format Trends

    • Assumptions

  • Market Context

Essential Guidance

Learn More


  • Related Research

Table: Worldwide Mobile Advertising Revenue by Region, 2009-2016 ($M)

Table: U.S. Mobile Advertising Revenue by Ad Format, 2009-2016 ($M)


Table: U.S. Mobile Advertising Revenue by Device Category, 2009-2016 ($M)


Table: U.S. Mobile Advertising Revenue by UI Platform, 2009-2016 ($M)


Table: Japan Mobile Advertising Revenue by Ad Format, 2009-2016 ($M)


Table: Western Europe Mobile Advertising Revenue by Ad Format, 2009-2016 ($M)


Table: Asia/Pacific (Excluding Japan) Mobile Advertising Revenue by Ad Format, 2009-2016 ($M)


Table: Top 3 Assumptions for Worldwide and U.S. Mobile Advertising Market, 2012-2016


Table: Key Forecast Assumptions for Worldwide and U.S. Mobile Advertising Market, 2012-2016


Table: Worldwide Mobile Advertising Spending, 2009-2016: Comparison of November 2012 and January 2013 Forecasts ($M)


Figure: Worldwide Mobile Advertising Revenue by Region, 2009-2016


Figure: Worldwide Mobile Advertising Spending Share of Total Digital Advertising by Region, 2009-2016


Figure: Worldwide Mobile Advertising Spending, 2009-2016: Comparison of November 2012 and January 2013 Forecasts


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