This IDC study presents the Southeast Asia (SEA) top 10 ICT predictions for 2012. It also highlights major ICT developments, emerging technologies, and market forces that are expected to shape the ICT landscape of the countries in this subregion over the next 12 months.
"Customer centricity is a business strategy that remains high in many enterprises business agenda, when it comes to growing their revenue. This, together with a focus on technologies will help improve customer focus and customer engagement, as well as provide the knowledge of which customers contribute the most to the business," says Sudev Bangah, senior research manager, Consulting, IDC Asia/Pacific. "Thus, with social media emerging as a key interaction channel for many enterprises, the application of socialytics tools is becoming important in understanding clients' purchasing behavior," Bangah adds.
Table of Contents
Predictions
In This Study
Situation Overview
Future Outlook
Prediction #1: Sluggish Growth in the Region Will Impact IT Spending
Prediction #2: Singapore and Thailand Will Lead Mobile Data Consumption
Prediction #3: Cloud Will Increase Process Automation in Enterprises
Prediction #4: Telcos Will Ramp Their Services up with the App Aggregator
Prediction #5: Smart Devices Will Keep Mobile Commerce Alive
Prediction #6: Socialytics Will Open a Fresh Chapter in Customer Centricity
Prediction #7: Ultrabook Will Be the New Battle Frontier for PC Vendors
Prediction #8: Enterprise Mobility Will Be the New Workspace Service
Prediction #9: Analytics Will Have Different Demands but Will Have a Singular Purpose
Prediction #10: Cost Reduction Will Remain Top of Mind of Small and Medium-Sized Businesses and Enterprises
Essential Guidance
Impact on the Vendor Community
Impact on CIOs
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Related Research
Synopsis
Figure: Southeast Asia IT Spending for 2011 and 2012
Figure: Southeast Asia Telecommunications Market by Segment, 2011
Figure: Southeast Asia: Organization Approach to Cloud Computing
